LeadLander is essentially an IP reverse look-up tool. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users.
Although having somewhat similar functionality as web analytics products like Google Analytics and WebTrends, it is actually designed for a different user base. While web analytics tools are typically designed to provide metrics such as bounce rates, unique visitors, and length/depth of stay to help marketers optimize website content,…
$25
Per User Per Month
ZoomInfo Sales
Score 8.0 out of 10
N/A
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.
Both Pardot and Drift have web page lookup but they don't have the catalog of IP addresses that Leadlander provides. We have been using LeadLander for so long, my boss is afraid to give it up. Unfortunately, we haven't tried either of the other two products for this purpose but …
The combination of tools is necessary, in my opinion... what one tool offers, another does not. ZoomInfo is a solid place to start, but shouldn't comprise a full tool stack on its own.
Hoovers: Hoovers did not provide the depth and accuracy of data that ZoomInfo currently provides. Hoovers did not have a data cleansing functionality, either. The company only sells bulk list data, which created a significant amount of duplicates that had to be cleaned out …