72 Ratings
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Score 7.9 out of 100
Top Rated
43 Ratings
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Score 7.4 out of 100

Likelihood to Recommend

LinkedIn Lead Accelerator (Discontinued)

In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

If you're looking for a display advertising option, then Terminus is one of the major players - for better or worse. They source intent data from a third party (Bombora, I believe) so you have some targeting options available to you beyond company and position within. Advertising costs are in addition to the base contract price for their service so that's something to keep in mind if you're trying to work within a smaller budget. Since this is display advertising, the billing method is CPM (cost per thousand impressions). Their ad network does include the option to do Sponsored Posts with LinkedIn (although you can do that on your own honestly).
Justin Roodman | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

LinkedIn Lead Accelerator (Discontinued)
8.3
Terminus ABM Platform
Data Transfer
LinkedIn Lead Accelerator (Discontinued)
8.8
Terminus ABM Platform
DSP integration
LinkedIn Lead Accelerator (Discontinued)
7.9
Terminus ABM Platform

Ad Campaigns

LinkedIn Lead Accelerator (Discontinued)
8.7
Terminus ABM Platform
Ad campaign creation
LinkedIn Lead Accelerator (Discontinued)
9.0
Terminus ABM Platform
Ad deployment
LinkedIn Lead Accelerator (Discontinued)
8.0
Terminus ABM Platform
Display advertising
LinkedIn Lead Accelerator (Discontinued)
9.0
Terminus ABM Platform
Ad display and retargeting segmentation
LinkedIn Lead Accelerator (Discontinued)
8.2
Terminus ABM Platform
Sequence targeting
LinkedIn Lead Accelerator (Discontinued)
9.1
Terminus ABM Platform

Ad Reporting & Analytics

LinkedIn Lead Accelerator (Discontinued)
7.9
Terminus ABM Platform
Ad dashboards
LinkedIn Lead Accelerator (Discontinued)
7.9
Terminus ABM Platform
Ad performance reports
LinkedIn Lead Accelerator (Discontinued)
7.9
Terminus ABM Platform
Ad conversion tracking
LinkedIn Lead Accelerator (Discontinued)
8.8
Terminus ABM Platform
Ad attribution reporting
LinkedIn Lead Accelerator (Discontinued)
7.9
Terminus ABM Platform
Cross-channel ad management
LinkedIn Lead Accelerator (Discontinued)
7.9
Terminus ABM Platform
Ad forecasting and optimization
LinkedIn Lead Accelerator (Discontinued)
6.9
Terminus ABM Platform

Pros

LinkedIn Lead Accelerator (Discontinued)

  • It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

  • Terminus does a good job of tracking the activity around the ads we put into the marketplace and it helps us learn what works and what doesn't for our audience.
  • The site visit functionality is great. From here I can search for a prospect by name and see what pages they are looking at and the last time they were on there.
  • Getting a spike report for prospects that are enrolled in ABM campaigns each week allows me to set up my week focusing on those prospects that raised their hand.
Anonymous | TrustRadius Reviewer

Cons

LinkedIn Lead Accelerator (Discontinued)

  • As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.
Chris Robison | TrustRadius Reviewer

Terminus ABM Platform

  • Terminus has useful insight but it doesn't translate into actionable intelligence for all users.
  • Terminus could improve through proactive suggestions delivered at the point of consumption, which for most sellers is the CRM. Standalone data in a field is only useful if the user thinks to look for it.
  • Terminus might deliver some of the features above in their UI, but most users don't want to go a separate UI. It should all be in CRMs (for sellers and SDRs).
Anonymous | TrustRadius Reviewer

Likelihood to Renew

LinkedIn Lead Accelerator (Discontinued)

LinkedIn Lead Accelerator (Discontinued) 9.5
Based on 3 answers
I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.
Chris Robison | TrustRadius Reviewer

Terminus ABM Platform

Terminus ABM Platform 7.0
Based on 1 answer
Brightfunnel is a very useful tool but can only be used to the fullest if your data is there. It is hard for organizations with bad data to fully utilize its abilities.
Anonymous | TrustRadius Reviewer

Alternatives Considered

LinkedIn Lead Accelerator (Discontinued)

They (Bizo) were able to reach actual business prospects as opposed to others that reached more consumer prospects. As a result, our ROI is much better.
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

Sendoso and Terminus are alike in that they both work to add "personalization" into Marketing. However, they are not competitors per-say. Sendoso personalizes the physical interactions (direct mail) while Terminus works on the digital landscape. I would say Terminus more competes with SEO or SEM, in which a user of Terminus is experiencing much less wasted dollars than that of SEM or SEO
Anonymous | TrustRadius Reviewer

Return on Investment

LinkedIn Lead Accelerator (Discontinued)

  • With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
  • It saves a lot of time when you can do such a detailed targeting
  • Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

  • Targeted advertising - knowing our ads were being seen by key accounts vs. the broader web
  • Web traffic - large increase in web traffic based on Terminus spend, which again felt great because we knew it was from key accounts
  • Message refinement - thinking about different groups/buckets helped inform our messaging strategy
Will Devlin | TrustRadius Reviewer

Screenshots

Pricing Details

LinkedIn Lead Accelerator (Discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Terminus ABM Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

LinkedIn Lead Accelerator (Discontinued)
8.1
Terminus ABM Platform
7.4

Likelihood to Renew

LinkedIn Lead Accelerator (Discontinued)
9.5
Terminus ABM Platform
7.0

Usability

LinkedIn Lead Accelerator (Discontinued)
8.0
Terminus ABM Platform

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