What users are saying about
17 Ratings
4 Ratings
17 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.1 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.7 out of 100

Likelihood to Recommend

Listrak

It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends.If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
Steffany Winkelmann | TrustRadius Reviewer

Redpoint CDP

Redpoint is great in complex data environments, especially consumer based businesses.
Larry Goldman | TrustRadius Reviewer

Pros

Listrak

  • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
  • Importing and exporting lists is very self explanatory and easy to manage.
  • The main dash has a great overview of your most recent messages and metrics.
Anonymous | TrustRadius Reviewer

Redpoint CDP

  • Ingestion of real-time and batch data
  • Data quality cleansing and correction
  • Customer matching
Larry Goldman | TrustRadius Reviewer

Cons

Listrak

  • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
  • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
Taylor Patton | TrustRadius Reviewer

Redpoint CDP

  • Continue to develop more connections to other customer facing cloud based applications
Larry Goldman | TrustRadius Reviewer

Support Rating

Listrak

No score
No answers yet
No answers on this topic

Redpoint CDP

Redpoint CDP 9.0
Based on 1 answer
Extremely helpful and deep technical expertise in their support group.
Larry Goldman | TrustRadius Reviewer

Alternatives Considered

Listrak

The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
shari hoenig | TrustRadius Reviewer

Redpoint CDP

Redpoint provides more power and flexibility to create a consolidated customer database than Informatica.
Larry Goldman | TrustRadius Reviewer

Return on Investment

Listrak

  • Increasing our awareness of effective marketing email campaigns
  • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
Anonymous | TrustRadius Reviewer

Redpoint CDP

  • Redpoint streamlines data consolidation and provides overall customer journey orchestration.
Larry Goldman | TrustRadius Reviewer

Pricing Details

Listrak

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Redpoint CDP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Add comparison