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Top Rated
110 Ratings

Litmus

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Top Rated
110 Ratings
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Score 8.4 out of 100
Top Rated
605 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Litmus

After using some other email testing services, I've found Litmus to be the most robust tool with the most features. Beyond providing a good product, they provide excellent support, maintain an involved community of email marketing professionals, and provide industry-leading information in their blog and free webinars. Litmus is best suited for organizations needing to efficiently turn custom coded email campaigns or companies that have many different email templates. If your organization is only sending a monthly newsletter and your template is well tested, Litmus may be overkill for your needs.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Litmus
5.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
WYSIWYG email editor
Litmus
5.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Dynamic content
Litmus
5.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Ability to test dynamic content
Litmus
6.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Landing pages
Litmus
5.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
A/B testing
Litmus
4.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Mobile optimization
Litmus
8.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Email deliverability reporting
Litmus
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
List management
Litmus
2.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Triggered drip sequences
Litmus
1.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Reporting & Analytics

Litmus
7.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Dashboards
Litmus
7.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Standard reports
Litmus
7.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Custom reports
Litmus
5.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2

Lead Management

Litmus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Lead nurturing
Litmus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Lead scoring and grading
Litmus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Data quality management
Litmus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Automated sales alerts and tasks
Litmus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Campaign Management

Litmus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Calendaring
Litmus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Event/webinar marketing
Litmus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Social Media Marketing

Litmus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Social sharing and campaigns
Litmus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Social profile integration
Litmus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5

Platform & Infrastructure

Litmus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
API
Litmus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Role-based workflow & approvals
Litmus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Customizability
Litmus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Integration with Salesforce.com
Litmus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Integration with Microsoft Dynamics CRM
Litmus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Integration with SugarCRM
Litmus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Pros

Litmus

  • Inbox renders are the prime reason I use Litmus, I am confident they represent reality.
  • Litmus helps legitimize the struggles of every email developer.
  • Litmus makes it very easy to share results, whether they are inbox renders or email analytics, with my entire team.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Cons

Litmus

  • I very much like using Litmus Builder, however, I have recently had issues with it taking a very long time to load from Checklist to Builder, and also very long wait times for giving links to share with other developers.
  • I'd like to see more up-to-date devices offered for Android and Gmail for Android - such as the more recent Galaxy versions offered by Samsung.
  • It would be great to see an actual support ticket when submitting to litmus in order to more easily communicate any issues that may have developed since submitting that ticket.
Samantha Brady | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Likelihood to Renew

Litmus

Litmus 7.7
Based on 2 answers
I will always like to continue using Litmus because of the features it offers. Always very easy to use and excellent results in terms of testing emails
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Litmus

Litmus 8.8
Based on 4 answers
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Yosa Addiss | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

Litmus

Litmus 8.2
Based on 1 answer
I rarely encounter any issues like that.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No answer on this topic is available.

Support Rating

Litmus

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

In-Person Training

Litmus

Litmus 8.2
Based on 1 answer
It was very informative one on one session for me. I was able to use Litmus without any issues.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
No answer on this topic is available.

Online Training

Litmus

Litmus 7.3
Based on 1 answer
It has all the required information.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Implementation Rating

Litmus

Litmus 8.2
Based on 2 answers
Atleat one members in every team should have access to it and should be able to integrate it when required.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Litmus

The only other email rendering services I have tried is the Email on Acid integration built into Sailthru. It was a stripped-down version of the EoA platform and was difficult to navigate. At that point, I had used Litmus for nearly three years and did not have much trust in the EoA integration when I saw some rendering disparities.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Scalability

Litmus

Litmus 7.3
Based on 1 answer
No answer on this topic is available.

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 109 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Return on Investment

Litmus

  • The price is absolutely worth the investment. We have seen increased engagement with emails (e.g., the heat map 'lights up' in more areas, a lower unsubscribe rate, and users scrolling further down the email) and the back-and-forth between me (the creator), and my testing team has been minimized because I can catch issues before sending out the email to be tested. It significantly reduces the time it takes to create, test, and schedule an email.
  • While the webinars are free, they cost time. And they're almost always worth it, even if they're just on in the background. The State of Email content they generate - and offer FOR FREE (it's a LOT of data they're giving you for free) - is an amazing side bonus. They offer a ton of email productivity tips and really helpful content. And again, for free!
  • Although I haven't really mentioned this in previous sections, the Builder tool is sometimes really useful to code in also. I generally preferred Sublime Text , but lately I've been using the Builder tool instead, as it allows you to see your code changes in real time (vs loading up previews each time). Then you can save it and preview across all devices. It's a huge time saver in that sense as well.
Steffany Winkelmann | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Screenshots

Pricing Details

Litmus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Litmus
8.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Likelihood to Renew

Litmus
7.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3

Usability

Litmus
8.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.7

Reliability and Availability

Litmus
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Litmus
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Litmus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Litmus
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Litmus
7.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Litmus
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Litmus
7.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

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