Bizo / LinkedIn Lead Accelerator (Discontinued) vs. LinkedIn Marketing Solutions

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bizo / LinkedIn Lead Accelerator (Discontinued)
Score 9.9 out of 10
N/A
The former LinkedIn Lead Accelerator was based on the technology acquired with Bizo in 2014. Bizo no longer exists as a separate entity, and LinkedIn Lead Accelerator has since been discontinued. Linkedin now offers LinkedIn Marketing Solutions, an advertising driven solution.N/A
LinkedIn Marketing Solutions
Score 7.7 out of 10
N/A
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The…N/A
Pricing
Bizo / LinkedIn Lead Accelerator (Discontinued)LinkedIn Marketing Solutions
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bizo / LinkedIn Lead Accelerator (Discontinued)LinkedIn Marketing Solutions
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Bizo / LinkedIn Lead Accelerator (Discontinued)LinkedIn Marketing Solutions
Top Pros
Top Cons
Features
Bizo / LinkedIn Lead Accelerator (Discontinued)LinkedIn Marketing Solutions
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Bizo / LinkedIn Lead Accelerator (Discontinued)
8.4
3 Ratings
13% above category average
LinkedIn Marketing Solutions
-
Ratings
Data Transfer8.83 Ratings00 Ratings
DSP integration7.93 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Bizo / LinkedIn Lead Accelerator (Discontinued)
8.6
3 Ratings
9% above category average
LinkedIn Marketing Solutions
-
Ratings
Ad campaign creation9.03 Ratings00 Ratings
Ad deployment8.03 Ratings00 Ratings
Display advertising9.03 Ratings00 Ratings
Ad display and retargeting segmentation8.22 Ratings00 Ratings
Sequence targeting9.13 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Bizo / LinkedIn Lead Accelerator (Discontinued)
7.9
3 Ratings
2% above category average
LinkedIn Marketing Solutions
-
Ratings
Ad dashboards7.93 Ratings00 Ratings
Ad performance reports7.93 Ratings00 Ratings
Ad conversion tracking8.83 Ratings00 Ratings
Ad attribution reporting7.93 Ratings00 Ratings
Cross-channel ad management7.93 Ratings00 Ratings
Ad forecasting and optimization6.93 Ratings00 Ratings
Best Alternatives
Bizo / LinkedIn Lead Accelerator (Discontinued)LinkedIn Marketing Solutions
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Sprinklr Marketing
Sprinklr Marketing
Score 7.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bizo / LinkedIn Lead Accelerator (Discontinued)LinkedIn Marketing Solutions
Likelihood to Recommend
8.1
(6 ratings)
8.1
(46 ratings)
Likelihood to Renew
9.5
(3 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
8.5
(8 ratings)
Support Rating
-
(0 ratings)
8.6
(6 ratings)
User Testimonials
Bizo / LinkedIn Lead Accelerator (Discontinued)LinkedIn Marketing Solutions
Likelihood to Recommend
Discontinued Products
In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
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LinkedIn
Although it offered great features, we didn't really see a lot of traffic or results from the ads we placed. Working in hospitality, we had to strategically time and place our ads around holiday seasons and it can be difficult to predict a marketing campaign. Depending on your market, LinkedIn may not be the best avenue to advertise with.
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Pros
Discontinued Products
  • It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.
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LinkedIn
  • Targeting - they have done a great job of allowing you speak to ideal audiences
  • Support - dedicated customer service and account advising is always accessible and very responsive
  • Curation of professional audiences - one of the biggest advantages to the platform is that its users are for the most part are professional
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Cons
Discontinued Products
  • As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.
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LinkedIn
  • The Campaign Manager is not good. It seems like the Campaign Manager (where you create and manage your self-serve ad campaigns) is buggy and doesn't have a good flow. Contrast with FB Ad Manager of the Google Adwords/Ads interface, which has a much more simple process to create and edits campaigns, ad groups, ads, keywords, audiences, budgets, etc. LinkedIn Campaign Manager seems to actively work against you trying to make changes to your campaigns.
  • LinkedIn Campaign Manager offers three options: sponsored content, InMail, and text ads. LinkedIn used to offer other ad services that you couldn't access unless you had a "managed ad account" run by LinkedIn Staff with a dedicated monthly ad spend. It seems most of those "hidden" features have disappeared, though you still have to contract with LinkedIn to offer dynamic ads. It would be better if LinkedIn empowered marketers to create the ads they want. (Perhaps with a dedicated acct. manager like how Google Ads works.)
  • This is silly, but it isn't easy to navigate to Campaign Manager. I have a bookmark for Campaign Manager because if you want to click there through LinkedIn, it takes 2 or 3 different screens to get to Campaign Manager. In my opinion, when you click the "Work" dropdown from the LinkedIn header (by your profile picture) you should have a link to Campaign Manager.
  • LinkedIn, in recent months, has made substantial changes to the Ads platform and Campaign Manager. Though these changes work to address some of the above issues, LinkedIn still has quite a ways to go before their platform is on par with their competition.
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Likelihood to Renew
Discontinued Products
I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.
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LinkedIn
No answers on this topic
Usability
Discontinued Products
No answers on this topic
LinkedIn
in terms of promoted content reporting and usability, the platform is not as flexible or easy to use compared to more established social platforms like Facebook. However, it does offer plug-ins to Google Data Studio which makes pulling and manipulating data easier. My main usability gripe comes when looking at organic performance of a company page. There isn't an easy way to export organic performance data.
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Support Rating
Discontinued Products
No answers on this topic
LinkedIn
So, everything what I just said previously adds up to the value of LinkedIn Marketing Solutions. Definitely recommending it to a friend. It has its things to improve but its nothing major or nothing to worry about. So I give a 9 because it still has that, some user interface glitches that can be improved but do not damage the experience that you have with it.
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Alternatives Considered
Discontinued Products
They (Bizo) were able to reach actual business prospects as opposed to others that reached more consumer prospects. As a result, our ROI is much better.
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LinkedIn
If you want more precision in B2B targeting, then LinkedIn is without question the better alternative. However, as I established before, I've rarely seen LinkedIn campaigns be successful for anything other than brand awareness/thought leadership. And that's almost 100% what Twitter is for. Twitter campaigns almost always have a cheaper CPC AND CPM than LinkedIn and accomplish the same thing, so I would say go with Twitter. At times LinkedIn campaigns are just so you can tell someone at a higher level that you did precise targeting to the exact audience they wanted and check that box, because it's easier for them to understand how you'd do well on LinkedIn, and more difficult to tell that story on Twitter. But I honestly prefer Twitter and its platform for B2B awareness campaigns. Heretic, I know, but it's how I feel after several years of experience with both. Facebook is bottom of the barrel for B2B in my mind, so I'm not really going to discuss it. I would take LinkedIn over Facebook for many reasons, but Facebook is an option too, but more for SMB and just covering all bases, not as a primary choice for B2B marketing.
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Return on Investment
Discontinued Products
  • With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
  • It saves a lot of time when you can do such a detailed targeting
  • Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI
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LinkedIn
  • We have seen a marked increase in inbound agent calls since we began LinkedIn marketing.
  • LinkedIn marketing is an excellent way to put your content in front of people that are actually going to read it, this has led to a major increase in our content being consumed and acted on.
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ScreenShots