LinkedIn Sales Navigator vs. Zemanta

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LinkedIn Sales Navigator
Score 8.5 out of 10
N/A
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
$79.99
per month
Zemanta
Score 0.0 out of 10
N/A
Zemanta, an Outbrain company (acquired 2017) is a demand side content marketing platform (DSP), featuring the ability to allow marketers to programmatically buy native content ads, with targeting features as well. If desired, Zemanta can be bundled with service. Also, Zemanta can be installed as a browser extension or plugin for bloggers using WordPress, Blogger, and TypePad.N/A
Pricing
LinkedIn Sales NavigatorZemanta
Editions & Modules
Professional
$79.99
per month
Team
$134.99
per license
Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
LinkedIn Sales NavigatorZemanta
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LinkedIn Sales NavigatorZemanta
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
LinkedIn Sales NavigatorZemanta
Prospecting
Comparison of Prospecting features of Product A and Product B
LinkedIn Sales Navigator
8.1
174 Ratings
7% above category average
Zemanta
-
Ratings
Advanced search8.3174 Ratings00 Ratings
Identification of new leads8.2172 Ratings00 Ratings
List quality8.2168 Ratings00 Ratings
List upload/download7.7114 Ratings00 Ratings
Ideal customer targeting8.1167 Ratings00 Ratings
Load time/data access7.8154 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
LinkedIn Sales Navigator
8.0
172 Ratings
6% above category average
Zemanta
-
Ratings
Contact information7.7151 Ratings00 Ratings
Company information8.0172 Ratings00 Ratings
Industry information8.2167 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
LinkedIn Sales Navigator
7.9
169 Ratings
7% above category average
Zemanta
-
Ratings
Lead qualification process7.9128 Ratings00 Ratings
Smart lists and recommendations8.3151 Ratings00 Ratings
Salesforce integration7.2124 Ratings00 Ratings
Company/business profiles8.3165 Ratings00 Ratings
Alerts and reminders7.8147 Ratings00 Ratings
Data hygiene7.8147 Ratings00 Ratings
Automatic data refresh7.7127 Ratings00 Ratings
Tags8.2122 Ratings00 Ratings
Filters and segmentation8.1156 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
LinkedIn Sales Navigator
7.7
73 Ratings
2% above category average
Zemanta
-
Ratings
Sales email templates7.666 Ratings00 Ratings
Append emails to records7.863 Ratings00 Ratings
Best Alternatives
LinkedIn Sales NavigatorZemanta
Small Businesses
Lead411
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Score 9.1 out of 10
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Score 7.9 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.9 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
AdSense
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Score 8.6 out of 10
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User Ratings
LinkedIn Sales NavigatorZemanta
Likelihood to Recommend
8.2
(175 ratings)
-
(0 ratings)
Likelihood to Renew
8.0
(3 ratings)
-
(0 ratings)
Usability
7.5
(5 ratings)
-
(0 ratings)
Support Rating
9.0
(3 ratings)
-
(0 ratings)
Implementation Rating
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
LinkedIn Sales NavigatorZemanta
Likelihood to Recommend
LinkedIn
Flexible Saved Searches: I love how we can save a very complex search created for future use so that we don't have to repeat it again and again. The cherry on the top is that you can even share this saved search with your other colleagues having the LinkedIn Sales Navigator license. Access to Decision Makers: With a single click, I can filter out decision-makers in any company. This is again a time saver in many ways. Alerts and Reminders: which can be set custom-based covering specific use cases. For example - if prospect A changes companies today, I can get an alert for it on my email (the only drawback being I need to manually save this prospect in a list first).
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Outbrain
No answers on this topic
Pros
LinkedIn
  • Lists - Very intuitive, simple, way to create and track prospects for campaign purposes
  • InMails - The ability to send direct messages to prospects via InMails can be a differentiator for some reps
  • News Feed - Stay up to date on organizations you are targeting to send relevant messages that resonate
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Outbrain
No answers on this topic
Cons
LinkedIn
  • LinkedIn Sales Navigator is very powerful, but not super well documented.
  • The tool does not allow for the export of list names, which is disappointing for a tool at this price.
  • LinkedIn's search is loosey goosey, you'll find that it includes names that just barely fit the criteria.
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Outbrain
No answers on this topic
Likelihood to Renew
LinkedIn
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
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Outbrain
No answers on this topic
Usability
LinkedIn
It lets you pull people with specific titles in specific areas and with the criteria you choose--job changes, mutual connections based on schools, roles, and companies, etc. It is easy to upload these lists into other software or download and save them to a drive.
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Outbrain
No answers on this topic
Support Rating
LinkedIn
The tool speaks for itself, but the support is definitely a significant portion of why we use the tool. The company cares about their customer's success and it shows. We do not have to wait for long periods of time for the support team to respond; they do so in a timely manner, and virtually always with relevant insights and solutions.
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Outbrain
No answers on this topic
Implementation Rating
LinkedIn
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
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Outbrain
No answers on this topic
Alternatives Considered
LinkedIn
linkedin has way better data cleanup and relevant contact information. It provides a great insight into how to target personally your prospects, and gives great engagement highlights. ZoomInfo is sometimes outdated, the prospect has moved companies or is no longer employed there-- alot of filtering through the weeds can be hard if you are trying to hit high metrics and make your time valuable
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Outbrain
No answers on this topic
Return on Investment
LinkedIn
  • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
  • Allowed me to better identify the key stakeholders at companies I was targeting
  • Kept me up to date on what was happening with my prospects and their companies.
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Outbrain
No answers on this topic
ScreenShots