LiveRamp vs. Talend Data Quality

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

Incentivized

The best scenario that I see as productive is having several sources of information, the tool allows me to consolidate in a single income channel allowing me to maintain the integrity of the information, I like the treatment of financial data since speed and accuracy are needed in the accounting records. I believe that in any industry this tool would be 100% productive.

Incentivized

• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

Incentivized

• Visually appealing and accurate reports.
• Integration with Salesforce.
• You can handle the code.

Incentivized

• Better UI
• API connectivity
• More complex ETL processes

Incentivized

• Development is a little complex in comparison to others on the market. A high learning curve is required for developers. developers with java background are perfect for the job.

Incentivized

Lack of report export and publication! Steep learning curve!

At this moment the usability of Talend Data Quality is optimal, too bad I cannot say the same in the first three months, it was always a problem due to its steep learning curve, but what matters is being able to use it effectively at this precise moment.

Incentivized

Talend Data Quality gave us direct help in the learning process and prevented us from taking many more months to adapt and I appreciate this from the heart, I think that thanks to the support we can have very detailed reports that help increase the use of Talend Data Quality in the company.

Incentivized

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

Have tried AWS Data Migration Services to do this, but found it to be buggy and immature product. Also tried on - prem developed scripts to do the integration but could not scale as we intended.

Incentivized

• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

Incentivized

• Target on 90% for ISO Rules
• ordered data
• processing savings

Incentivized