Litmus vs. Pabbly Plus

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Litmus
Score 9.0 out of 10
N/A
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
$99
per month
Pabbly Plus
Score 8.0 out of 10
N/A
Pabbly is an software solution for online forms, subscription billing and email marketing solution, from Magnet Brains in Bhopal. Pabbly Plus is an all-in-one package that combines Pabbly's individual capabilities into a single product.
$49
per month
Pricing
LitmusPabbly Plus
Editions & Modules
No answers on this topic
Standard
$49
per month
Pro
$99
per month
Ultimate
$199
per month
Ultimate Plus
$399
per month
Offerings
Pricing Offerings
LitmusPabbly Plus
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLitmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
More Pricing Information
Features
LitmusPabbly Plus
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Litmus
5.2
297 Ratings
44% below category average
Pabbly Plus
8.0
1 Ratings
2% below category average
WYSIWYG email editor6.119 Ratings8.01 Ratings
Dynamic content8.011 Ratings9.01 Ratings
Ability to test dynamic content8.6188 Ratings9.01 Ratings
Landing pages2.63 Ratings00 Ratings
A/B testing1.84 Ratings00 Ratings
Mobile optimization9.2289 Ratings00 Ratings
Email deliverability reporting7.7208 Ratings7.01 Ratings
List management1.82 Ratings7.01 Ratings
Triggered drip sequences1.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Litmus
6.8
191 Ratings
14% below category average
Pabbly Plus
7.0
1 Ratings
11% below category average
Dashboards5.610 Ratings7.01 Ratings
Standard reports8.1190 Ratings7.01 Ratings
Custom reports6.7131 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Litmus
8.3
286 Ratings
2% below category average
Pabbly Plus
8.0
1 Ratings
6% below category average
URL Validation7.9210 Ratings00 Ratings
Link Tracking8.1179 Ratings00 Ratings
Spam Testing8.1212 Ratings8.01 Ratings
Email Previews9.1284 Ratings8.01 Ratings
Best Alternatives
LitmusPabbly Plus
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LitmusPabbly Plus
Likelihood to Recommend
9.2
(309 ratings)
8.0
(1 ratings)
Likelihood to Renew
9.7
(22 ratings)
-
(0 ratings)
Usability
9.7
(18 ratings)
-
(0 ratings)
Availability
9.1
(6 ratings)
-
(0 ratings)
Performance
7.4
(6 ratings)
-
(0 ratings)
In-Person Training
9.0
(1 ratings)
-
(0 ratings)
Online Training
8.2
(2 ratings)
-
(0 ratings)
Implementation Rating
9.0
(10 ratings)
-
(0 ratings)
Configurability
8.7
(4 ratings)
-
(0 ratings)
Ease of integration
10.0
(2 ratings)
-
(0 ratings)
Product Scalability
8.7
(6 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(4 ratings)
-
(0 ratings)
Vendor pre-sale
9.2
(3 ratings)
-
(0 ratings)
User Testimonials
LitmusPabbly Plus
Likelihood to Recommend
Litmus Software
It is nice to be able to double-check the HTML code easily. However, that being said, once we have the template structure and modules coded and rendered, we often do not feel that Litmus is as helpful because we have already verified that the HTML is functioning as intended.
Read full review
Magnet Brains Software Tech. Pvt. Ltd
  • It is great for companies or people that are using software that is mainstream and would like to extend the capability of that software with added features.
  • Also great for companies that use more than 1 software and need to have them interact with each other to make them more efficient
  • Great for companies that need to automate functions that are repetitive throughout the organization
Read full review
Pros
Litmus Software
  • Emulation of 100s of email clients by pasting HTML email code into their builder
  • The UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.
  • They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.
Read full review
Magnet Brains Software Tech. Pvt. Ltd
  • Connect software applications that are not already integrated or connected
  • Automate processes within a single software
  • Transform data and then using that data across different software applications
Read full review
Cons
Litmus Software
  • It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
  • A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
  • Sometimes the app in Chrome is clunky.
Read full review
Magnet Brains Software Tech. Pvt. Ltd
  • The trigger action needs improvement
  • The method of connecting different software also needs to be simplified
  • The actions for some software applications need to have more capability (things that can be done between different software)
Read full review
Likelihood to Renew
Litmus Software
It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!
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Magnet Brains Software Tech. Pvt. Ltd
No answers on this topic
Usability
Litmus Software
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
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Magnet Brains Software Tech. Pvt. Ltd
No answers on this topic
Reliability and Availability
Litmus Software
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
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Magnet Brains Software Tech. Pvt. Ltd
No answers on this topic
Performance
Litmus Software
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
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Magnet Brains Software Tech. Pvt. Ltd
No answers on this topic
In-Person Training
Litmus Software
It was very informative one on one session for me. I was able to use Litmus without any issues.
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Magnet Brains Software Tech. Pvt. Ltd
No answers on this topic
Online Training
Litmus Software
It has all the required information.
Read full review
Magnet Brains Software Tech. Pvt. Ltd
No answers on this topic
Implementation Rating
Litmus Software
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
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Magnet Brains Software Tech. Pvt. Ltd
No answers on this topic
Alternatives Considered
Litmus Software
For more in-depth QA and personalization needs, Litmus is the way to go. I believe that Litmus should be used in conjunction with a product like Mailchimp or Constant Contact to support your email development efforts. I would not use any one of these by itself if you really want to create an end product that can provide the greatest ROI and use for your end consumer.
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Magnet Brains Software Tech. Pvt. Ltd
Most platforms do one thing well so you are limited to that one thing. And then those platforms add some functionality later, plus most systems don't have native integration between other systems. From our experience, Pabbly Plus was birthed by connecting different platforms/software so it works well in that regard. It is also easier than most systems as most other platforms charge a premium for integration systems, where as Pabbly doesn't.
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Scalability
Litmus Software
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
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Magnet Brains Software Tech. Pvt. Ltd
No answers on this topic
Return on Investment
Litmus Software
  • Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients
  • Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery
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Magnet Brains Software Tech. Pvt. Ltd
  • Saved us thousands of dollars in manual labor costs
  • Made us more profitable due to automating our marketing effort
  • Allowed us to meet with more prospects by reducing our effort
  • Made us more intelligent by capturing important information that we were not able to capture
Read full review
ScreenShots

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.