Lotame vs. Piano DMP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lotame
Score 8.5 out of 10
N/A
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).N/A
Piano DMP
Score 8.6 out of 10
N/A
Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent.N/A
Pricing
LotamePiano DMP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LotamePiano DMP
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
LotamePiano DMP
Data Collection
Comparison of Data Collection features of Product A and Product B
Lotame
6.3
8 Ratings
25% below category average
Piano DMP
8.0
3 Ratings
1% below category average
Collection of first-party data6.08 Ratings7.63 Ratings
Collection of third-party data9.07 Ratings8.33 Ratings
Access to Third-party Data Providers4.08 Ratings8.03 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Lotame
7.7
8 Ratings
9% below category average
Piano DMP
8.3
3 Ratings
2% below category average
Audience taxonomy7.08 Ratings8.33 Ratings
Tag Management8.07 Ratings8.33 Ratings
Data Analysis Dashboard8.08 Ratings8.33 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Lotame
6.0
7 Ratings
29% below category average
Piano DMP
8.2
3 Ratings
3% above category average
Data Transfer5.06 Ratings8.03 Ratings
DSP integration7.07 Ratings8.33 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Lotame
6.5
8 Ratings
20% below category average
Piano DMP
8.3
3 Ratings
5% above category average
Campaign Analytics6.06 Ratings8.03 Ratings
Audience Analytics7.08 Ratings8.73 Ratings
Best Alternatives
LotamePiano DMP
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10
MediaMath
MediaMath
Score 7.4 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LotamePiano DMP
Likelihood to Recommend
8.0
(8 ratings)
8.3
(3 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
LotamePiano DMP
Likelihood to Recommend
Lotame Solutions
Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.
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Piano Software
Depending on the user segment created, it allows us for example to use the recommendation engine pop-up feature among other alternatives, it can also take effective action for media sites, such as in-site migration promotion and member registration/campaign recommendation. According to the user access record measured by Cxense tag measurement.
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Pros
Lotame Solutions
  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
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Piano Software
  • Provides a better understanding of customers
  • It is based on highly impressions data from online advertising channels
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Cons
Lotame Solutions
  • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
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Piano Software
  • Data may be collected incorrectly.
  • Some of the derivations of user behavior may not be exact.
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Support Rating
Lotame Solutions
Lotame has been an excellent partner with MMP
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Piano Software
No answers on this topic
Alternatives Considered
Lotame Solutions
There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
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Piano Software
It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a good Simplification and unification of data
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Return on Investment
Lotame Solutions
  • Helped us increase data revenue via their unbranded exchange.
  • Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.
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Piano Software
  • With the recommendation engine feature, we were able to improve the way related articles are displayed at the end of articles on media sites.
  • The CTR increased from 4-5% to 5-6%, and since it was originally a large-scale site, even a 1% improvement resulted in a large increase in PV.
  • In some cases, the pop-up feature was able to increase the number of members acquired through the campaign by approximately 15% compared to the previous campaign.
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ScreenShots