Lexer vs. Medallia Digital Experience Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lexer
Score 10.0 out of 10
N/A
Lexer is an enterprise level, SaaS deployed web analytics solution built to drive personalization and omni-channel research.N/A
Medallia Digital Experience Analytics
Score 8.6 out of 10
N/A
Medallia Digital Experience Analytics (formerly Decibel Insight) is a heat mapping and web analytics solution. The solution provides visibility into every user's experience to identify the biggest opportunities for growth. Automatically scoring every experience, Medallia DXA is designed to uncover the biggest opportunities to improve the user's digital presence, strengthen customer relationships, and generate more revenue.
$40
per month
Pricing
LexerMedallia Digital Experience Analytics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LexerMedallia Digital Experience Analytics
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LexerMedallia Digital Experience Analytics
Top Pros
Top Cons

No answers on this topic

Best Alternatives
LexerMedallia Digital Experience Analytics
Small Businesses
StatCounter
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Smartlook
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Score 8.3 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
Contentsquare
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Score 8.6 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
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User Ratings
LexerMedallia Digital Experience Analytics
Likelihood to Recommend
10.0
(1 ratings)
6.9
(3 ratings)
Likelihood to Renew
-
(0 ratings)
7.3
(1 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
LexerMedallia Digital Experience Analytics
Likelihood to Recommend
Lexer
For any direct to consumer business that cares about their customer, and the message that they serve to those customers, then this is the tool for you. It is easy to "test and chase" into strategies by simultaneously creating multiple campaigns. Lexer's tool measures the performance of each for the continuous improvement of direct marketing decisions. It is also perfect if you're looking to turn responsive customer service strategies into proactive customer experiences. Their engage desktop tool significantly improves productivity, meaning some of your least productive staff can become high performers within the business and establish a platform against which they can grow.
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Medallia
When we knew that there were some website issues, we were able to use Decibel Insights to really pinpoint the issue and then work on a fix. Again, if we are doing a CRO test then we could also use the tool for a similar reason. It is less suitable for complex websites or websites that are frequently changing, as a lot of support is required by the team and it takes a lot of admin to keep the Decibel Insights account working as effectively as it should.
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Pros
Lexer
  • Easy for all levels of employees to use.
  • Fast implementation with immediate learnings.
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Medallia
  • Heat mapping provides a great understanding of UI pain points/bugs
  • Integration with analytics tools (we use Adobe) brings in analytics analysis as well
  • Helps to understand the user journey and where dropoff is occurring
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Cons
Lexer
  • We are incredibly happy with the tool as is.
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Medallia
  • Being able to create groups of segments would be useful.
  • The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
  • Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
  • Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.
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Likelihood to Renew
Lexer
No answers on this topic
Medallia
I've heard about some new features that are coming online soon to do with tracking forms. They also offer a lead tracking package that we haven't tried yet, but I'm keen to check out.
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Support Rating
Lexer
Instant responses are available over the phone, Slack, or Email. We are also able to have meaningful top-to-top conversations where their President of North America will talk to ours as frequently as is needed. They are true partners who genuinely care about us as a client.
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Medallia
No answers on this topic
Alternatives Considered
Lexer
We decided not to pursue alternates to Lexer based on: 1. Value proposition. Lexer had the greatest value. 2. Our belief in other products' internal team and ongoing support capabilities. Other companies didn't feel as believable. 3. User interface. Lexer has done an incredible job making their tool extremely simple to use.
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Medallia
I have used Hotjar before, and in comparison, the functionality and the abilities in Decibel Insights are so much more advanced. The only downside is the price difference between the two tools, but the adaptability and the customer support you get with Decibel Insights definitely make it a more manageable and long-term tool to integrate with your marketing activity.
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Return on Investment
Lexer
  • We're able to create strategies around lapsed customers and return this consumer subset to revenue.
  • We're able to more easily identify consumer purchasing habits to create customer journeys.
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Medallia
  • We have improved form fills, which has provided more sales leads
  • We have been able to tweak UI elements to make the site more navigable so that users want to spend more time on the site
  • We have been able to more quickly and efficiently identify bugs on our e-commerce pages, increasing order rates among users
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ScreenShots