Demandbase Sales Intelligence vs. LinkedIn Sales Navigator

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demandbase Sales Intelligence
Score 8.3 out of 10
N/A
Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.N/A
LinkedIn Sales Navigator
Score 8.5 out of 10
N/A
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
$79.99
per month
Pricing
Demandbase Sales IntelligenceLinkedIn Sales Navigator
Editions & Modules
No answers on this topic
Professional
$79.99
per month
Team
$134.99
per license
Enterprise
Contact sales team
Offerings
Pricing Offerings
Demandbase Sales IntelligenceLinkedIn Sales Navigator
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Demandbase Sales IntelligenceLinkedIn Sales Navigator
Considered Both Products
Demandbase Sales Intelligence
Chose Demandbase Sales Intelligence
In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like …
Chose Demandbase Sales Intelligence
I prefer LinkedIn Sales Navigator as it has a much more user-friendly UI, although it struggles to compete with InsideView. The list focused features are helpful in remaining organized.
Chose Demandbase Sales Intelligence
They're pretty similar.
Chose Demandbase Sales Intelligence
InsideView is the first place anyone should go if they're looking for company information and ATL buyer personas. There is also a tab that provides cold call questions that are very useful and relevant to the prospect's industry.
Chose Demandbase Sales Intelligence
The integration with Salesforce is useful because you have all-in-one easy-to-use platform. Also it is really helpful when it comes to giving you options on how to email leads and it goes beyond being a simple tool, gives more value to the organization.
Chose Demandbase Sales Intelligence
I personally like the layout and search functions better than the competitors I've used before. I like that I don't have to completely leave the screen I'm on and click around too much to look up contact information. I also feel like there has been more data available to me …
Chose Demandbase Sales Intelligence
Way cheaper than sales navigator and I think works just as good if not better for finding more names quicker. Better at finding out the size of the company also.
Chose Demandbase Sales Intelligence
ZoomInfo specifically comes to mind as it has more accurate contacts. I like using both in conjunction with respect to my day to day activities, but I trust the names of contacts/leads within the org better on ZoomInfo. InsideView could learn a lot from their competitors, …
Chose Demandbase Sales Intelligence
InsideView is more comprehensive than LinkedIn, especially where people don't have profiles. Where it is better: provides email and/or more contact info, and the relationship to others within the company. LinkedIn, of course, has self-reported data, so I use InsideView with …
Chose Demandbase Sales Intelligence
Though other products have served as great tools, I find InsideView to be a little more user-friendly. In addition, the immediate availability of support from their staff is always greatly appreciated.
Chose Demandbase Sales Intelligence
We actually use both but for different functions. I was not involved with the decision to purchase InsideView but I am happy my company decided to. I have used InsideView with previous companies as well and have always appreciated the insights and the alerts. It allows me to …
Chose Demandbase Sales Intelligence
Insideview is more of a company research tool which gives more granular information on the contacts and their capacity within a company. In addition, it connects to social platforms to give real time information on the company/industry. Sales navigator, while valuable, is more …
Chose Demandbase Sales Intelligence
During our initial process of reviewing softwares similar to InsideView, we found DiscoverOrg to be very insightful and fairly accurate. You have the ability to upload contacts and leads directly to SFDC in a very short amount of time. I like DiscoverOrg's ability to save …
Chose Demandbase Sales Intelligence
I use multiple tools to perform my job duties and when one tool does not have what another does then I switch between the two. What I have said about InsideView and what it doesn't have is what the other tools that I use do have so I just go back and forth between the two.
Chose Demandbase Sales Intelligence
Hoover's data was old and it was way too expensive.
LinkedIn Sales Navigator
Chose LinkedIn Sales Navigator
LinkedIn has a social selling presence that is hard to achieve with the others. It also helps build rapport for future opportunities.
Chose LinkedIn Sales Navigator
It wouldn't be my top choice, but it's definitely a useful resource for lead generation. It is one of the most accurate in regards to current employees.
