LinkedIn Marketing Solutions vs. Meta Business Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LinkedIn Marketing Solutions
Score 7.7 out of 10
N/A
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The…N/A
Meta Business Suite
Score 7.6 out of 10
N/A
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.N/A
Pricing
LinkedIn Marketing SolutionsMeta Business Suite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LinkedIn Marketing SolutionsMeta Business Suite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LinkedIn Marketing SolutionsMeta Business Suite
Considered Both Products
LinkedIn Marketing Solutions
Chose LinkedIn Marketing Solutions
There is no cost to create a business account and get access to the Campaign Manager platform, so from a price perspective, this is a competitive advantage for LinkedIn Marketing Solutions compared to other platforms like Bombora or Terminus, which have technology licenses …
Chose LinkedIn Marketing Solutions
LinkedIn ads CPC is typically higher than Facebook ads and can be higher than Google Ads depending on who you are targeting. I've found IT and CEOs to be the most expensive targets on LinkedIn.
Chose LinkedIn Marketing Solutions
LinkedIn Marketing Solutions is the best option for B2B audience. The other platforms are not as beneficial considering that LinkedIn is made specially for business profiles. I would go with LinkedIn if I want to target B2B clients.
Chose LinkedIn Marketing Solutions
LinkedIn offered a different way to market and that was through direct messaging on the platform. Those direct messages result in a push notification and an email (depending on the user's settings), so we knew that was a more creative and attention-getting spend. It made more …
Chose LinkedIn Marketing Solutions
Audience type (professional) - LinkedIn has worked great for SaaS offerings while other social media advertising platforms seem better suited for product offers.

Lead volume - other platforms tend to produce more form submissions
Chose LinkedIn Marketing Solutions
When trying to reach professionals while maintaining a self-serve ad set up process and minimizing costs, LinkedIn can't be beat. We consistently see lower CPMs and CPAs for LI ads compared to going to independent professional sites for native advertising. Also, when driving …
Chose LinkedIn Marketing Solutions
Facebook for Business revolves a lot around building build brand awareness, but we have not had much luck with conversions. LinkedIn Marketing Solutions seems more aligned with our goals of growing our customer lists. Furthermore, Facebook for Business's platform for marketers …
Chose LinkedIn Marketing Solutions
While LinkedIn may have the smallest potential audience & the highest relative costs, the platform tremendous potential for growing your audience, getting leads & building credibility/authority with your target market. However, to effectively do this, the content has to provide …
Chose LinkedIn Marketing Solutions
LinkedIn Marketing Solutions offers more powerful targeting capabilities than other ad platforms in the space. We are able to target by company, job title, job level, company size etc. which you cannot do accurately on competitor ad platforms like Facebook or Google Ads. Some …
Chose LinkedIn Marketing Solutions
LinkedIn is phenomenal in comparison in terms of the data and analytics they provide to you. No other platform tells you the names of the companies of users who clicked on your ads or visited your website, or anything like that. Website analytics provided by LinkedIn are …
Chose LinkedIn Marketing Solutions
I think LinkedIn, though a niche product, is not quite as good as Google or Facebook Ad platforms. LinkedIn feels more like Twitter Ads platform circa 2012, with the lower view count. However, LinkedIn Ads has a great amount of targeting options that are useful when attempting …
Chose LinkedIn Marketing Solutions
I rank Linkedin Marketing Solutions below Facebook for Business, as well as Google AdWords and Analytics. You get a much deeper view of how your ads are performing and your ROI with those platforms as opposed to LinkedIn. I'd probably rank Linkedin right next to Reddit Ads in …
Chose LinkedIn Marketing Solutions
If you want more precision in B2B targeting, then LinkedIn is without question the better alternative. However, as I established before, I've rarely seen LinkedIn campaigns be successful for anything other than brand awareness/thought leadership. And that's almost 100% what …
Chose LinkedIn Marketing Solutions
While both Facebook & Twitter marketing platforms have a much lower CPL, the targeting criteria makes it difficult for B2B companies (as people don't generally put professional information on these platforms). We generated very few leads on these platforms, and do not devote …
Chose LinkedIn Marketing Solutions
LinkedIn doesn't come even remotely close to the pure audience size of Google, or even Yahoo for that matter. But it really doesn't need to, it's a specific product for a specific market and it does an exceedingly good job. Facebook will get your content in front of an almost …
Chose LinkedIn Marketing Solutions
Because this is designed for business to business, it has been a great success.
