Leadfeeder vs Visual IQ

Likelihood to Recommend

Leadfeeder is great for enterprise-level, B2B companies who have a sales team equipped to make use of the tool. When sales teams are lean or too busy, the utility is forgotten. Leadfeeder is also especially useful for companies implementing ABM

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Ayla Peacock

Director, Digital Strategy

Spire DigitalInternet, 51-200 employees

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Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.

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Jacob Landsman

Senior Manager, Digital Performance Marketing

Kabbage, IncFinancial Services, 201-500 employees

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Pros

Displaying the company and location as well as employees at the company to make it easier to find the right person to contact
You can use LinkedIn Sales Navigator to be able to contact them directly on LinkedIn
It shows all the pages visited so the sales team can advertise the right product
The user management within Leadfeeder is easy to use as you can assign a company to another user and keep everything organized

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Susan Hammiche

Marketing and Operations Manager

SYSUSA, IncInformation Technology and Services, 11-50 employees

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Access to FB impressions.
TapAd device graph for stitching device ids to web cookies.

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Jacob Landsman

Senior Manager, Digital Performance Marketing

Kabbage, IncFinancial Services, 201-500 employees

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Cons

Slack integration alerts would be nice.
Tying in Salesforce owners (vs always manually assigning).
Real-time alerts (vs the day after).

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DJ Kline

Cloud Economist

MetriclyInformation Technology and Services, 11-50 employees

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Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
Inflated clicks.
No connectors to import cost from media partners.

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Jacob Landsman

Senior Manager, Digital Performance Marketing

Kabbage, IncFinancial Services, 201-500 employees

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Likelihood to Renew

Leadfeeder 10.0

Based on 1 answer

Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.

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Zach Ettelman

Business Development Strategist

Elevated ThirdMarketing and Advertising, 11-50 employees

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No score

No answers yet

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Usability

Leadfeeder 10.0

Based on 1 answer

Extremely intuitive and easy to use. The ability to create custom views and reports is very easy.

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Zach Ettelman

Business Development Strategist

Elevated ThirdMarketing and Advertising, 11-50 employees

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No score

No answers yet

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Alternatives Considered

I used SharpSpring's reverse IP looking up for a while. Leadfeeder is far superior. It tracks and shows site visits by multiple people within an organization and rarely shows service provider names. We usually get the real companies

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Ayla Peacock

Director, Digital Strategy

Spire DigitalInternet, 51-200 employees

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VisualIQ is 1 of 2 partners only that have access to FB impressions.

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Jacob Landsman

Senior Manager, Digital Performance Marketing

Kabbage, IncFinancial Services, 201-500 employees

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