What users are saying about
13 Ratings
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Score 7.3 out of 100
9 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Lotame

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here.But you need a team which knows how to handle data.Less appropriate when you expect a fully managed service.
Anonymous | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

Anyone selling B2B, except email, first name, last name (and email can be free mail (Gmail.com) so not very accurate - end-user data is notoriously inaccurate - examples:
Company: IBM, I.B.M. IBM Inc
# of Employees - is that the number in my office, in my region, in my country or global?
Company Revenue - Actual form completed by an executive at IBM - $10MM (is that monthly? annual? division? etc)
Most B2B companies segment their database based on these fields or similar (either for routing or scoring) so when they are 98% inaccurate (based on studies by Eloqua (Oracle) and Sirius Decisions) - having accurate data is even more important.
The simplest reason is the fewer fields you have the higher your conversion rates, even using tools inside of Marketing Automation Platforms like Progressive profiling and autofill - doesn't have the same impact as having 4 fields vs. 6-10 fields that are auto-filled - add the added benefit of getting 10x the data and it being accurate and standardized.
Melissa Davies | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Lotame
6.4
Reachforce SmartSuite (Now Leadspace)
Collection of first-party data
Lotame
6.0
Reachforce SmartSuite (Now Leadspace)
Collection of third-party data
Lotame
9.0
Reachforce SmartSuite (Now Leadspace)
Access to Third-party Data Providers
Lotame
4.0
Reachforce SmartSuite (Now Leadspace)

Data Classification

Lotame
7.7
Reachforce SmartSuite (Now Leadspace)
Audience taxonomy
Lotame
7.0
Reachforce SmartSuite (Now Leadspace)
Tag Management
Lotame
8.0
Reachforce SmartSuite (Now Leadspace)
Data Analysis Dashboard
Lotame
8.0
Reachforce SmartSuite (Now Leadspace)

Ad Network Integration

Lotame
6.0
Reachforce SmartSuite (Now Leadspace)
Data Transfer
Lotame
5.0
Reachforce SmartSuite (Now Leadspace)
DSP integration
Lotame
7.0
Reachforce SmartSuite (Now Leadspace)

DMP Analytics

Lotame
6.5
Reachforce SmartSuite (Now Leadspace)
Campaign Analytics
Lotame
6.0
Reachforce SmartSuite (Now Leadspace)
Audience Analytics
Lotame
7.0
Reachforce SmartSuite (Now Leadspace)

Pros

Lotame

  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
Trevor Patch | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

  • Increase the number of leads by decreasing your fields that you need on each form. We all know the number of fields is inversely correlated to how many leads we get. Smart Forms is easily integrated into Marketo (not sure which other MAS are compatible as well) and ensures that data coming in appends with firmographic data so you don't have to ask for it.
  • Customized data format - They can customize to fit our specific selections and buckets. For example for employee size the raw data is a single number, we look at ranges. They can customize so the data appends with the range format that we need to have.
  • Awesome sales team, customer support, and very helpful and knowledgeable. They were incredibly responsive and very easy to work with.
  • Flexibility in data input - we can upload leads into the ReachFroce cloud, append, then push data over to Marketo, or if it gets into Marketo directly it can clean once its in Marketo and you can clean as many times as you want without being charged each time.
Anonymous | TrustRadius Reviewer

Cons

Lotame

  • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
Jim Cairl | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

  • Hard to pinpoint any cons with Reachforce. Any issues/concerns I've ever had, they've addressed or even improved the product to help us (and other customers).
David Evans | TrustRadius Reviewer

Likelihood to Renew

Lotame

No score
No answers yet
No answers on this topic

Reachforce SmartSuite (Now Leadspace)

Reachforce SmartSuite (Now Leadspace) 9.0
Based on 1 answer
Nothing else to add
Anonymous | TrustRadius Reviewer

Support Rating

Lotame

Lotame 8.0
Based on 1 answer
Lotame has been an excellent partner with MMP
Samantha Anis, CPA, CMA | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

No score
No answers yet
No answers on this topic

Alternatives Considered

Lotame

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux.They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
Anonymous | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

It was much easier and cost-effective for us to implement and use Reachforce than Infutor data solutions. We had a better customer service with Reachforce and their account representatives made sure we were happy with the service they provided from the beginning to end. I would have no problem recommending this company to any of our colleagues or customers.
Jay Kang | TrustRadius Reviewer

Return on Investment

Lotame

  • Helped us increase data revenue via their unbranded exchange.
  • Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.
Anonymous | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

  • Higher form conversions
  • Accurate data for segmentation
Melissa Davies | TrustRadius Reviewer

Screenshots

Lotame

Pricing Details

Lotame

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Reachforce SmartSuite (Now Leadspace)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Lotame
8.0
Reachforce SmartSuite (Now Leadspace)
9.7

Likelihood to Renew

Lotame
Reachforce SmartSuite (Now Leadspace)
9.0

Support Rating

Lotame
8.0
Reachforce SmartSuite (Now Leadspace)

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