Leadfwd vs. Sendblaster

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Leadfwd
Score 8.2 out of 10
N/A
Leadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.N/A
Sendblaster
Score 9.0 out of 10
N/A
SendBlaster is the eponymous lean, list management / newsletter-centric email marketing software from the Italian company founded in 2006, basically for creating newsletters in a WYSIWYG editor and sending them out to the multitudes, with tools facilitating this: programmable tags, personalization, link checking, embedded image support, file importing, templates, and help from partner Mailstyler (free) for newsletter optimization and styling. Bulk mailing is managed for free with Sendblaster…N/A
Pricing
LeadfwdSendblaster
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LeadfwdSendblaster
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
LeadfwdSendblaster
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Leadfwd
7.4
2 Ratings
4% below category average
Sendblaster
8.6
2 Ratings
5% above category average
WYSIWYG email editor7.02 Ratings6.52 Ratings
Dynamic content7.01 Ratings7.52 Ratings
Ability to test dynamic content7.01 Ratings8.02 Ratings
Landing pages9.01 Ratings10.01 Ratings
A/B testing3.22 Ratings10.01 Ratings
Mobile optimization6.22 Ratings7.52 Ratings
Email deliverability reporting9.62 Ratings9.52 Ratings
List management8.62 Ratings10.02 Ratings
Triggered drip sequences8.82 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Leadfwd
8.0
2 Ratings
3% above category average
Sendblaster
-
Ratings
Lead nurturing automation8.42 Ratings00 Ratings
Lead scoring and grading7.32 Ratings00 Ratings
Data quality management7.72 Ratings00 Ratings
Automated sales alerts and tasks8.52 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Leadfwd
7.0
1 Ratings
8% below category average
Sendblaster
-
Ratings
Calendaring5.01 Ratings00 Ratings
Event/webinar marketing9.01 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Leadfwd
7.5
1 Ratings
0% above category average
Sendblaster
-
Ratings
Social sharing and campaigns9.01 Ratings00 Ratings
Social profile integration6.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Leadfwd
6.3
2 Ratings
17% below category average
Sendblaster
8.0
1 Ratings
2% above category average
Dashboards6.52 Ratings00 Ratings
Standard reports6.32 Ratings8.01 Ratings
Custom reports6.01 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Leadfwd
9.1
2 Ratings
18% above category average
Sendblaster
-
Ratings
Role-based workflow & approvals8.82 Ratings00 Ratings
Customizability7.92 Ratings00 Ratings
Integration with Salesforce.com10.01 Ratings00 Ratings
Integration with SugarCRM9.62 Ratings00 Ratings
Best Alternatives
LeadfwdSendblaster
Small Businesses
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LeadfwdSendblaster
Likelihood to Recommend
8.2
(2 ratings)
9.5
(2 ratings)
User Testimonials
LeadfwdSendblaster
Likelihood to Recommend
INBOX25
I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
Read full review
Sendblaster
Sendblaster is a great tool for any environment. It's particularly good in organizations that do not have a full featured CRM that manages bulk email marketing and communication. Even if an organization has a great CRM, Sendblaster is still great for those marketing or communication campaigns that go out to recipients who are not already in the CRM, custom groups, bulk sending that you want to keep separate from your other CRM(s), etc.
Read full review
Pros
INBOX25
  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Read full review
Sendblaster
  • Rendering HTML source code
  • Managing mailing lists
  • You can control the speed of email broadcasts
  • Ease of importing lists
Read full review
Cons
INBOX25
  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
Read full review
Sendblaster
  • The user interface could be more polished. It's very easy to use, but the appearance of the user interface looks a little old fashioned for a desktop software. Of course recipients don't see that interface, so that is not very consequential.
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Alternatives Considered
INBOX25
Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
Read full review
Sendblaster
Doesn't apply.
Read full review
Return on Investment
INBOX25
  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
Read full review
Sendblaster
  • Customer service was greatly improved because of Sendblaster. We were able to design our communication exactly the way we wanted to improve communication effectiveness.
  • Sendblaster helped our brand because email recipients have been very impressed by the polished visual appearance of our outgoing messages, consistent branding and use of logo, wordmark, and other identifiers, etc.
  • We saved a lot of money with Sendblaster. Our organization can send unlimited messages, and the Sendblaster software we paid for places no limit on messages sent. So, since there are no ongoing subscription fees or volume fees after paying for the the software, we saved a lot. Other "software as a service" options would have cost a minimum of $50 per month, and potentially a lot more than that for high-volume email communication.
Read full review
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