Lotame vs Oracle CX Marketing (formerly Oracle Marketing Cloud) | TrustRadius

What users are saying about

Score 7.2 out of 10

Based on 13 reviews and ratings

Score 8 out of 10

Based on 619 reviews and ratings

Feature Rating Comparison

Lotame

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Collection of first-party data

Collection of third-party data

Access to Third-party Data Providers

Lotame

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Audience taxonomy

Tag Management

Data Analysis Dashboard

Lotame

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Data Transfer

DSP integration

Lotame

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Campaign Analytics

Audience Analytics

Lotame

Oracle CX Marketing (formerly Oracle Marketing Cloud)

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Lotame

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Lotame

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Calendaring

Event/webinar marketing

Lotame

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Social sharing and campaigns

Social profile integration

Lotame

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Dashboards

Standard reports

Custom reports

Lotame

Oracle CX Marketing (formerly Oracle Marketing Cloud)

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Its ability to show different affinities of audience segments
Creating and customizing audience segments
Great reporting features to help learn more about audience segments and media performance

Read full review

Marketing Technologist

Lawrence & SchillerMarketing and Advertising, 51-200 employees

View all 8 answers on this topic

Drag and Drop Campaign and Program building - Makes it visually easy to follow but allows you to do complex logic and workflows if needed.
Continuous expansion of interoperability with other apps, including ones you can build or are pre-built. You can control the scalability and enhanced functionality within Marketing without having to go to IT or a programmer to get it. This allowed us to implement SMS messaging.
Design Capabilities are progressive and responsive. This makes it easier for us to design on the fly or make changes without having to have a designer code every time.
Outlook Plug-in - So glad they brought this back. It's an amazing tool to help control branding standards throughout the organization and rouge emails sent externally outside of Eloqua. You can have salespeople, agents, etc. that send out personal emails but you want to be able to ensure consistency in messaging and design and be able to track those external activities.

Read full review

Verified User

Manager in Marketing

Banking Company, 1001-5000 employees

View all 244 answers on this topic

Cons

So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.

Read full review

Director, Online Advertising and Operations

PlaybillPublishing, 51-200 employees

View all 8 answers on this topic

User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.

Read full review

Verified User

Program Manager in Marketing

Online Media Company, 201-500 employees

View all 244 answers on this topic

Likelihood to Renew

No score

No answers yet

No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0

Based on 90 answers

We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.

Read full review

Marketing Systems Manager

Thomson ReutersInformation Technology and Services, 10,001+ employees

View all 90 answers on this topic

Usability

No score

No answers yet

No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9

Based on 14 answers

Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.

Read full review

eCommerce Website Manager

Brady CorporationRetail, 5001-10,000 employees

View all 14 answers on this topic

Reliability and Availability

No score

No answers yet

No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2

Based on 18 answers

No one has experienced any problems with availablity.

Read full review

Verified User

Director in Marketing

Information Technology and Services Company, 10,001+ employees

View all 18 answers on this topic

Performance

No score

No answers yet

No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0

Based on 10 answers

There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.

Read full review

Verified User

Director in Marketing

Information Technology and Services Company, 10,001+ employees

View all 10 answers on this topic

Support Rating

Lotame 8.0

Based on 2 answers

Lotame has been an excellent partner with MMP

Read full review

Samantha Anis, CPA, CMA

Senior Accountant

MMP World WideMarketing & Advertising, 11-50 employees

View all 2 answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9

Based on 32 answers

We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse

Read full review

Verified User

Manager in Marketing

Computer Software Company, 1001-5000 employees

View all 32 answers on this topic

In-Person Training

No score

No answers yet

No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3

Based on 3 answers

They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”

Read full review

Verified User

Director in Marketing

Computer Software Company, 201-500 employees

View all 3 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6

Based on 11 answers

Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout

Read full review

Verified User

Director in Marketing

Computer Software Company, 1001-5000 employees

View all 11 answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8

Based on 20 answers

I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.

Read full review

eCommerce Website Manager

Brady CorporationRetail, 5001-10,000 employees

View all 20 answers on this topic

Alternatives Considered

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux.They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.

Read full review

Verified User

Strategist in Product Management

Marketing and Advertising Company, 11-50 employees

View all 8 answers on this topic

I have worked on Marketo before moving to Oracle and felt that it is more user friendly in terms of navigation and reporting. The customer support is very helpful and the training and documentation are very informative.

Read full review

Sr Digital Marketing Specialist

Superior gloveWholesale, 201-500 employees

View all 244 answers on this topic

Scalability

No score

No answers yet

No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7

Based on 120 answers

My scalability rating is maximum, I rely exclusively on my direct experience to give this rating. We are always advancing new campaigns with the help of three departments that are the basis of the success in the development of all campaigns. These Oracle products always meet all direct business expectations.

Read full review

Madison Sophia Bennett

Automation specialist

techneticsMechanical Or Industrial Engineering, 10,001+ employees

View all 120 answers on this topic

Return on Investment

Helped us increase data revenue via their unbranded exchange.
Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.

Read full review

Verified User

Employee in Other

Information Services Company, 1001-5000 employees

View all 8 answers on this topic

We are able to use it to help our clients scale through testing
We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
Launch a new brand out of Eloqua and measure awareness

Read full review

Verified User

Consultant in Professional Services

Marketing and Advertising Company, 11-50 employees

View all 244 answers on this topic

Screenshots

—

See All (10) Oracle CX Marketing (formerly Oracle Marketing Cloud) Screenshots

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Rating Summary

Lotame

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Lotame

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Lotame

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Lotame

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Lotame

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Lotame

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Lotame

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Lotame

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Lotame

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Lotame

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Add comparison