What users are saying about
9 Ratings
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Score 7.8 out of 100
46 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Leanplum

I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
Alec Dibble | TrustRadius Reviewer

Twilio Programmable SMS

Twilio SMS is fantastic for anyone that wants their marketing or product to be more omnichannel. Meaning connecting with your customers on more than just email and social media which have become standard these days. On top of that, SMS marketing has insanely high open rates and due to that solid conversions, so it's a great tool for testing for direct e-commerce or selling things online to see if it produces an ROI.
Evan Laird | TrustRadius Reviewer

Pros

Leanplum

  • Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
  • AB Testing - allows us to see which messages are appreciated/opened more by which customers
  • Team collaboration - we can see easily how recently a campaign or message was updated
Becky Jewell Laughton | TrustRadius Reviewer

Twilio Programmable SMS

  • Competitive rates in the market are being offered.
  • It is cheaper compared to the rates we would be paying if we are to use the services offered by regular major carriers.
  • The API isvery convenient and easy to set up in the back end for operational use with different platforms.
Anonymous | TrustRadius Reviewer

Cons

Leanplum

  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
BORGET Sebastien | TrustRadius Reviewer

Twilio Programmable SMS

  • Reading, Marking, and Archiving messages require far too many clicks.
  • Both Twilio and Salesforce are to blame for this: Configuring how messages are routed should be much simpler. Admin users still receive all text messages in their inbox. This requires time-consuming sifting and sorting.
  • Twilio does not have message previewing. I wish I could hover over an unread message and read its contents without having to open and read the message.
Andrew Doar | TrustRadius Reviewer

Alternatives Considered

Leanplum

I was not a part of making the decision to use Leanplum over its competitors.
Matthew Guimond | TrustRadius Reviewer

Twilio Programmable SMS

Bandwidth is 2/3 the price of Twilio for sending SMS messages. However, we decided to simply go with the market leader because it was the safer choice. At our scale, the increased developer effort outweighed the marginal increase in costs due to the per-SMS pricing differential. Overall we feel confident we made the right decision.
Ben Gelsey | TrustRadius Reviewer

Return on Investment

Leanplum

  • Leanplum has helped a client improve their visibility & ROI on push campaigns.
  • It had a lot of built in reports out of the box, so the client had to spend very little on building out additional reporting or using a reporting tool to understand the data.
  • When we switched vendors, Leanplum offered a similar pricing contract as the previous vendor with many more features. After using it for over a year, I feel that Leanplum was a much better value than the previous vendor's contract.
Alec Dibble | TrustRadius Reviewer

Twilio Programmable SMS

  • Twilio has made it possible for my agency to offer a variety of online services to my clients.
  • Twilio offers trackable usage data that I can consult to make informed decisions regarding SEO and conversions.
  • Twilio allows me to compete in the chat bot market by giving me the connectivity that I need for my customer-specific chat applications.
Greg Dungan | TrustRadius Reviewer

Pricing Details

Leanplum

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twilio Programmable SMS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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