Likelihood to Recommend For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.
Read full review I strongly recommend it for general management of personal data privacy programs and risk and contract management, it complies with all major world legislation in addition to being easy and fast. Not recommended for data discovery still requires refinement.
Read full review Pros The interface makes sense and is usable. Automated cleansing. Can assist in revenue generation for website. Great customer support. Read full review Reputable website scanner, which verify and screen the traffic. The data mapping from OneTrust is another merit, very articulate. OneTrust offers the required assessment automation, very outstanding. Finally, OneTrust has the breach scan, and incident response. Read full review Cons Better UI API connectivity More complex ETL processes Read full review There are irritating inconsistencies in the user interface between the various modules Reporting capabilities are limited The platform does not reveal its secrets easily. You will be rewarded if you can allocate a team member to specialize on the platform. Read full review Reliability and Availability We have used a shared hosted tenant managed by OneTrust for over three years with only one instance of a lengthy (4+ hours) unexpected outage which happened years ago.
Read full review Performance We selected a European hosting location based on our initial use case, however, our usage of the OneTrust platform has expanded globally to where the majority of users sit in the Americas or Asia-Pacific regions. There is a noticeable lag when navigating the platform for users located far away from the hosting location.
As a user, you can mitigate any sluggish response time by the aggressive use of multiple browser tabs. I commonly have one tab open on an Inventory detail screen, another tab on an Assessment window, and maybe another tab on a customized inventory list screen. If one tab is slow I hop to another tab and work on that tab while the first tab responds.
Read full review Support Rating Both our customer rights access and cookie consent advisors were responsive and helpful in getting us trained on using the platform and the various assets implemented on our website. We had multiple training sessions that were more than enough in getting all of the users on our team familiar with what we needed to do.
Read full review Online Training An implementation specialist worked with us remotely during our initial deployment. Due to the diverse geographic locations of my organization's participants, the implementation and training had to be done remotely (this was before COVID-driven remote work).
The implementation specialist was knowledgeable and helpful but to really get full benefit from the platform I encourage organizations to dedicate a specialist within your company to really study and learn the platform.
Read full review Alternatives Considered LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.
Read full review First, when we compare OneTrust Privacy and Data Governance Cloud to the software I mentioned above, OneTrust Privacy and Data Governance Cloud software was way more affordable than the other 2. Also, along with the other 2 software, OnTrust was one of the most user friendly tool/software we've ever used.
Read full review Scalability The platform has exceptional capabilities to customize the user interface, reports, and recorded information. In most cases, the customization can be compartmentalized so that if the customization performed for Department A is determined to not impact Department B, the customization can be hidden from Department B.
We have four different departments using the IT Risk Management module. Three departments share their work in what we call the 'shared data risk management zone'. Another department is using IT Risk Management for a bespoke portfolio risk management task, and the customization for this department is largely hidden from the other departments.
Read full review Return on Investment Has helped us to be able to monetize website. Saves us a lot of time and thus money. Read full review Populates metadata into a centralized and easily searchable data catalog. Ensures data regulatory requirements are understood. Orchestrates data governance activities. Monitors and flag violations across our data ecosystem. Read full review ScreenShots