I can't think of any reason why anybody looking for a job opportunity would not be involved with LinkedIn Jobs. It's one of the more active social media job sites and if you are active on LinkedIn (which you should be) you have a great opportunity to show your achievements and talent to job posters. The "Easy Apply" link, although great for companies hiring large groups of people may not be for somebody who is looking for a specialized role as that would take a more personal approach.
I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere. While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
The job offers board is one of the things that stands out most positively on LinkedIn Jobs, since I can know all the job offers that are open for all sectors of my company and I can also see the candidates that are in each offer of employment.
Interview scheduling is one of the best features of LinkedIn Jobs. It allows you to schedule exact time and exact day for face-to-face meetings in order to carry out a more consolidated interview, in addition, it sends notifications to the candidate so that they can appear for the interview at the right time.
I can have access to the CV of each candidate. LinkedIn Jobs offers me a very detailed CV of each of the candidates and this allows me to quickly know the qualities that each candidate has.
I can handle job applications much better. It was a very tedious job when we did this manually and we did a lot of paperwork to organize the received requests. LinkedIn Jobs has made that manual work is avoided, thanks to the automated system to organize the requests.
Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
We have found to get the reach that we want, LinkedIn Jobs has been an expensive endeavor. The free postings do not get very far on LinkedIn Jobs.
For Large scale hired, LinkedIn Jobs is not beneficial at all. It does not do a good job at keeping a large influx of candidates coming through.
Some of the candidates end up being in other locations and therefore some have been unwilling to relocate or to fulfill job descriptions. In some ways, the wide reach works to a disadvantage when reaching candidates that do not even realize where the position is located. LinkedIn Jobs needs to do a better job with location based searches.
While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side.
Support isn't that great. Just average I'd say. A lot of the time when things go wrong, there is nothing the support person can do. It's just the way they are set up and it takes them usually 24 hours to respond to a ticket which to me is far too long, but they are overall just okay.
LinkedIn has better integration with its existing social media platform, allowing for the recruiter to accurately view a client's history. Furthermore, it shows reviews and work done by the potential recruit. In contrast, ZipRecruiter does not show as much insight into a client which can lead to time wasted with phone calls and other communication.
Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.
One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
Another positive impact is that due to having more followers, we now have more visits to our site.
A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
