What users are saying about
18 Ratings
Top Rated
387 Ratings
18 Ratings
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Score 6.8 out of 100
Top Rated
387 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Likelihood to Recommend

LeadLander

LeadLander is great for sales reps who are looking for additional insights when attempting to get the right message to the right audience at the right time via the right medium. Nevertheless, the tool is basically fairly simplistic in terms of what you get. Data is delivered via email and can be tailored in terms of frequency and territory, but the overall information presented is fairly simple. The links to websites visited and accompanying information pertaining to frequency and duration are incredibly helpful. Nevertheless, if you have a lot of users visiting sites that utilize a free version of your tool, care is required to ensure that your messaging is not falling on deaf ears. Overall, the tool is very useful for accomplishing awareness of baseline insights pertaining to prospective clientele visiting your company's website in order to craft more meaningful messaging.
Michael J. Towle | TrustRadius Reviewer

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

LeadLander
Optimizely
7.0
a/b experiment testing
LeadLander
Optimizely
8.0
Split URL testing
LeadLander
Optimizely
7.7
Multivariate testing
LeadLander
Optimizely
7.6
Multi-page/funnel testing
LeadLander
Optimizely
7.3
Cross-browser testing
LeadLander
Optimizely
7.1
Mobile app testing
LeadLander
Optimizely
6.3
Test significance
LeadLander
Optimizely
6.9
Visual / WYSIWYG editor
LeadLander
Optimizely
7.1
Advanced code editor
LeadLander
Optimizely
6.5
Page surveys
LeadLander
Optimizely
6.4
Visitor recordings
LeadLander
Optimizely
7.2
Preview mode
LeadLander
Optimizely
6.7
Test duration calculator
LeadLander
Optimizely
6.2
Experiment scheduler
LeadLander
Optimizely
7.9
Experiment workflow and approval
LeadLander
Optimizely
7.0
Dynamic experiment activation
LeadLander
Optimizely
7.4
Client-side tests
LeadLander
Optimizely
7.4
Server-side tests
LeadLander
Optimizely
6.8
Mutually exclusive tests
LeadLander
Optimizely
6.4

Audience Segmentation & Targeting

LeadLander
Optimizely
7.4
Standard visitor segmentation
LeadLander
Optimizely
7.7
Behavioral visitor segmentation
LeadLander
Optimizely
7.3
Traffic allocation control
LeadLander
Optimizely
8.0
Website personalization
LeadLander
Optimizely
6.8

Results and Analysis

LeadLander
Optimizely
7.1
Heatmap tool
LeadLander
Optimizely
6.7
Click analytics
LeadLander
Optimizely
7.3
Scroll maps
LeadLander
Optimizely
7.1
Form fill analysis
LeadLander
Optimizely
6.5
Conversion tracking
LeadLander
Optimizely
7.5
Goal tracking
LeadLander
Optimizely
7.5
Test reporting
LeadLander
Optimizely
7.6
Results segmentation
LeadLander
Optimizely
7.1
CSV export
LeadLander
Optimizely
6.5
Experiments results dashboard
LeadLander
Optimizely
7.1

Pros

LeadLander

  • Leadlander has an excellent database of IP addresses. Often the address is registered to some unknown cable company but leadlander seems to identify them.
  • Leadlander is well designed and intuitive to use.
  • Leadlander captures page data and referral that we wouldn't otherwise have.
Dan Sherman | TrustRadius Reviewer

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Cons

LeadLander

  • The program does run a little slow sometimes. Some days it takes longer for items to load and if you are trying to look at too long of a time frame for reports, it can take awhile too. I know this is due to all the data it accesses, but time is money. :)
Missy Parrish | TrustRadius Reviewer

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith | TrustRadius Reviewer

Likelihood to Renew

LeadLander

LeadLander 8.2
Based on 4 answers
Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.
Derrick Sibbitt | TrustRadius Reviewer

Optimizely

Optimizely 9.0
Based on 42 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Usability

LeadLander

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.3
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson | TrustRadius Reviewer

Reliability and Availability

LeadLander

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 6 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Performance

LeadLander

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 6.0
Based on 6 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Support Rating

LeadLander

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.1
Based on 15 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Implementation Rating

LeadLander

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 8.0
Based on 12 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright | TrustRadius Reviewer

Alternatives Considered

LeadLander

ActOn also provides website analytics, however if we have a contact in our CRM - it will tell us each morning if that specific contact visited our website rather than just a company name. It is interesting to note that both ActOn and Leadlander often have different results and companies. I'm not sure why there is a discrepancy, however overall, both tools are fairly comparable.
Anonymous | TrustRadius Reviewer

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Scalability

LeadLander

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.0
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer | TrustRadius Reviewer

Return on Investment

LeadLander

  • Leadlander most directly relates to our sales processes. Our sales team is in Leadlander on a daily basis, as well as receiving tasks within SalesForce that identify how our current prospects and even customers are interacting with our site. It has had a positive impact on how we interract with Prospects and learn more about what they are looking for with TigerText.
Tabitha Neatherlin | TrustRadius Reviewer

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley | TrustRadius Reviewer

Pricing Details

LeadLander

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

LeadLander
7.0
Optimizely
8.8

Likelihood to Renew

LeadLander
8.2
Optimizely
9.0

Usability

LeadLander
Optimizely
7.3

Reliability and Availability

LeadLander
Optimizely
9.0

Performance

LeadLander
Optimizely
6.0

Support Rating

LeadLander
Optimizely
9.1

Online Training

LeadLander
Optimizely
3.0

Implementation Rating

LeadLander
Optimizely
8.0

Scalability

LeadLander
Optimizely
7.0

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