Leadfwd vs. Signpost

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Leadfwd
Score 8.2 out of 10
N/A
Leadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.N/A
Signpost
Score 1.8 out of 10
N/A
Signpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers.N/A
Pricing
LeadfwdSignpost
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LeadfwdSignpost
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
LeadfwdSignpost
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Leadfwd
7.4
2 Ratings
4% below category average
Signpost
-
Ratings
WYSIWYG email editor7.02 Ratings00 Ratings
Dynamic content7.01 Ratings00 Ratings
Ability to test dynamic content7.01 Ratings00 Ratings
Landing pages9.01 Ratings00 Ratings
A/B testing3.22 Ratings00 Ratings
Mobile optimization6.22 Ratings00 Ratings
Email deliverability reporting9.62 Ratings00 Ratings
List management8.62 Ratings00 Ratings
Triggered drip sequences8.82 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Leadfwd
8.0
2 Ratings
3% above category average
Signpost
-
Ratings
Lead nurturing automation8.42 Ratings00 Ratings
Lead scoring and grading7.32 Ratings00 Ratings
Data quality management7.72 Ratings00 Ratings
Automated sales alerts and tasks8.52 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Leadfwd
7.0
1 Ratings
8% below category average
Signpost
-
Ratings
Calendaring5.01 Ratings00 Ratings
Event/webinar marketing9.01 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Leadfwd
7.5
1 Ratings
0% above category average
Signpost
-
Ratings
Social sharing and campaigns9.01 Ratings00 Ratings
Social profile integration6.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Leadfwd
6.3
2 Ratings
17% below category average
Signpost
-
Ratings
Dashboards6.52 Ratings00 Ratings
Standard reports6.32 Ratings00 Ratings
Custom reports6.01 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Leadfwd
9.1
2 Ratings
18% above category average
Signpost
-
Ratings
Role-based workflow & approvals8.82 Ratings00 Ratings
Customizability7.92 Ratings00 Ratings
Integration with Salesforce.com10.01 Ratings00 Ratings
Integration with SugarCRM9.62 Ratings00 Ratings
Best Alternatives
LeadfwdSignpost
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Google Business Profile
Google Business Profile
Score 9.4 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Google Business Profile
Google Business Profile
Score 9.4 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
LeadfwdSignpost
Likelihood to Recommend
8.2
(2 ratings)
1.4
(2 ratings)
User Testimonials
LeadfwdSignpost
Likelihood to Recommend
INBOX25
I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
Read full review
Signpost
I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
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Pros
INBOX25
  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Read full review
Signpost
  • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
  • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
  • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
  • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
  • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
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Cons
INBOX25
  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
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Signpost
  • Provide user a way to cancel their service.
  • Get rid of the very aggressive sales staff.
  • Refund money for unused moths. Do not be so shady!
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Alternatives Considered
INBOX25
Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
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Signpost
No answers on this topic
Return on Investment
INBOX25
  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
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Signpost
  • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
  • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
  • This makes me more confident in using the platform more in depth.
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