What users are saying about

Litmus vs Salesforce Marketing Cloud Email Studio

Litmus
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
216 Ratings
Learn More
Salesforce Marketing Cloud Email Studio
Top Rated
486 Ratings

Litmus

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
216 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Based on 216 reviews and ratings

Learn More

Salesforce Marketing Cloud Email Studio

Top Rated
486 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Based on 486 reviews and ratings

Feature Set Ratings

  • Litmus ranks higher in 1 feature set: Reporting & Analytics
  • Salesforce Marketing Cloud Email Studio ranks higher in 1 feature set: Email & Online Marketing

Email & Online Marketing

4.6

Litmus

46%
6.9

Salesforce Marketing Cloud Email Studio

69%
Salesforce Marketing Cloud Email Studio ranks higher in 6/9 features
Salesforce Marketing Cloud Email Studio ranks higher in 6/9 features

WYSIWYG email editor

2.9
29%
10 Ratings
7.0
70%
2 Ratings

Dynamic content

5.3
53%
6 Ratings
8.1
81%
44 Ratings

Ability to test dynamic content

7.9
79%
89 Ratings
5.3
53%
2 Ratings

Landing pages

2.6
26%
3 Ratings
4.1
41%
2 Ratings

A/B testing

1.9
19%
4 Ratings
8.0
80%
44 Ratings

Mobile optimization

9.2
92%
142 Ratings
7.3
73%
2 Ratings

Email deliverability reporting

8.4
84%
116 Ratings
8.0
80%
6 Ratings

List management

1.8
18%
2 Ratings
7.5
75%
3 Ratings

Triggered drip sequences

1.0
10%
1 Rating
6.7
67%
3 Ratings

Reporting & Analytics

6.9

Litmus

69%
4.3

Salesforce Marketing Cloud Email Studio

43%
Litmus ranks higher in 3/3 features
Litmus ranks higher in 3/3 features

Dashboards

5.6
56%
10 Ratings
5.3
53%
2 Ratings

Standard reports

7.9
79%
103 Ratings
4.9
49%
3 Ratings

Custom reports

7.0
70%
71 Ratings
2.7
27%
2 Ratings

Pre-Send Testing

8.9

Litmus

89%

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
Litmus ranks higher in 4/4 features
Litmus ranks higher in 4/4 features

URL Validation

8.9
89%
99 Ratings
N/A
0 Ratings

Link Tracking

8.7
87%
85 Ratings
N/A
0 Ratings

Spam Testing

8.4
84%
106 Ratings
N/A
0 Ratings

Email Previews

9.6
96%
131 Ratings
N/A
0 Ratings

Attribute Ratings

  • Litmus is rated higher in 7 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Implementation Rating, Product Scalability

Likelihood to Recommend

9.0

Litmus

90%
152 Ratings
7.2

Salesforce Marketing Cloud Email Studio

72%
67 Ratings

Likelihood to Renew

9.9

Litmus

99%
11 Ratings
8.9

Salesforce Marketing Cloud Email Studio

89%
18 Ratings

Usability

9.5

Litmus

95%
12 Ratings
7.8

Salesforce Marketing Cloud Email Studio

78%
2 Ratings

Availability

9.4

Litmus

94%
5 Ratings
9.0

Salesforce Marketing Cloud Email Studio

90%
2 Ratings

Performance

8.6

Litmus

86%
5 Ratings
2.0

Salesforce Marketing Cloud Email Studio

20%
4 Ratings

Support Rating

Litmus

N/A
0 Ratings
1.0

Salesforce Marketing Cloud Email Studio

10%
10 Ratings

In-Person Training

9.0

Litmus

90%
1 Rating

Salesforce Marketing Cloud Email Studio

N/A
0 Ratings

Online Training

8.0

Litmus

80%
1 Rating

Salesforce Marketing Cloud Email Studio

N/A
0 Ratings

Implementation Rating

9.4

Litmus

94%
9 Ratings
7.9

Salesforce Marketing Cloud Email Studio

79%
4 Ratings

Product Scalability

9.4

Litmus

94%
4 Ratings
9.0

Salesforce Marketing Cloud Email Studio

90%
1 Rating

Likelihood to Recommend

Litmus

If you are building emails outside the scope of your email platform's tested and approved templates, and you send at least one email a week, the value of a Litmus subscription can not be better! If you send one email a month or less or use your email platform's tried and tested templates, Litmus is probably not a necessary expense.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 152 answers on this topic

Salesforce Marketing Cloud Email Studio

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 67 answers on this topic

Pros

Litmus

  • Email approval process: Visual indicators of what to change and green approval button.
  • Insight into user device: Easy visuals show the percentage and number of devices used to view the emails.
  • Insight into time spent on each email: Grouped into three categories to easily determine how long is spent on each email so decisions on content length can be made for future emails to the targets.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 152 answers on this topic

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.