Chose LinkedIn Marketing Solutions
LinkedIn marketing solutions is great for its narrow targeting options. Being able to target professionals at scale is ideal for certain clients' business needs. The reach of Facebook and Twitter is not matched by LinkedIn and the Google and Bing scale is also larger than …
Chose LinkedIn Marketing Solutions
We are always able to reach our exact targets with LinkedIn when sometimes it is more difficult to reach our core audience in other paid channels.
Chose LinkedIn Marketing Solutions
Facebook Ads, in my opinion, are better suited for a company providing services, such as business to consumer organizations. It was not a good choice for our company as we solicit directly to a business and or company owner. LinkedIn Marketing Solutions allows us to target …
Chose LinkedIn Marketing Solutions
The three main paid social media channels we use are Facebook, Twitter and LinkedIn. We use all three for lead generation and brand awareness campaigns. LinkedIn has a more B2B audience that we're after than Facebook and Twitter. On LinkedIn, users are looking for connection …
Meta Business Suite
Chose Meta Business Suite
Depending on your target audience Facebook advertising is a powerhouse, especially when advertising direct to consumers. Each platform has its advantages, but I have always found the most success between Google Ads and Facebook for business. Bing Ads often doesn't have a …
Chose Meta Business Suite
Twitter Ads for Business has better Customer Support and resources to some extent, and requires much less spend than FB for Business; but the return isn't always as effective. LinkedIn ads aren't nearly as costly as FB for Business, but the target audiences are very niche for …
Chose Meta Business Suite
  • Ideally, the Facebook for Business platform will be used simultaneously with the platforms mentioned above to ensure a cohesive & complete digital marketing presence over time. The Facebook platform does not compare to Google or Bing in the sense that Technical Support is …
Chose Meta Business Suite
Facebook for Business provides some of the most cost-effective returns of any ad platform we use, at very high volumes. Its user database, ad formats and targeting options are unrivaled. However, the platform itself can be glitchy, and lately has been mired in social and …
Chose Meta Business Suite
Depending on the goals of a campaign Facebook for Business can be the best channel or the worst. It's not overly expensive and sizable reach is achievable. The scale in which you can target a large (or small) audience is easy and only Google is comparable. The quality of the …
Chose Meta Business Suite
I wouldn't say I chose to use Facebook for Business, I'd say Facebook forced me to use it. When you have a growing business or multiple pages or start running ads, you are pretty much forced into using Facebook for Business whether you want to or not. And not a lot of outside …
Chose Meta Business Suite
LinkedIn and Facebook, even though are both social media companies, have slightly different audiences. LinkedIn is more professional, and is more suited for clients that are more working in terms of B2B or looking to target those who work in specific industries. We use this …
Chose Meta Business Suite
We use LinkedIn as well and though it is fantastic it's a little harder to use and only gears toward people who have businesses. Our products are for everyone so Facebook is a great way communicate with a wider group of people. Facebook is also easier to use when boosting and …
Chose Meta Business Suite
Our company is on all the main social media channels (LinkedIn, Twitter and Facebook). In terms of audience reach, Facebook has the biggest audience. If you're a Business to Consumer company, Facebook is the place to be. If you're a Business to Business company with a limited …
Top Pros
Top Cons
Features
LinkedIn Marketing SolutionsMeta Business Suite
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
LinkedIn Marketing Solutions
-
Ratings
Meta Business Suite
2.0
1 Ratings
117% below category average
Sentiment analysis00 Ratings2.01 Ratings
Broad channel coverage00 Ratings2.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
LinkedIn Marketing Solutions
-
Ratings
Meta Business Suite
3.0
1 Ratings
90% below category average
Content planning and scheduling00 Ratings1.01 Ratings
Audience targeting00 Ratings5.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
