Leadfeeder vs. RainKing (discontinued)

If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.

Incentivized

RainKing is less appropriate when you don't have the funds or resources to pay for it. You could easily Google the information that you're looking for, or use CrunchBase, but it's extremely time-consuming. RainKing makes this very easy and the data seamlessly sends to Salesforce with the proper integration. RainKing is very appropriate when you have a large team of folks that need to source leads/accounts simultaneously and need licenses to do so - it's worth the money with a larger team.

Incentivized

• Displaying the company and location as well as employees at the company to make it easier to find the right person to contact
• You can use LinkedIn Sales Navigator to be able to contact them directly on LinkedIn
• It shows all the pages visited so the sales team can advertise the right product
• The user management within Leadfeeder is easy to use as you can assign a company to another user and keep everything organized

Incentivized

• Being able to search for companies that are currently evaluating solutions in your space.
• The contact information for people and related people is also great, I have used dozens of other data solutions and prefer Rainking.
• Rainking also gives you the ability to create lists of your ideal buyer and download them which was great for my team and I pull new contacts to prospect!
• I can't get over how impressive the org chart info is in RainKing, it allowed myself and my team to find other involved prospects and get a good feel for organizations.

Incentivized

• Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.

Incentivized

• Account manager - really unresponsive, not interested in helping with renewal, making the case to our execs
• The Discover/RainKing team was not interested in helping us expand the way we are utilizing the tool, provide additional training, etc
• Contacts department designation lacks in accuracy, we frequently found significant mismatches

Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.

Incentivized

Extremely intuitive and easy to use. The ability to create custom views and reports is very easy.

Incentivized

Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.

Incentivized

I've used SalesNavigator and Zoom Info. I actually think that Ranking is a great solution if you can use it in tandem with SalesNavigator. When it comes to pulling lists, in my opinion, Ranking does it best. Now that it has the database combined with Discoverorg, it's even more powerful to use.

Incentivized

• It has helped support us to understand our market and if our website is properly communicating to and providing value to that market
• We currently do not have the sales staff to go after potentially qualified organizations that visit the site but don't convert but it is a strategy we will employ at some point.

Incentivized

• I don't have that information readily available to quantify the positive impact. However, I will say that I've found a lot of good prospects via RainKing to target my outreach efforts to. I definitely feel like the product pays for itself.

Incentivized