What users are saying about
13 Ratings
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Top Rated
109 Ratings
13 Ratings
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Score 7.3 out of 100

Treasure Data

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Top Rated
109 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Lotame

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here.But you need a team which knows how to handle data.Less appropriate when you expect a fully managed service.
Anonymous | TrustRadius Reviewer

Treasure Data

Utilizing Arm Treasure Data will definitely help in creating better customer experience or centricity within your organization. It's very important to build a team that has many members all throughout your organization, purely focused on the customer data platform as this platform and the use cases that go along with it are a beast. But, definitely, it has been paying off.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Lotame
6.4
Treasure Data
Collection of first-party data
Lotame
6.0
Treasure Data
Collection of third-party data
Lotame
9.0
Treasure Data
Access to Third-party Data Providers
Lotame
4.0
Treasure Data

Data Classification

Lotame
7.7
Treasure Data
Audience taxonomy
Lotame
7.0
Treasure Data
Tag Management
Lotame
8.0
Treasure Data
Data Analysis Dashboard
Lotame
8.0
Treasure Data

Ad Network Integration

Lotame
6.0
Treasure Data
Data Transfer
Lotame
5.0
Treasure Data
DSP integration
Lotame
7.0
Treasure Data

DMP Analytics

Lotame
6.5
Treasure Data
Campaign Analytics
Lotame
6.0
Treasure Data
Audience Analytics
Lotame
7.0
Treasure Data

Pros

Lotame

  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
Trevor Patch | TrustRadius Reviewer

Treasure Data

  • Arm Treasure Data's audience studio is an intuitive tool for marketers who don't have any engineering or coding experience to start building audience segments for external activation purposes.
  • Treasure Data also is constantly innovating and adding features to their product that fit each customer's specific business model and use cases. Their customer success reps are an extension of our team who understand how to leverage their technology to solve our business problems.
  • Treasure Data makes client education one of their key focuses. Their Treasure Data University product is very insightful for marketers who aren't familiar with this new technology.
Anonymous | TrustRadius Reviewer

Cons

Lotame

  • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
Jim Cairl | TrustRadius Reviewer

Treasure Data

  • Pricing is a bit of a black box. We are currently priced on split hour usage and some spikes come out of nowhere and leave us seeking answers (and sometimes finding unsatisfactory ones).
  • Some jobs will fail, causing workflows to be interrupted due to a product change or a one-time product related issue. We usually contact Support in these cases, and while they are incredibly responsive and helpful, it would be great to have more proactive communication.
  • Treasure's UI leaves us wanting more in terms of organization and controls, especially as we scale and grow the number of data sources, queries, and workflows.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Lotame

No score
No answers yet
No answers on this topic

Treasure Data

Treasure Data 8.8
Based on 4 answers
I do think that we definitely will be renewing. We are putting major resources, time, and effort into Arm Treasure Data becoming an extension of our organization, in many ways. We are working toward complete synergies with this product and leadership is very excited about the direction we are heading to be completely customer-centric.
Anonymous | TrustRadius Reviewer

Usability

Lotame

No score
No answers yet
No answers on this topic

Treasure Data

Treasure Data 7.3
Based on 3 answers
If you are a data person, you will likely understand the product and how to use it well. We did find that some of our queries run into memory issues though. If you are a marketer and want to build easy audience segments, I am not sure how easy it will be for you. We are still working through this.
Anonymous | TrustRadius Reviewer

Support Rating

Lotame

Lotame 8.0
Based on 1 answer
Lotame has been an excellent partner with MMP
Samantha Anis, CPA, CMA | TrustRadius Reviewer

Treasure Data

Treasure Data 8.2
Based on 7 answers
The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.
Anonymous | TrustRadius Reviewer

Implementation Rating

Lotame

No score
No answers yet
No answers on this topic

Treasure Data

Treasure Data 7.3
Based on 2 answers
Implementation was quick and our developers had very few issues with the SDK.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Lotame

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux.They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
Anonymous | TrustRadius Reviewer

Treasure Data

We felt that Treasure Data was far beyond the reaches of Looker and Stitch. The full integrations, easy to work with staff, and the overall culture of helping customers was our draw to Treasure Data. This has helped us to get up-to-speed, with a very minimal staff, providing insight and data around our full business, with only one or two people working on the platform - part-time.
Mark Chiles | TrustRadius Reviewer

Return on Investment

Lotame

  • Helped us increase data revenue via their unbranded exchange.
  • Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.
Anonymous | TrustRadius Reviewer

Treasure Data

  • It enables us to do things that no one else our size can do, and which cause bigger vendors like Google with BigQuery to get very uncomfortable when I tell them we can do everything they consider core USPs.
  • The most direct impact on ROI is supporting the creation and syndication of audiences to ad platforms based upon behavioural data which can only be stitched together between several sources (Shopify and Zendesk and Segment).
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Lotame

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Treasure Data

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Lotame
8.0
Treasure Data
7.9

Likelihood to Renew

Lotame
Treasure Data
8.8

Usability

Lotame
Treasure Data
7.3

Support Rating

Lotame
8.0
Treasure Data
8.2

Implementation Rating

Lotame
Treasure Data
7.3

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