LeadLander vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LeadLander
Score 3.3 out of 10
N/A
LeadLander is essentially an IP reverse look-up tool. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users. Although having somewhat similar functionality as web analytics products like Google Analytics and WebTrends, it is actually designed for a different user base. While web analytics tools are typically designed to provide metrics such as bounce rates, unique visitors, and length/depth of stay to help marketers optimize website content,…
$25
Per User Per Month
ZoomInfo Sales
Score 8.0 out of 10
N/A
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
LeadLanderZoomInfo Sales
Editions & Modules
LeadLander
$25.00
Per User Per Month
No answers on this topic
Offerings
Pricing Offerings
LeadLanderZoomInfo Sales
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LeadLanderZoomInfo Sales
Considered Both Products
LeadLander
Chose LeadLander
Both Pardot and Drift have web page lookup but they don't have the catalog of IP addresses that Leadlander provides. We have been using LeadLander for so long, my boss is afraid to give it up. Unfortunately, we haven't tried either of the other two products for this purpose but …
ZoomInfo Sales
Chose ZoomInfo Sales
The combination of tools is necessary, in my opinion... what one tool offers, another does not. ZoomInfo is a solid place to start, but shouldn't comprise a full tool stack on its own.
Chose ZoomInfo Sales
Hoovers: Hoovers did not provide the depth and accuracy of data that ZoomInfo currently provides. Hoovers did not have a data cleansing functionality, either. The company only sells bulk list data, which created a significant amount of duplicates that had to be cleaned out …
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
LeadLanderZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
LeadLander
-
Ratings
ZoomInfo Sales
7.6
655 Ratings
0% above category average
Advanced search00 Ratings7.7648 Ratings
Identification of new leads00 Ratings7.7610 Ratings
List quality00 Ratings6.9636 Ratings
List upload/download00 Ratings7.8599 Ratings
Ideal customer targeting00 Ratings7.4603 Ratings
Load time/data access00 Ratings7.9626 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
LeadLander
-
Ratings
ZoomInfo Sales
7.5
649 Ratings
0% below category average
Contact information00 Ratings7.2648 Ratings
Company information00 Ratings7.6644 Ratings
Industry information00 Ratings7.7619 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
LeadLander
-
Ratings
ZoomInfo Sales
7.4
635 Ratings
0% above category average
Lead qualification process00 Ratings8.052 Ratings
Smart lists and recommendations00 Ratings7.452 Ratings
Salesforce integration00 Ratings8.1431 Ratings
Company/business profiles00 Ratings7.6603 Ratings
Alerts and reminders00 Ratings7.2405 Ratings
Data hygiene00 Ratings6.4573 Ratings
Automatic data refresh00 Ratings6.7492 Ratings
Tags00 Ratings7.2429 Ratings
Filters and segmentation00 Ratings7.7582 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
LeadLander
-
Ratings
ZoomInfo Sales
6.2
208 Ratings
20% below category average
Sales email templates00 Ratings6.4205 Ratings
Append emails to records00 Ratings5.925 Ratings
Best Alternatives
LeadLanderZoomInfo Sales
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LeadLanderZoomInfo Sales
Likelihood to Recommend
9.0
(9 ratings)
8.0
(676 ratings)
Likelihood to Renew
8.2
(4 ratings)
7.5
(16 ratings)
Usability
-
(0 ratings)
8.6
(4 ratings)
Support Rating
-
(0 ratings)
8.0
(3 ratings)
Ease of integration
-
(0 ratings)
6.3
(44 ratings)
User Testimonials
LeadLanderZoomInfo Sales
Likelihood to Recommend
LeadLander
LeadLander is great for sales reps who are looking for additional insights when attempting to get the right message to the right audience at the right time via the right medium. Nevertheless, the tool is basically fairly simplistic in terms of what you get. Data is delivered via email and can be tailored in terms of frequency and territory, but the overall information presented is fairly simple. The links to websites visited and accompanying information pertaining to frequency and duration are incredibly helpful. Nevertheless, if you have a lot of users visiting sites that utilize a free version of your tool, care is required to ensure that your messaging is not falling on deaf ears. Overall, the tool is very useful for accomplishing awareness of baseline insights pertaining to prospective clientele visiting your company's website in order to craft more meaningful messaging.
Read full review
ZoomInfo
ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
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Pros
LeadLander
  • Leadlander has an excellent database of IP addresses. Often the address is registered to some unknown cable company but leadlander seems to identify them.
  • Leadlander is well designed and intuitive to use.
  • Leadlander captures page data and referral that we wouldn't otherwise have.
Read full review
ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
Read full review
Cons
LeadLander
  • Be able to see the people in addition to the accounts.
  • Integrate with our tech stack (it may but it's not a feature I am currently aware of).
  • Better matching of IP addresses.
Read full review
ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
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Likelihood to Renew
LeadLander
Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.
Read full review
ZoomInfo
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Read full review
Usability
LeadLander
No answers on this topic
ZoomInfo
ZoomInfo is my go to service. This connected with Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections
Read full review
Support Rating
LeadLander
No answers on this topic
ZoomInfo
I would give it a higher rating but they keep changing our account managers.
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Alternatives Considered
LeadLander
ActOn also provides website analytics, however if we have a contact in our CRM - it will tell us each morning if that specific contact visited our website rather than just a company name. It is interesting to note that both ActOn and Leadlander often have different results and companies. I'm not sure why there is a discrepancy, however overall, both tools are fairly comparable.
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ZoomInfo
The size of data base, the bounce rate and accuracy. The extra features that you can have and the customer service. Whenever I have a question or help with something, my account manager is always available to help. And most importantly, the difference was the price. Although Zoominfo is not cheapest, it is the best value for your money.
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Return on Investment
LeadLander
  • Our Demand Generation team primarily uses this tool and has been wildly successful! Their entire office area is covered in wins, including amounts. One of the larger deals found on LeadLander was 4.2 million. A current opportunity is set at 2.5 million. I think the ROI speaks for itself with those deals.
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ZoomInfo
  • Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist.
  • Negative - In my experience, information provided for 0-5 employee companies inaccurate
  • Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met.
  • Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information.
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ScreenShots