InsideSales Playbooks vs. Leadfeeder

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
InsideSales Playbooks
Score 7.0 out of 10
N/A
InsideSales Playbooks (formerly XANT Playbooks) aims to help SDRs and AEs quickly build closeable pipeline, by helping salespeople get a hold of more of the right people. InsideSales.com uses their A.I.-platform called Neuralytics to target likely buyers combined with their cadence engine to help sales reps consistently engage all of their prospects in a personalized way. Just like Waze from Google helps drivers get to their destination quickly based on the data from other drivers,…N/A
Leadfeeder
Score 7.3 out of 10
Mid-Size Companies (51-1,000 employees)
Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website. It integrates into the user’s CRM and shows information on leads’ visit data straight in Salesforce, Pipedrive or any other supported CRM. By installing Leadfeeder's tracking script, your website will be monitored for visits from companies in close to real-time (fresh leads appearing in your account every hour.) The vendor’s value proposition is that Leadfeeder’s simple interface…N/A
Pricing
InsideSales PlaybooksLeadfeeder
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
InsideSales PlaybooksLeadfeeder
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
InsideSales PlaybooksLeadfeeder
Top Pros
Top Cons
Best Alternatives
InsideSales PlaybooksLeadfeeder
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Affinity
Affinity
Score 9.1 out of 10
Medium-sized Companies
Mixmax
Mixmax
Score 8.8 out of 10
Intercom
Intercom
Score 8.7 out of 10
Enterprises
Groove, a Clari company
Groove, a Clari company
Score 8.7 out of 10
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
InsideSales PlaybooksLeadfeeder
Likelihood to Recommend
1.3
(127 ratings)
1.9
(12 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
3.3
(101 ratings)
10.0
(1 ratings)
User Testimonials
InsideSales PlaybooksLeadfeeder
Likelihood to Recommend
Aurea
It is well suited for any sales department, to try to get ahold of the person you are trying to get ahold of. Playbooks has increased the number of decision makers that I can get ahold of on a day to day basis. This tool would probably be less suited for people that do not have calls to make outside of the company.
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Leadfeeder
If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.
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Pros
Aurea
  • Playbooks does a great job of letting reps know when phone numbers are not a working number.
  • Playbooks does a great job being able to be tailored to your specific organization or business.
  • Playbooks does a great job of having a very friendly user experience.
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Leadfeeder
  • Displaying the company and location as well as employees at the company to make it easier to find the right person to contact
  • You can use LinkedIn Sales Navigator to be able to contact them directly on LinkedIn
  • It shows all the pages visited so the sales team can advertise the right product
  • The user management within Leadfeeder is easy to use as you can assign a company to another user and keep everything organized
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Cons
Aurea
  • The ability to filter specific plays or pieces of information so that it's more user-friendly for the overall organization. Essentially, more room to customize the organization of accounts and how you're working them.
  • The initial onboarding process of accounts results in high levels of tasks - the ability to break these down in an easier way to help with time management would be helpful.
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Leadfeeder
  • Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.
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Likelihood to Renew
Aurea
No answers on this topic
Leadfeeder
Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.
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Usability
Aurea
It only took a day to get comfortable with Playbooks. The ease of use and overall usability is fantastic in the sense that it's pretty straightforward once you get enough repetitions in the tool. I also like all of the videos and resources available if support is needed
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Leadfeeder
Extremely intuitive and easy to use. The ability to create custom views and reports is very easy.
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Alternatives Considered
Aurea
The Insidesales Playbooks is by far more intuitive and organized than other programs I have used in the past. Unfortunately I have not had experience with other products that are available out there. I would hope we will see more improvements from the ISDC tool as we all use it more and provide feedback
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Leadfeeder
Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.
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Return on Investment
Aurea
  • 100's of hours back in our week due to Salesforce Integration!
  • We have more clients answering the phone due to creative caller ID solutions.
  • We can standardize our messaging by partnering with Marketing to help build plays and auto-enroll certain contacts based on messaging.
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Leadfeeder
  • It has helped support us to understand our market and if our website is properly communicating to and providing value to that market
  • We currently do not have the sales staff to go after potentially qualified organizations that visit the site but don't convert but it is a strategy we will employ at some point.
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ScreenShots

InsideSales Playbooks Screenshots

Screenshot of Playbooks DashboardScreenshot of Editing a RecordScreenshot of Creating an EmailScreenshot of Adding NotesScreenshot of Scheduling a CallScreenshot of Viewing Task List

Leadfeeder Screenshots

Screenshot of Leadfeeder shows you the names of companies visiting your website.Screenshot of Leadfeeder prioritizes companies based on how active they've been on your website.Screenshot of Leadfeeder enriches your leads with company and contact information.Screenshot of Automatically update your CRM or get emails with lead data.