Drift vs. LeanData

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Drift
Score 8.3 out of 10
N/A
Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. The platform helps businesses translate conversational data and buyer behavior into deeper customer relationships, and also modernizes the B2B website experience. According to the vendor,…N/A
LeanData
Score 9.7 out of 10
N/A
LeadData is built around account-based nurturing and account-based reporting. The nurturing aspect allows users to segment inbound leads by account details such as owner, active opportunity, customer, and sales stage. This is available with any marketing automation platform synced to Salesforce.com, so users of Eloqua, Marketo, Act-On, Hubspot, and others can use LeadData Demand Management. This product is built on top of the LeanData Lead2Account Matching engine.N/A
Pricing
DriftLeanData
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DriftLeanData
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DriftLeanData
Considered Both Products
Drift
Chose Drift
Drift is the only tool like this that I have personally worked with. I brought it over from one organization to my current one. Has continued to meet my needs. The two tools above are ones that have been presented to me but haven't swayed me away from Drift
LeanData

No answer on this topic

Top Pros
Top Cons
Features
DriftLeanData
Chat Analytics and Reports
Comparison of Chat Analytics and Reports features of Product A and Product B
Drift
9.0
1 Ratings
0% above category average
LeanData
-
Ratings
Chat history and transcripts9.01 Ratings00 Ratings
Chat reporting9.01 Ratings00 Ratings
Chat and web analytics9.01 Ratings00 Ratings
Best Alternatives
DriftLeanData
Small Businesses
Smith.ai Live Website Chat
Smith.ai Live Website Chat
Score 8.9 out of 10
Calendly
Calendly
Score 9.2 out of 10
Medium-sized Companies
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
Chili Piper
Chili Piper
Score 8.8 out of 10
Enterprises
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
DriftLeanData
Likelihood to Recommend
7.7
(52 ratings)
10.0
(11 ratings)
Usability
7.0
(3 ratings)
-
(0 ratings)
Support Rating
7.7
(3 ratings)
9.1
(4 ratings)
User Testimonials
DriftLeanData
Likelihood to Recommend
Drift
It is recommended for any company; it is a comprehensive tool for teams interested in strengthening business management and improving efficiency. It allows you to automatically schedule support with customers, thus saving a lot of time. Large companies can establish a chat and communication between potential customers, answering their questions quickly; allow you to monitor and track your leads and new leads, to make it fully functional, it has a very affordable value so that it can be used in all companies, it will not affect their economic aspects.
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LeanData, Inc.
The value of LeanData directly correlates with:
  1. Lead volume.
  2. Sales role complexity (AEs vs. SDRs vs. Inside Sales).
  3. Territory complexity (trying to route based on a combo of industry, geography, company size, and so on).
  4. Account complexity (selling to large corporate entities with many subsidiaries that may be "owned" by different folks in your organization).
LeanData is not a valuable solution when you have a small sales team following up with a low volume of leads based on simple logic (e.g. round-robin).
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Pros
Drift
  • Easy to implement - we were up on our site in hours.
  • Increases the volume and quality of buyer conversations - visitors get to value faster and qualify themselves by chatting in.
  • Surfaces relevant experiences and content to people faster based on targeted use cases.
  • Brings your brand to the prospect experience to stand out in the market. For example, our mascot Ollie Llama welcoming visitors on the homepage with funny llama.
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LeanData, Inc.
  • Allows us to incorporate almost any filter or type of update (including "has changed" in addition to equals, does not equal, etc.) to direct leads down a path specific to our needs based on Lead Source.
  • Allows us to manage our territory assignments relatively easily.
  • Since our decision flow is relatively complex, LeanData Lead2Account Matching Engine can isolate and determine how a specific or a group of leads went through the flow process and where they encountered an error or unexpected behavior. This allows us to fine-tune and make sure everything is working as we expect it should.
  • Their implementation & support organizations are top-notch! The product is excellent, but it's only realized because of the implementation team's commitment to helping me be successful.
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Cons
Drift
  • Whenever there have been challenges with the product, the team has always been hungry to fix the issues that we raise.
  • In-platform reporting on conversion metrics can be improved. For example, it's not possible to report on business vs non business email capture rate (currently reported by our CSM every week), and to get the most detail about meetings that have been booked, you have to export data and review in Sheets/Excel. Drift responds quickly, and they're already working on this... so by the time you read this review, the reports will probably be fully functional in the platform.
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LeanData, Inc.
  • Currently we can only troubleshoot the lasted update in the audit. If we can see the historic iterations, that would be really helpful to understand a lead's journey.
  • Because it is so robust, stepping through some of the logic can get confusing.
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Usability
Drift
The customer-facing usability is great, but managing drift from the back end can be challenging at times. This is mainly due to slow loading speeds when it comes to editing or viewing routing. Coupling this with no autosave function, changes are hard to make and can easily be lost.
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LeanData, Inc.
No answers on this topic
Support Rating
Drift
The Drift team has been remarkably responsive to me. From support reps available in-app, to my account manager committed to my long-term success, to regular connections and interactions with their leadership team. They have been wholeheartedly committed to answering every question and solving every issue so that we can succeed as a team, and I can succeed as a marketer!
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LeanData, Inc.
The team is responsive and quick. The training process was patient and thorough. I felt confident using the tool after the two-week implementation period. The initial processing of our existing leads was painfully slow, but the team worked hard to help reduce the friction of that initial implementation process. Post-implementation, the team is helpful and responsive to the question.
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Alternatives Considered
Drift
I have used a few different chat platforms, the most popular one being Intercom. They both have some similarities in functionalities and features. I have had more success with Drift and the calendar link/automation. I love the fact that a prospect can easily find my calendar link and book a demo without needing to speak with me.
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LeanData, Inc.
Compared to SFDC out-of-the-box routing it is far superior. Giving you the ability to quickly make changes on the fly and test in a sandbox environment. The ability to troubleshoot leads and how they are routed is also a plus. Built-in email alerts also reduce the amount of technical debt in SFDC.
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Return on Investment
Drift
  • Save time by allowing your inbound audience to access what they want immediately through Drift bots.
  • Reducing friction you will increase your inbound audience engagement traffic.
  • With Drift, our company has increased our qualified sales meetings booked more than 3x than when we used forms.
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LeanData, Inc.
  • Using the lead routing module has cut down the time I spend making changes to the logic by 90%, while also increasing the accuracy of changes by validating them.
  • I am now able to investigate why a lead routed a certain way in a way I never was previously, helping our business to determine any tweaks to our current set-up.
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ScreenShots

Drift Screenshots

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