Chose LinkedIn Sales Navigator
Linkedin's simplicity and overall depth of data is the most productive sales prospecting tool in my mind. The way I leveraged InsideView (granted, 6 years ago) has similarities to how I've used Sales Navigator over the past 6 years.
Chose LinkedIn Sales Navigator
Much better data quality, because it is reported by people themselves. However, data exporting capabilities are almost non-existent in Sales Navigator, compared to Inside View.
Chose LinkedIn Sales Navigator
Linkedin Sales Navigator has allowed me to access company contact information and analytical data. This has led to more personal connections and leads generated. InsideView is great for industry information and org chart hierarchy, but I found the data to be inaccurate in some …
Chose LinkedIn Sales Navigator
Linkedin Sales Navigator is a great prospecting tool, although I use it concurrently with the other products. This is because LinkedIn Sales Navigator does not provide actual contact information like email or phone numbers. When prospecting, I like to make my outreach more …
Top Pros
Top Cons
Features
Demandbase Sales IntelligenceLinkedIn Sales Navigator
Prospecting
Comparison of Prospecting features of Product A and Product B
Demandbase Sales Intelligence
8.2
92 Ratings
8% above category average
LinkedIn Sales Navigator
8.1
174 Ratings
7% above category average
Advanced search8.289 Ratings8.3174 Ratings
Identification of new leads7.386 Ratings8.2172 Ratings
List quality8.588 Ratings8.2168 Ratings
List upload/download8.382 Ratings7.7114 Ratings
Ideal customer targeting8.282 Ratings8.1167 Ratings
Load time/data access8.688 Ratings7.8154 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Demandbase Sales Intelligence
8.7
92 Ratings
14% above category average
LinkedIn Sales Navigator
8.0
172 Ratings
6% above category average
Contact information8.090 Ratings7.7151 Ratings
Company information9.292 Ratings8.0172 Ratings
Industry information8.989 Ratings8.2167 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Demandbase Sales Intelligence
8.2
91 Ratings
10% above category average
LinkedIn Sales Navigator
7.9
169 Ratings
7% above category average
Lead qualification process8.668 Ratings7.9128 Ratings
Smart lists and recommendations8.070 Ratings8.3151 Ratings
Salesforce integration8.162 Ratings7.2124 Ratings
Company/business profiles8.890 Ratings8.3165 Ratings
Alerts and reminders9.071 Ratings7.8147 Ratings
Data hygiene8.279 Ratings7.8147 Ratings
Automatic data refresh7.071 Ratings7.7127 Ratings
Tags7.855 Ratings8.2122 Ratings
Filters and segmentation8.074 Ratings8.1156 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Demandbase Sales Intelligence
9.4
32 Ratings
22% above category average
LinkedIn Sales Navigator
7.7
73 Ratings
2% above category average
Sales email templates9.028 Ratings7.666 Ratings
Append emails to records9.931 Ratings7.863 Ratings
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Demandbase Sales IntelligenceLinkedIn Sales Navigator
Small Businesses
Lead411
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Score 9.1 out of 10
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Score 9.1 out of 10
Medium-sized Companies
Lead411
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Score 9.1 out of 10
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Score 9.1 out of 10
Enterprises
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Score 8.6 out of 10
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Score 8.6 out of 10
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User Ratings
Demandbase Sales IntelligenceLinkedIn Sales Navigator
Likelihood to Recommend
9.0
(126 ratings)
8.2
(175 ratings)
Likelihood to Renew
8.0
(17 ratings)
8.0
(3 ratings)
Usability
7.8
(44 ratings)
7.5
(5 ratings)
Availability
7.0
(2 ratings)
-
(0 ratings)
Performance
7.3
(2 ratings)
-
(0 ratings)
Support Rating
7.9
(40 ratings)
9.0
(3 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.0
(7 ratings)
8.0
(2 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Demandbase Sales IntelligenceLinkedIn Sales Navigator
Likelihood to Recommend
Demandbase
While InsideView seems more comprehensive than LinkedIn SalesNavigator, when you're looking to identify and save contacts with a particular area of responsibility (IT, for instance), Navigator provides results and means to track them more quickly and easily. Having to "unselect" every other job area category when initially landing on a company overview page in InsideView is tedious and time-consuming.
