LeadGenius vs. Opensense

LeadGenius is great for any company that has very specific, niche leads they need to generate (like we do). If you have a broader audience, I would recommend using a simpler, cheaper platform that simply scrapes LInkedIn for some keywords you've entered. For us, we need specific titles from specific types of companies (i.e. software companies that could use an email API).

Incentivized

This solution is well suited for providing meaningful insights on brand reputation, compliance, and developing email/content strategies for marketing and sales team members. It integrates with email marketing software and provides very customizable analytics. It is not appropriate to be treated as a standalone email and content marketing solution, rather as an add-on to those tools.

Incentivized

• LeadGenius has gone out of their way to help us find leads for fairly obscure markets. LeadGenius combines AI with personal vetting to find hundreds and thousands of leads for us that other automated lead gen platforms that simply scrape LinkedIn or the web cannot find.
• If you need any custom work done for you outside of the platform, LeadGenius is willing to help with that where other platforms are not (with other lead gen platforms, either you use the system as-is despite it's shortcomings, or not at all).

Incentivized

• Email Analytics
• Signature Compliance
• Integrations with other Marketing Tools

Incentivized

• The platform loads a little slowly and has little quirks. If you create a ton of segments, it can be hard to organize them. If you archive old ones you can't view them anymore (but Leadgenius has access on the backend and can send your data to you).

Incentivized

• Syncing issues with external email platforms can affect performance
• Real time security or compliance alerts can be delayed at times
• Analytics can be improved with more detail based on usage by user/team and historical performance

Incentivized

Overall all useability is great. The tool is dummy-proof, so anyone can use it and run it. No IT knowledge needed besides connecting it to your mail server which their team will walk you through. After that, you can have fun with the tools and create what you want to create for your teams.

Incentivized

Opensense customer service is by far the best! I have never had an issue once when calling in or submitting a ticket! They are very kind while working on the phone with them, and they explain everything to you! They will take the time with you to make sure everything gets solved.

Incentivized

Growlabs used too many generic search parameters and had too many system bugs - but they're early and I'm confident their product will get stronger.

Incentivized

Opensense was much cheaper and better integrated with my existing ABM platform. We used RollWorks and there was a native integration that allowed me to sync target account lists to email banner campaigns. This made it a no-brainer to go with Opensense over Sigstr and amplify our existing ABM program.

Incentivized

• LeadGenius has been one of the main sources of leads for us over the past 6 months. There's a longer lead nurture cycle (since they're cold, outbound leads as opposed to inbound), but they do convert to customers for us.

Incentivized

• It has positively impacted our ability to securely and safely deliver email content to mass audiences

Incentivized