LinkedIn Marketing Solutions
-
Ratings
Meta Business Suite
2.0
1 Ratings
121% below category average
Customer interaction histories00 Ratings2.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
LinkedIn Marketing Solutions
-
Ratings
Meta Business Suite
2.0
1 Ratings
117% below category average
Lead generation00 Ratings2.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
LinkedIn Marketing Solutions
-
Ratings
Meta Business Suite
4.5
1 Ratings
54% below category average
Campaign success analytics00 Ratings6.01 Ratings
Real-time tracking00 Ratings3.01 Ratings
Best Alternatives
LinkedIn Marketing SolutionsMeta Business Suite
Small Businesses
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Sprinklr Marketing
Sprinklr Marketing
Score 7.2 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LinkedIn Marketing SolutionsMeta Business Suite
Likelihood to Recommend
8.1
(46 ratings)
2.8
(93 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(6 ratings)
Usability
8.5
(8 ratings)
10.0
(3 ratings)
Support Rating
8.6
(6 ratings)
10.0
(4 ratings)
Implementation Rating
-
(0 ratings)
10.0
(4 ratings)
User Testimonials
LinkedIn Marketing SolutionsMeta Business Suite
Likelihood to Recommend
LinkedIn
Although it offered great features, we didn't really see a lot of traffic or results from the ads we placed. Working in hospitality, we had to strategically time and place our ads around holiday seasons and it can be difficult to predict a marketing campaign. Depending on your market, LinkedIn may not be the best avenue to advertise with.
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Meta Platforms Inc
Meta for Business has made a lot of improvements, but a lot of work still needs to be done as far as troubleshooting. I've had ad issues for months. It's probably getting close to a year. Every time I've submitted troubleshooting tickets, they're either slow to respond or don't respond at all. More than five times I've asked for help with getting the ad issues resolved. This included an online meeting (quite a first), emailing them, and even chatting with them. I went as far as multiple submissions of the materials they requested; I'm still at square one.
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Pros
LinkedIn
  • Targeting - they have done a great job of allowing you speak to ideal audiences
  • Support - dedicated customer service and account advising is always accessible and very responsive
  • Curation of professional audiences - one of the biggest advantages to the platform is that its users are for the most part are professional
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Meta Platforms Inc
  • Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
  • They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
  • Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
  • Gives you placements and different ad types so you can get the most out of it.
  • Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
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Cons
LinkedIn
  • The Campaign Manager is not good. It seems like the Campaign Manager (where you create and manage your self-serve ad campaigns) is buggy and doesn't have a good flow. Contrast with FB Ad Manager of the Google Adwords/Ads interface, which has a much more simple process to create and edits campaigns, ad groups, ads, keywords, audiences, budgets, etc. LinkedIn Campaign Manager seems to actively work against you trying to make changes to your campaigns.
  • LinkedIn Campaign Manager offers three options: sponsored content, InMail, and text ads. LinkedIn used to offer other ad services that you couldn't access unless you had a "managed ad account" run by LinkedIn Staff with a dedicated monthly ad spend. It seems most of those "hidden" features have disappeared, though you still have to contract with LinkedIn to offer dynamic ads. It would be better if LinkedIn empowered marketers to create the ads they want. (Perhaps with a dedicated acct. manager like how Google Ads works.)
  • This is silly, but it isn't easy to navigate to Campaign Manager. I have a bookmark for Campaign Manager because if you want to click there through LinkedIn, it takes 2 or 3 different screens to get to Campaign Manager. In my opinion, when you click the "Work" dropdown from the LinkedIn header (by your profile picture) you should have a link to Campaign Manager.
