What users are saying about
50 Ratings
35 Ratings
50 Ratings
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Score 8.3 out of 100
35 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

LeadSquared

LeadSquared offers end to end CRM functionalities at competitive pricing in the market and becomes an easy fit for most of the startups and companies in their growth phase. Having said that, some features are missing but they are on an roadmap and might surprise people out there with their evolving CRM.
Aniruddh Rathore | TrustRadius Reviewer

Marketo ABM

If you have the time and resources to utilize it, then it's great. It works well for running drip campaigns to nurture new leads online. I also like that it integrates well with many other programs such as BrightTalk.
Kate Currin Seiferth | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

LeadSquared
9.0
Marketo ABM
WYSIWYG email editor
LeadSquared
8.7
Marketo ABM
Dynamic content
LeadSquared
8.6
Marketo ABM
Ability to test dynamic content
LeadSquared
9.3
Marketo ABM
Landing pages
LeadSquared
8.6
Marketo ABM
A/B testing
LeadSquared
8.1
Marketo ABM
Mobile optimization
LeadSquared
9.4
Marketo ABM
Email deliverability reporting
LeadSquared
9.4
Marketo ABM
List management
LeadSquared
9.4
Marketo ABM
Triggered drip sequences
LeadSquared
9.4
Marketo ABM

Lead Management

LeadSquared
8.6
Marketo ABM
Lead nurturing
LeadSquared
10.0
Marketo ABM
Lead scoring and grading
LeadSquared
10.0
Marketo ABM
Data quality management
LeadSquared
5.1
Marketo ABM
Automated sales alerts and tasks
LeadSquared
9.5
Marketo ABM

Campaign Management

LeadSquared
5.4
Marketo ABM
Calendaring
LeadSquared
2.1
Marketo ABM
Event/webinar marketing
LeadSquared
8.8
Marketo ABM

Social Media Marketing

LeadSquared
8.5
Marketo ABM
Social sharing and campaigns
LeadSquared
8.7
Marketo ABM
Social profile integration
LeadSquared
8.3
Marketo ABM

Reporting & Analytics

LeadSquared
8.8
Marketo ABM
Dashboards
LeadSquared
8.5
Marketo ABM
Standard reports
LeadSquared
9.0
Marketo ABM
Custom reports
LeadSquared
9.0
Marketo ABM

Platform & Infrastructure

LeadSquared
8.8
Marketo ABM
API
LeadSquared
8.9
Marketo ABM
Role-based workflow & approvals
LeadSquared
8.8
Marketo ABM
Customizability
LeadSquared
8.9
Marketo ABM
Integration with Salesforce.com
LeadSquared
8.5
Marketo ABM
Integration with Microsoft Dynamics CRM
LeadSquared
8.7
Marketo ABM
Integration with SugarCRM
LeadSquared
8.6
Marketo ABM

Pros

LeadSquared

  • LeadSquared is doing a great job in providing a detailed dashboard of all the campaigns and these dashboards are very informative and easy to understand, like open rate, bounce rate, click rate, etc.
  • LeadSquared is great when it comes to 100% inbox delivery rate and I can say that this is one of the best features in it.
  • LeadSquared's user interface is very easy to understand and easy to use as well.
Asif Ismail | TrustRadius Reviewer

Marketo ABM

  • Integrated with Marketo
  • Matched leads and contacts to accounts
  • Good integration network with third party vendors / products
Anonymous | TrustRadius Reviewer

Cons

LeadSquared

  • Some basic requirements for BFSI were not part of the initial product offered to us. We had to wait for some time to get it included in the product and had to work around with stop gap solutions.
  • Reports section can be better with more customization related to industry and direct link to data view.
Sanju Mathew George | TrustRadius Reviewer

Marketo ABM

  • If you don't have an email designer on staff and you don't like to do design research on your own, it can be awfully hard to use the design studio. Templates break all the time, and I've lost many, many, many emails from breaking the html template.
  • If you want an out of the box solution, the isn't for you. It would be nice to have an easier way to get sample programs to pull in when you are pressed for time and just want it done.
  • Need a way to test how your emails will look in various email programs without leaving Marketo
Kate Currin Seiferth | TrustRadius Reviewer

Likelihood to Renew

LeadSquared

LeadSquared 8.8
Based on 9 answers
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
Suneet Singh Kochar | TrustRadius Reviewer

Marketo ABM

No score
No answers yet
No answers on this topic

Usability

LeadSquared

LeadSquared 8.2
Based on 2 answers
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again- Easy to Use- Flexible- Robust System- Ever-evolving- Support & Service- Integrations with third party tools & technologies- LMS- Data Management & Reports- Landing Page Options
Aniruddh Rathore | TrustRadius Reviewer

Marketo ABM

No score
No answers yet
No answers on this topic

Support Rating

LeadSquared

LeadSquared 9.1
Based on 3 answers
Great to work with and also Easy to work withDo not just listen to the problem but provide upfront solutionsAlways available and are ready to support on holidaysConsiderate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can askAlways available to help with the internal tasks as well like creating automations, drip creations etc
Aniruddh Rathore | TrustRadius Reviewer

Marketo ABM

No score
No answers yet
No answers on this topic

Alternatives Considered

LeadSquared

I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
Anonymous | TrustRadius Reviewer

Marketo ABM

Engagio does many of the same fundamental account matching and account based activity tracking, but usees engagement minutes instead of scores to describe the level of interaction of a specific person and a specific account. We went with Engagio after testing both products as it helped our sales team understand where to spend their time better than Marketo ABM did, and was transparent through Salesforce
Anonymous | TrustRadius Reviewer

Return on Investment

LeadSquared

  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
Navdeep Trivedi | TrustRadius Reviewer

Marketo ABM

  • Marketo has helped us improve the organization of our events by utilizing the event programs for communications and tracking attendees.
  • Links with SugarCRM to send MQL leads straight to our sales team, increasing our lead gen ten-fold
Kate Currin Seiferth | TrustRadius Reviewer

Screenshots

Pricing Details

LeadSquared

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$100*

* Per Account

LeadSquared Editions & Modules

Edition
Basic-Marketing Automation$1501
Standard-Marketing Automation$4002
Enterprise-Marketing Automation$1,2003
Lite - Sales +Mobile CRM$154
Pro - Sales +Mobile CRM$304
  1. per month (5,000 contacts)
  2. per month (25,000 contacts)
  3. per month (100,000 contacts)
  4. per month
Additional Pricing Details

Marketo ABM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketo ABM Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

LeadSquared
9.0
Marketo ABM
9.2

Likelihood to Renew

LeadSquared
8.8
Marketo ABM

Usability

LeadSquared
8.2
Marketo ABM

Support Rating

LeadSquared
9.1
Marketo ABM

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