Listrak vs. Mindmatrix Bridge

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Listrak
Score 8.8 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Mindmatrix Bridge
Score 6.0 out of 10
Enterprise companies (1,001+ employees)
Mindmatrix is a marketing automation platform encompassing asset management, marketing automation, sales enablement and channel marketing automation functionality.
$499
per month
Pricing
ListrakMindmatrix Bridge
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ListrakMindmatrix Bridge
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—No Cost POC environment which provides the ability to validate key business requirements prior to making a buying decision. Pay for what's consume with Mindmatrix's "Active Pricing" model All Mindmatrix products include unlimited marketing and sales support with the Bridge channel partner marketing software.
More Pricing Information
Community Pulse
ListrakMindmatrix Bridge
Top Pros
Top Cons
Features
ListrakMindmatrix Bridge
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Listrak
-
Ratings
Mindmatrix Bridge
5.0
1 Ratings
14% below category average
Dashboards00 Ratings5.51 Ratings
Standard reports00 Ratings4.51 Ratings
Best Alternatives
ListrakMindmatrix Bridge
Small Businesses
Mautic
Mautic
Score 9.0 out of 10

No answers on this topic

Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Salesforce Experience Cloud
Salesforce Experience Cloud
Score 8.4 out of 10
Enterprises
Iterable
Iterable
Score 8.6 out of 10
Salesforce Experience Cloud
Salesforce Experience Cloud
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ListrakMindmatrix Bridge
Likelihood to Recommend
7.1
(10 ratings)
1.8
(1 ratings)
Likelihood to Renew
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
ListrakMindmatrix Bridge
Likelihood to Recommend
Listrak
It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
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Mindmatrix
I would only recommend Mindmatrix as a short term solution for companies that want to take advantage of the ready made drip campaigns for their vertical.
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Pros
Listrak
  • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
  • Importing and exporting lists is very self explanatory and easy to manage.
  • The main dash has a great overview of your most recent messages and metrics.
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Mindmatrix
  • Drip campaigns ready to go for several Industries
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Cons
Listrak
  • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
  • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
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Mindmatrix
  • Navigation is confusing, not intuitive.
  • Creating and changing users must be done by a ticketing request.
  • Horrific support, all email and overseas, rarely talk to anyone.
  • There are issues in practically every area. There are inconsistencies with sharing of contacts, sharing of client and CRM data. For example, only the owner of the campaign can see reports on that particular campaign. There are sharing inconsistencies throughout the entire program that just do not make sense.
  • There is also an unusually high amount of undelivered mail, and a very high SPAM occurrence. Much higher than our backup, MailChimp for example.
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Likelihood to Renew
Listrak
No answers on this topic
Mindmatrix
There are a lot of bugs and poor design in this product.
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Alternatives Considered
Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
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Mindmatrix
I selected Mindmatrix solely based on the content they had available for our vertical.
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Return on Investment
Listrak
  • Increasing our awareness of effective marketing email campaigns
  • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
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Mindmatrix
  • Drip campaigns can be started right away because there are prebuilt templates for our vertical.
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ScreenShots

Mindmatrix Bridge Screenshots

Screenshot of Partner Relationship ManagementScreenshot of Partner marketingScreenshot of Partner PortalScreenshot of Partner Locator