  • LinkedIn, in recent months, has made substantial changes to the Ads platform and Campaign Manager. Though these changes work to address some of the above issues, LinkedIn still has quite a ways to go before their platform is on par with their competition.
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Meta Platforms Inc
  • The amount of text allowed on images can be frustrating since it will include ALL text in the image regardless if it is part of the copy or on something random in the background of the image
  • Labeling ads and ad groups can be frustrating as we often had them default to generic titles which we would have to go back and edit. A mandatory field would be helpful, however, that might not be popular opinion as that much detail is really just a personal preference.
  • The constant emails from their sales team to "help you improve" your results are a little much.
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Likelihood to Renew
LinkedIn
No answers on this topic
Meta Platforms Inc
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
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Usability
LinkedIn
in terms of promoted content reporting and usability, the platform is not as flexible or easy to use compared to more established social platforms like Facebook. However, it does offer plug-ins to Google Data Studio which makes pulling and manipulating data easier. My main usability gripe comes when looking at organic performance of a company page. There isn't an easy way to export organic performance data.
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Meta Platforms Inc
I gave it this rating because it is so easy to learn to use and you are able to grow a following quickly by knowing when to post and who to post to or how to get in front of those prospects easily, and using those prospects to reach even further without any additional processes on your end through the sharing from your engaged readers.
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Support Rating
LinkedIn
So, everything what I just said previously adds up to the value of LinkedIn Marketing Solutions. Definitely recommending it to a friend. It has its things to improve but its nothing major or nothing to worry about. So I give a 9 because it still has that, some user interface glitches that can be improved but do not damage the experience that you have with it.
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Meta Platforms Inc
I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.
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Implementation Rating
LinkedIn
No answers on this topic
Meta Platforms Inc
If you don't want to display your feed to your boss before going over scheduled posts for the week, use the Business site and it will be less awkward instantly. Having someone lean over your shoulder is always a bit awkward, you think about how you smell, maybe consider offering them gum because they have bad breath
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Alternatives Considered
LinkedIn
If you want more precision in B2B targeting, then LinkedIn is without question the better alternative. However, as I established before, I've rarely seen LinkedIn campaigns be successful for anything other than brand awareness/thought leadership. And that's almost 100% what Twitter is for. Twitter campaigns almost always have a cheaper CPC AND CPM than LinkedIn and accomplish the same thing, so I would say go with Twitter. At times LinkedIn campaigns are just so you can tell someone at a higher level that you did precise targeting to the exact audience they wanted and check that box, because it's easier for them to understand how you'd do well on LinkedIn, and more difficult to tell that story on Twitter. But I honestly prefer Twitter and its platform for B2B awareness campaigns. Heretic, I know, but it's how I feel after several years of experience with both. Facebook is bottom of the barrel for B2B in my mind, so I'm not really going to discuss it. I would take LinkedIn over Facebook for many reasons, but Facebook is an option too, but more for SMB and just covering all bases, not as a primary choice for B2B marketing.
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Meta Platforms Inc
Facebook stacks up against them in terms of its service. I choose Facebook for Business since I use it for business for almost more than a year now and I need to say this it is the most best possible business tool definitely a must-have for all the businesses type.
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Return on Investment
LinkedIn
  • We have seen a marked increase in inbound agent calls since we began LinkedIn marketing.
  • LinkedIn marketing is an excellent way to put your content in front of people that are actually going to read it, this has led to a major increase in our content being consumed and acted on.
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Meta Platforms Inc
  • I haven't had much ROI from using Facebook for Business, and unfortunately, other local businesses I know haven't felt that they got much ROI on their paid ads either.
  • The good point of Facebook for Business is that I can still look into who is interested in my products and build around my audience that way.
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ScreenShots