13 Ratings
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Score 7.2 out of 100
26 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

Lotame

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here.But you need a team which knows how to handle data.Less appropriate when you expect a fully managed service.
Anonymous | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Well suited: The software is particularly well suited if you can draw a map of what would be your clients and their consumption patterns beforehand. If you have a business model which might change drastically with the introduction of a new product or service you may find the transition quite expensive to build in the software.
Omar MAES | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Lotame
6.3
Salesforce Audience Studio (formerly Salesforce DMP)
7.2
Collection of first-party data
Lotame
6.0
Salesforce Audience Studio (formerly Salesforce DMP)
9.0
Collection of third-party data
Lotame
9.0
Salesforce Audience Studio (formerly Salesforce DMP)
6.7
Access to Third-party Data Providers
Lotame
4.0
Salesforce Audience Studio (formerly Salesforce DMP)
5.7

Data Classification

Lotame
7.7
Salesforce Audience Studio (formerly Salesforce DMP)
8.0
Audience taxonomy
Lotame
7.0
Salesforce Audience Studio (formerly Salesforce DMP)
8.3
Tag Management
Lotame
8.0
Salesforce Audience Studio (formerly Salesforce DMP)
7.6
Data Analysis Dashboard
Lotame
8.0
Salesforce Audience Studio (formerly Salesforce DMP)
8.2

Ad Network Integration

Lotame
6.0
Salesforce Audience Studio (formerly Salesforce DMP)
7.3
Data Transfer
Lotame
5.0
Salesforce Audience Studio (formerly Salesforce DMP)
7.8
DSP integration
Lotame
7.0
Salesforce Audience Studio (formerly Salesforce DMP)
6.9

DMP Analytics

Lotame
6.5
Salesforce Audience Studio (formerly Salesforce DMP)
7.2
Campaign Analytics
Lotame
6.0
Salesforce Audience Studio (formerly Salesforce DMP)
6.9
Audience Analytics
Lotame
7.0
Salesforce Audience Studio (formerly Salesforce DMP)
7.6

Pros

Lotame

  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
Trevor Patch | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • Captures all customer data efficiently
  • Helps with better understanding and what the customer exactly wants
  • Adapts to changes very quickly, helps us proving the best our customers need
  • The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
Anonymous | TrustRadius Reviewer

Cons

Lotame

  • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
Jim Cairl | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
  • Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
  • Rather poor match rate with DV360.
Sebastian Bergendorf | TrustRadius Reviewer

Usability

Lotame

No score
No answers yet
No answers on this topic

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 8.7
Based on 4 answers
You are pretty much organizing your company's CRM all the time, your engineers deserve the best too, keep using the new tools Salesforce has to offer, to keep your engineers in fit and move along with the world. As an engineer I know when something is old enough to keep working with.
Jonathan Sandoval | TrustRadius Reviewer

Support Rating

Lotame

Lotame 8.0
Based on 2 answers
Lotame has been an excellent partner with MMP
Samantha Anis, CPA, CMA | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 7.2
Based on 4 answers
Whenever I have questions, the Salesforce support team is always there to answer. Whether it be a small technical issue, so far, they have been able to answer all my questions.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Lotame

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux.They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
Anonymous | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Much more expensive and difficult to change from the initial setup. Needs to be used as a powerful tool and gather as much data as possible from the start as the cost-saving here should not be your driver to get that software in the first place. Others are cheaper and easier to change while in it.
Omar MAES | TrustRadius Reviewer

Return on Investment

Lotame

  • Helped us increase data revenue via their unbranded exchange.
  • Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.
Anonymous | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer

Pricing Details

Lotame

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Audience Studio (formerly Salesforce DMP)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Lotame
8.0
Salesforce Audience Studio (formerly Salesforce DMP)
6.3

Usability

Lotame
Salesforce Audience Studio (formerly Salesforce DMP)
8.7

Support Rating

Lotame
8.0
Salesforce Audience Studio (formerly Salesforce DMP)
7.2

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