LiveRamp vs. Oracle Enterprise Metadata Management (OEMM)

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

Incentivized

As mentioned in my first paragraph, we have found Oracle MetaData management to be very helpful with our training material. Because our business is constantly changing, we often have to modify terminology, procedures, photos, and more. Properly cataloging our materials allows us to use the metadata to quickly search through all resources and identify items that require revision. It is very helpful and saved a tremendous amount of time searching.

Incentivized

• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

Incentivized

• I like that I can allocate the information according to a catalog or a categorization.
• The system has enough ability to do data analysis without problems.

Incentivized

• Better UI
• API connectivity
• More complex ETL processes

Incentivized

• Steep learning curve compared to other applications
• The UI can be finicky, certain actions cause the application to glitch or cause issues
• Occasionally laggy/slow to respond

Incentivized

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

We researched Alex Solutions in addition to Oracle Metadata Management, and although there were comparable price points, features, and capabilities, we ultimately decided to go with Oracle because we use Oracle for our LMS. The integration was seamless and provided a way to get things up and running quickly. We haven’t had any major issues or concerns that have caused us to question that decision at this time.

Incentivized

• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

Incentivized

• EDM is not a good ROI for a single application in the Oracle Cloud.
• EDM is a good ROI for when you have multiple applications in Oracle Cloud.
• EDM is not a good ROI if you have more then 5K unique members as it get very costly.

Incentivized