What users are saying about
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Top Rated
110 Ratings

Litmus

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Top Rated
110 Ratings
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Score 8.4 out of 100
397 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Litmus

After using some other email testing services, I've found Litmus to be the most robust tool with the most features. Beyond providing a good product, they provide excellent support, maintain an involved community of email marketing professionals, and provide industry-leading information in their blog and free webinars. Litmus is best suited for organizations needing to efficiently turn custom coded email campaigns or companies that have many different email templates. If your organization is only sending a monthly newsletter and your template is well tested, Litmus may be overkill for your needs.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Litmus
5.3
Salesforce Marketing Cloud Email Studio
6.6
WYSIWYG email editor
Litmus
5.9
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Litmus
5.9
Salesforce Marketing Cloud Email Studio
6.5
Ability to test dynamic content
Litmus
6.7
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Litmus
5.0
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Litmus
4.4
Salesforce Marketing Cloud Email Studio
6.6
Mobile optimization
Litmus
8.5
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability reporting
Litmus
8.0
Salesforce Marketing Cloud Email Studio
8.2
List management
Litmus
2.4
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Litmus
1.0
Salesforce Marketing Cloud Email Studio
6.7

Reporting & Analytics

Litmus
6.9
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Litmus
7.3
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Litmus
7.8
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Litmus
5.7
Salesforce Marketing Cloud Email Studio
2.7

Pros

Litmus

  • Inbox renders are the prime reason I use Litmus, I am confident they represent reality.
  • Litmus helps legitimize the struggles of every email developer.
  • Litmus makes it very easy to share results, whether they are inbox renders or email analytics, with my entire team.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Cassidy Ebert | TrustRadius Reviewer

Cons

Litmus

  • I very much like using Litmus Builder, however, I have recently had issues with it taking a very long time to load from Checklist to Builder, and also very long wait times for giving links to share with other developers.
  • I'd like to see more up-to-date devices offered for Android and Gmail for Android - such as the more recent Galaxy versions offered by Samsung.
  • It would be great to see an actual support ticket when submitting to litmus in order to more easily communicate any issues that may have developed since submitting that ticket.
Samantha Brady | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Gareth Beer | TrustRadius Reviewer

Likelihood to Renew

Litmus

Litmus 7.7
Based on 2 answers
I will always like to continue using Litmus because of the features it offers. Always very easy to use and excellent results in terms of testing emails
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn | TrustRadius Reviewer

Usability

Litmus

Litmus 8.8
Based on 4 answers
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Yosa Addiss | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks | TrustRadius Reviewer

Reliability and Availability

Litmus

Litmus 8.2
Based on 1 answer
I rarely encounter any issues like that.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks | TrustRadius Reviewer

Performance

Litmus

Litmus 8.2
Based on 1 answer
No answer on this topic is available.

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks | TrustRadius Reviewer

Support Rating

Litmus

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 1.0
Based on 5 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache | TrustRadius Reviewer

In-Person Training

Litmus

Litmus 8.2
Based on 1 answer
It was very informative one on one session for me. I was able to use Litmus without any issues.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Online Training

Litmus

Litmus 7.3
Based on 1 answer
It has all the required information.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Implementation Rating

Litmus

Litmus 8.2
Based on 2 answers
Atleat one members in every team should have access to it and should be able to integrate it when required.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks | TrustRadius Reviewer

Alternatives Considered

Litmus

The only other email rendering services I have tried is the Email on Acid integration built into Sailthru. It was a stripped-down version of the EoA platform and was difficult to navigate. At that point, I had used Litmus for nearly three years and did not have much trust in the EoA integration when I saw some rendering disparities.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Danny (Danny Blaq) Tran | TrustRadius Reviewer

Scalability

Litmus

Litmus 7.3
Based on 1 answer
No answer on this topic is available.

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks | TrustRadius Reviewer

Return on Investment

Litmus

  • The price is absolutely worth the investment. We have seen increased engagement with emails (e.g., the heat map 'lights up' in more areas, a lower unsubscribe rate, and users scrolling further down the email) and the back-and-forth between me (the creator), and my testing team has been minimized because I can catch issues before sending out the email to be tested. It significantly reduces the time it takes to create, test, and schedule an email.
  • While the webinars are free, they cost time. And they're almost always worth it, even if they're just on in the background. The State of Email content they generate - and offer FOR FREE (it's a LOT of data they're giving you for free) - is an amazing side bonus. They offer a ton of email productivity tips and really helpful content. And again, for free!
  • Although I haven't really mentioned this in previous sections, the Builder tool is sometimes really useful to code in also. I generally preferred Sublime Text , but lately I've been using the Builder tool instead, as it allows you to see your code changes in real time (vs loading up previews each time). Then you can save it and preview across all devices. It's a huge time saver in that sense as well.
Steffany Winkelmann | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Andrew Windle | TrustRadius Reviewer

Screenshots

Pricing Details

Litmus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Litmus
8.4
Salesforce Marketing Cloud Email Studio
7.3

Likelihood to Renew

Litmus
7.7
Salesforce Marketing Cloud Email Studio
8.9

Usability

Litmus
8.8
Salesforce Marketing Cloud Email Studio
8.0

Reliability and Availability

Litmus
8.2
Salesforce Marketing Cloud Email Studio
9.0

Performance

Litmus
8.2
Salesforce Marketing Cloud Email Studio
2.0

Support Rating

Litmus
Salesforce Marketing Cloud Email Studio
1.0

In-Person Training

Litmus
8.2
Salesforce Marketing Cloud Email Studio

Online Training

Litmus
7.3
Salesforce Marketing Cloud Email Studio

Implementation Rating

Litmus
8.2
Salesforce Marketing Cloud Email Studio
7.9

Scalability

Litmus
7.3
Salesforce Marketing Cloud Email Studio
9.0

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