Bizo / LinkedIn Lead Accelerator (Discontinued) vs. Sizmek Ad Suite

In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.

Incentivized

I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.

Incentivized

• It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.

Incentivized

• Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
• Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
• Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
• Simple Creative Hosting - Easy upload and path location details for creative files

Incentivized

• As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.

• Sizmek's trading desk was a total miss when I tested it a few years ago.
• I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.

Incentivized

I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.

They (Bizo) were able to reach actual business prospects as opposed to others that reached more consumer prospects. As a result, our ROI is much better.

For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.

• With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
• It saves a lot of time when you can do such a detailed targeting
• Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI

Incentivized

• Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
• Sizmek has had a postive impact on employee morale due to ease of use

Incentivized