TargetX, from Liaison vs. SchoolAdmin

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
TargetX, from Liaison
Score 9.8 out of 10
N/A
TargetX, now from Liaison (acquired October, 2020) is a CRM for higher education institutions. It's built on the Salesforce.com development platform, tailored for student recruitment and retention. It also includes instant messaging (UChat) and the ability to build communities for particular classes/groups of students (Schools App).N/A
SchoolAdmin
Score 8.0 out of 10
N/A
SchoolAdmin helps private K-12 schools recruit, enroll, and retain more students through its software and award-winning customer support team. Headquartered in Austin, Texas, SchoolAdmin boasts their software is used by 500+ of the world’s most successful schools, big and small. SchoolAdmin’s mission is to help private schools—and the people who run them—thrive. SchoolAdmin is now part of Finalsite, since the March, 2021 acquisition.N/A
Pricing
TargetX, from LiaisonSchoolAdmin
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
TargetX, from LiaisonSchoolAdmin
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
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User Ratings
TargetX, from LiaisonSchoolAdmin
Likelihood to Recommend
7.5
(3 ratings)
8.8
(6 ratings)
User Testimonials
TargetX, from LiaisonSchoolAdmin
Likelihood to Recommend
Liaison
Most of the reason I'd recommend the solution is for their email capabilities. The email builder is par excellence, almost if not more competitive than capabilities provided by some actual Email Marketing solutions. Additionally, it runs on Salesforce, and thus allows for automated emails and campaigns with information integrated into them from SF records. It is truly remarkable and a very well-developed capability.
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Finalsite
SchoolAdmin has been great to work with and the advantages of the product definitely outweigh the disadvantages. With the frequent turnover in admissions offices, it is nice to have a product that is simple to use, easy to train on, and easy to learn quickly. Also, customer support has been great, and we really put them through their paces and they never complain. They also use their support team to help train you - not just give you a fish, but teach you to fish so you can problem solve on your own.
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Pros
Liaison
  • Bulk Email
  • Analytics
  • Event Management
  • 3rd party product bundling & support
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Finalsite
  • The online application and checklist - because it is highly customizable, fairly intuitive, and quite effective for managing all the moving parts of our application process.
  • The online enrollment checklist, forms, and contract - because of the level of customization, the level of professional appearance, the ease of tracking and managing students in the enrollment process, the integration it provides to our FACTS billing and payment system.
  • The communications system - because of the possibilities for both internal and external communications are so vast, the ability to produce highly customized, personalized, and segmented emails, text messages, and/or physical letters, and the relative ease of use.
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Cons
Liaison
  • When sending large volumes of email the campaigns can be slow to send
  • The events functions are not as robust as some of the competition
  • Their telemarketing component has not been updated in a while and leaves a bit for current call centers.
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Finalsite
  • Not as flexible as we sometimes need the features to be.
  • Data and historical information is not terribly accurate, which means we cannot use it for reporting.
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Alternatives Considered
Liaison
Given that it's an older solution and addresses a lot more use cases, there's a lot more bulk and technical debt in the solution. This may make it overwhelming for first-time users and administrators. The email builder though is truly par excellence.
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Finalsite
Blackbaud's enrollment management product, OnBoard, was extremely clunky and did not support an online review process. The CRM was also not great. The only benefit of it was that it was a seamless experience, as Blackbaud is our academic software. The import/export from SchoolAdmin into/from Blackbaud has been no problem.
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Return on Investment
Liaison
  • Increases in enrollment!
  • More efficient funnel
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Finalsite
  • Customer satisfaction with our CRM is up.
  • Completion of applications is up.
  • Office use and satisfaction with the product internally is way up!
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