What users are saying about
13 Ratings
Top Rated
267 Ratings
13 Ratings
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Score 7.3 out of 100
Top Rated
267 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Likelihood to Recommend

Lotame

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here.But you need a team which knows how to handle data.Less appropriate when you expect a fully managed service.
Anonymous | TrustRadius Reviewer

Tableau Online

Tableau is very well suited for large organizations because of its cost. It has a great visual design. It is particularly useful when there is data integration with other software required. Dashboards come out very well in such cases and help make sense out of data. These dashboards are used on a frequent basis once a baseline or a parameter is defined. Trend analysis and forecasting are a key to using this software and this is where it comes in very handy.
Kruti Vaidya | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Lotame
6.4
Tableau Online
Collection of first-party data
Lotame
6.0
Tableau Online
Collection of third-party data
Lotame
9.0
Tableau Online
Access to Third-party Data Providers
Lotame
4.0
Tableau Online

Data Classification

Lotame
7.7
Tableau Online
Audience taxonomy
Lotame
7.0
Tableau Online
Tag Management
Lotame
8.0
Tableau Online
Data Analysis Dashboard
Lotame
8.0
Tableau Online

Ad Network Integration

Lotame
6.0
Tableau Online
Data Transfer
Lotame
5.0
Tableau Online
DSP integration
Lotame
7.0
Tableau Online

DMP Analytics

Lotame
6.5
Tableau Online
Campaign Analytics
Lotame
6.0
Tableau Online
Audience Analytics
Lotame
7.0
Tableau Online

BI Standard Reporting

Lotame
Tableau Online
8.5
Pixel Perfect reports
Lotame
Tableau Online
8.1
Customizable dashboards
Lotame
Tableau Online
9.0
Report Formatting Templates
Lotame
Tableau Online
8.3

Ad-hoc Reporting

Lotame
Tableau Online
8.2
Drill-down analysis
Lotame
Tableau Online
7.9
Formatting capabilities
Lotame
Tableau Online
8.0
Integration with R or other statistical packages
Lotame
Tableau Online
8.1
Report sharing and collaboration
Lotame
Tableau Online
8.6

Report Output and Scheduling

Lotame
Tableau Online
8.3
Publish to Web
Lotame
Tableau Online
8.6
Publish to PDF
Lotame
Tableau Online
8.7
Report Versioning
Lotame
Tableau Online
8.2
Report Delivery Scheduling
Lotame
Tableau Online
8.1
Delivery to Remote Servers
Lotame
Tableau Online
7.7

Data Discovery and Visualization

Lotame
Tableau Online
8.3
Pre-built visualization formats (heatmaps, scatter plots etc.)
Lotame
Tableau Online
8.6
Location Analytics / Geographic Visualization
Lotame
Tableau Online
8.7
Predictive Analytics
Lotame
Tableau Online
7.6

Access Control and Security

Lotame
Tableau Online
8.7
Multi-User Support (named login)
Lotame
Tableau Online
8.7
Role-Based Security Model
Lotame
Tableau Online
8.6
Multiple Access Permission Levels (Create, Read, Delete)
Lotame
Tableau Online
8.7
Single Sign-On (SSO)
Lotame
Tableau Online
8.8

Mobile Capabilities

Lotame
Tableau Online
8.0
Responsive Design for Web Access
Lotame
Tableau Online
8.2
Dedicated iOS Application
Lotame
Tableau Online
8.0
Dedicated Android Application
Lotame
Tableau Online
8.0
Dashboard / Report / Visualization Interactivity on Mobile
Lotame
Tableau Online
7.8

Application Program Interfaces (APIs) / Embedding

Lotame
Tableau Online
7.9
REST API
Lotame
Tableau Online
8.5
Javascript API
Lotame
Tableau Online
8.3
iFrames
Lotame
Tableau Online
7.7
Java API
Lotame
Tableau Online
8.0
Themeable User Interface (UI)
Lotame
Tableau Online
7.3
Customizable Platform (Open Source)
Lotame
Tableau Online
7.4

Pros

Lotame

  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
Trevor Patch | TrustRadius Reviewer

Tableau Online

  • Software is compatible with numerous interfaces, making it quite scalable.
  • Robust visualization feature set -- perhaps even industry leading.
  • Graphs are dynamic and intuitive to use which helps organizations focus on what really matters -- making the right decision at the right time.
  • Intuitive user interface helps analysts quickly setup scalable reports.
Anonymous | TrustRadius Reviewer

Cons

Lotame

  • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
Jim Cairl | TrustRadius Reviewer

Tableau Online

  • I'm not sure if this is standard for everyone but our Tableau is updated twice a week so the information may not be the most up-to-date possible.
  • There's no search function in the tool which would help me a lot if I am seeking information about a specific item.
  • There are frequent software updates which require you to completely reinstall everything.
Anonymous | TrustRadius Reviewer

Usability

Lotame

No score
No answers yet
No answers on this topic

Tableau Online

Tableau Online 8.2
Based on 1 answer
Simple, easy and straighforward interface.
Phil Dana, PMOC | TrustRadius Reviewer

Support Rating

Lotame

Lotame 8.0
Based on 1 answer
Lotame has been an excellent partner with MMP
Samantha Anis, CPA, CMA | TrustRadius Reviewer

Tableau Online

No score
No answers yet
No answers on this topic

Alternatives Considered

Lotame

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux.They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
Anonymous | TrustRadius Reviewer

Tableau Online

Both Tableau Online and BI solutions provide visualizations. In Power BI we choose the visualization first, then drag the data into it. In Tableau, we select the data and switch between visualizations on the fly. It’s easier to jump between visualizations in Tableau. Power BI might be sluggish when working with extremely large datasets whereas Tableau online has an advantage in this area due to its extensive features.Power BI doesn’t have the ability to publish reports with all associated data which means some information can be left out of visualizations whereas Tableau online has a steep learning curve and flexible features.
Anonymous | TrustRadius Reviewer

Return on Investment

Lotame

  • Helped us increase data revenue via their unbranded exchange.
  • Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.
Anonymous | TrustRadius Reviewer

Tableau Online

No answers on this topic

Pricing Details

Lotame

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tableau Online

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Lotame
8.0
Tableau Online
8.1

Usability

Lotame
Tableau Online
8.2

Support Rating

Lotame
8.0
Tableau Online

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