Leanplum vs. Swrve

I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.

Incentivized

Swrve is a very user-friendly solution for mobile app communication needs. Thein-app communication templates make creating content and messages very quick and easy to do.

Incentivized

• Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
• AB Testing - allows us to see which messages are appreciated/opened more by which customers
• Team collaboration - we can see easily how recently a campaign or message was updated

Incentivized

• Setting up and managing multivariate tests
• Applying segments/cohorts set up for one campaign or test to another
• Serving different config data files to different player segments

Incentivized

• Ability to create User Stories with a predefined funnel of actions that will chain themselves
• Ability to tag users once they enter or leave specific segments
• Should show in a simple page the main KPIS that matter for all our games at once
• More granularity in granting access to subsets (not sharing everything per account)

Incentivized

• Ability to customize the main dashboard

Incentivized

I was not a part of making the decision to use Leanplum over its competitors.

Incentivized

There's some overlap with other products, but Swrve's segmentation and push management are its key differentiators.

Incentivized

• It helps us build the right features for our users with the help of A/B experimentation
• Re-engagement notifications help us keep company data metrics

Incentivized

• Our app usage and engagement has increased since implementing Swrve.
• We solved a major business need of giving users real time push alerts for important account actions.
• Increasing our communication channels and focusing on a more holistic cross-channel strategy led to an increase in email success also.

Incentivized