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LinkedIn
Flexible Saved Searches: I love how we can save a very complex search created for future use so that we don't have to repeat it again and again. The cherry on the top is that you can even share this saved search with your other colleagues having the LinkedIn Sales Navigator license. Access to Decision Makers: With a single click, I can filter out decision-makers in any company. This is again a time saver in many ways. Alerts and Reminders: which can be set custom-based covering specific use cases. For example - if prospect A changes companies today, I can get an alert for it on my email (the only drawback being I need to manually save this prospect in a list first).
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Pros
Demandbase
  • 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
  • Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
  • The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
  • 'Challenges' and 'Trends' - information to engage prospects during conversations.
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LinkedIn
  • Lists - Very intuitive, simple, way to create and track prospects for campaign purposes
  • InMails - The ability to send direct messages to prospects via InMails can be a differentiator for some reps
  • News Feed - Stay up to date on organizations you are targeting to send relevant messages that resonate
Read full review
Cons
Demandbase
  • As a system administrator, I wish I had access to real time reports regarding usage. Often times, senior leadership wants to know how their teams are using the information and who is using the software to its fullest. It's a pain to have to email InsideView and ask for a report.
  • We are a global organization and there is not a lot of information regarding companies outside the US. I know they are working on this, but my global field reps are anxiously waiting to use the software too.
  • I wish InsideView put out more "tips and tricks" documents. There does not seem to be a large repository of training documents. I am always looking to learn more, as are my reps.
Read full review
LinkedIn
  • LinkedIn Sales Navigator is very powerful, but not super well documented.
  • The tool does not allow for the export of list names, which is disappointing for a tool at this price.
  • LinkedIn's search is loosey goosey, you'll find that it includes names that just barely fit the criteria.
Read full review
Likelihood to Renew
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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LinkedIn
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
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Usability
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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LinkedIn
It lets you pull people with specific titles in specific areas and with the criteria you choose--job changes, mutual connections based on schools, roles, and companies, etc. It is easy to upload these lists into other software or download and save them to a drive.
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Reliability and Availability
Demandbase
Seems to always work.
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LinkedIn
No answers on this topic
Performance
Demandbase
It's pretty fast.
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LinkedIn
No answers on this topic
Support Rating
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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LinkedIn
The tool speaks for itself, but the support is definitely a significant portion of why we use the tool. The company cares about their customer's success and it shows. We do not have to wait for long periods of time for the support team to respond; they do so in a timely manner, and virtually always with relevant insights and solutions.
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In-Person Training
Demandbase
She was fine, but we only had one session
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LinkedIn
No answers on this topic
Online Training
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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LinkedIn
No answers on this topic
Implementation Rating
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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LinkedIn
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
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Alternatives Considered
Demandbase
In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.
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LinkedIn
linkedin has way better data cleanup and relevant contact information. It provides a great insight into how to target personally your prospects, and gives great engagement highlights. ZoomInfo is sometimes outdated, the prospect has moved companies or is no longer employed there-- alot of filtering through the weeds can be hard if you are trying to hit high metrics and make your time valuable
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Return on Investment
Demandbase
  • Makes researching much easier so saved time prospecting.
  • Cleaner information than other relative sites so not using bad information.
  • Hard to put a number on saved time and then its dollar value in benefit, but it has definitely furthered my goals.
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LinkedIn
  • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
  • Allowed me to better identify the key stakeholders at companies I was targeting
  • Kept me up to date on what was happening with my prospects and their companies.
Read full review
ScreenShots