Read full review

Cassidy Ebert | TrustRadius Reviewer
Cassidy Ebert
View all 67 answers on this topic

Cons

Litmus

  • Full Admins don't have the same level of access as Account Owner - e.g. some granular permissions can only be assigned by the owner.
  • Not as many email client/browser/device variants as Email on Acid (but all the main ones).
  • Can't locate the Analytics by the id in the Analytics tag!

Read full review

Sally Gurney | TrustRadius Reviewer
Sally Gurney
View all 152 answers on this topic

Salesforce Marketing Cloud Email Studio

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go

Read full review

Gareth Beer | TrustRadius Reviewer
Gareth Beer
View all 67 answers on this topic

Pricing Details

Litmus

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

—

Salesforce Marketing Cloud Email Studio

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

—

Likelihood to Renew

Litmus

Litmus 9.9
Based on 11 answers
I love using Litmus and find that it has been a huge component of the success of our email campaigns. I can't say enough great things about the platform, and I have seen firsthand how it has saved me time building and sending fully optimized email campaigns. I would absolutely renew again.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 11 answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level

Read full review

Brittany Dunn | TrustRadius Reviewer
Brittany Dunn
View all 18 answers on this topic

Usability

Litmus

Litmus 9.5
Based on 12 answers
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.

Read full review

Yosa Addiss | TrustRadius Reviewer
Yosa Addiss
View all 12 answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.8
Based on 2 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.

Read full review

Lisa Franks | TrustRadius Reviewer
Lisa Franks
View all 2 answers on this topic

Reliability and Availability

Litmus

Litmus 9.4
Based on 5 answers
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 5 answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 2 answers
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.

Read full review

Lisa Franks | TrustRadius Reviewer
Lisa Franks
View all 2 answers on this topic

Performance

Litmus

Litmus 8.6
Based on 5 answers
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 5 answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 4 answers
This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

Support Rating

Litmus

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 1.0
Based on 10 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.

Read full review

Bogdan Enache | TrustRadius Reviewer
Bogdan Enache
View all 10 answers on this topic

In-Person Training

Litmus

Litmus 9.0
Based on 1 answer
It was very informative one on one session for me. I was able to use Litmus without any issues.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Online Training

Litmus

Litmus 8.0
Based on 1 answer
It has all the required information.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Implementation Rating

Litmus

Litmus 9.4
Based on 9 answers
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 9 answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 4 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.

Read full review

Lisa Franks | TrustRadius Reviewer
Lisa Franks
View all 4 answers on this topic

Alternatives Considered

Litmus

Workday is something our company uses for time entries and the learning portion for different [pieces of] training that we go through. We integrated Litmus with Workday to better be able to understand metrics of the amount of time that is logged in as well as the amount of training that employees go through, which has helped us pinpoint who needs necessary training and how to function better and more efficiently as a company.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 152 answers on this topic

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.

Read full review

Danny (Danny Blaq) Tran | TrustRadius Reviewer
Danny (Danny Blaq) Tran
View all 67 answers on this topic

Scalability

Litmus

Litmus 9.4
Based on 4 answers
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.

Read full review

Lisa Franks | TrustRadius Reviewer
Lisa Franks
View all 1 answers on this topic

Return on Investment

Litmus

  • Shortened email review cycles in an agency setting with the ability to share tests with clients
  • The code editor clearly identifies errors in HTML which is a significant time-saver and helps with overall campaign results
  • Rich spam testing to identify any potential issues prior to sending has decreased bounce rates.

Read full review

Meghan Calzaretta | TrustRadius Reviewer
Meghan Calzaretta
View all 152 answers on this topic

Salesforce Marketing Cloud Email Studio

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.

Read full review

Andrew Windle | TrustRadius Reviewer
Andrew Windle
View all 67 answers on this topic

Screenshots

Litmus

—

Add comparison