130 Ratings
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Score 7.5 out of 100
397 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Luminate

I feel the way Luminate handles donor information is very organized and full. I am a database/reports person so I love how easy it is to find and process information. Some portals don't allow that much information into donor's profiles but Luminate provides a lot of room for history and bio information that is great for reports.
Kelly Norris | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Luminate
Salesforce Marketing Cloud Email Studio
6.6
WYSIWYG email editor
Luminate
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Luminate
Salesforce Marketing Cloud Email Studio
6.6
Ability to test dynamic content
Luminate
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Luminate
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Luminate
Salesforce Marketing Cloud Email Studio
6.6
Mobile optimization
Luminate
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability reporting
Luminate
Salesforce Marketing Cloud Email Studio
8.2
List management
Luminate
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Luminate
Salesforce Marketing Cloud Email Studio
6.7

Reporting & Analytics

Luminate
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Luminate
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Luminate
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Luminate
Salesforce Marketing Cloud Email Studio
2.7

Pros

Luminate

  • The donation forms are easy to set up to start collecting donations instantly.
  • Getting an e-mail out the door is fairly straightforward.
  • The TeamRaiser module is great for fundraising for big events with multiple registration levels and allowing participants to fundraise on your behalf.
  • Constituent management is fairly easy.
Philip Nawrocki | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Cassidy Ebert | TrustRadius Reviewer

Cons

Luminate

  • Email management is limited. Constituents are only able to have a primary email address and a secondary address which is only mailed to when using the CC function. Sending to the correct and preferred email address is difficult to discern and effective use in Luminate requires extensive data cleanup.
  • Reports are not as user-friendly as in other programs. It has occurred multiple times where users are unsure how to get specific fields to pull in reports.
  • TeamRaiser is a challenging addition to Luminate. Campaigns within it require extensive work and management.
Lawrence Willim | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Gareth Beer | TrustRadius Reviewer

Likelihood to Renew

Luminate

Luminate 8.5
Based on 20 answers
While there are some limitations it is working for us. We just renewed and likely will again in the future. You have to invest a lot of money and time to get it set up and so the decision to switch to another vendor would need to be a big one. If costs continue to rise or performance declines relative to peers we would absolutely consider switching but for now, as long as it's one of the frontrunners and the cost is appropriate, we will continue.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn | TrustRadius Reviewer

Usability

Luminate

Luminate 6.1
Based on 26 answers
You have to be very tech savvy to use Luminate to its fullest potential. You can get buy with the training, but there is a steep learning curve and you almost need 6 months to 1 year of in-person training to really be able to anything substantial. The online training lessons are not going to cut it while learning this program.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks | TrustRadius Reviewer

Reliability and Availability

Luminate

Luminate 10.0
Based on 3 answers
Do not have many issues with Luminate Online. Whenever we do, Blackbaud team fixes it almost immediately.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks | TrustRadius Reviewer

Performance

Luminate

Luminate 9.2
Based on 9 answers
Pages load fast and 98% of the reports do run in a matter of secons/minutes. There is this one report I have that can take hours to run, but this is due to the amount of transactions being requested for one of our biggest online fundraising events (Transaction report)
Samuel Gomez Recuero | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks | TrustRadius Reviewer

Support Rating

Luminate

Luminate 7.7
Based on 31 answers
Support staff are usually incredibly helpful and responsive. There are several ways to contact them (chat, logging a ticket, phone) which makes it easy to get help when you need it. Once in a while I get a support staff member who isn't quite as helpful, which is why I gave it a 9 instead of a 10, but that is rare and if I follow up with someone else, I get what I need.
Daniella Dowiak | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 1.0
Based on 5 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache | TrustRadius Reviewer

In-Person Training

Luminate

Luminate 8.0
Based on 2 answers
Initial training was great and the instructor was very patient and helpful during the set up process. Blackbaud has a variety on online self-paced classes that supplement the training you receive. The only downfall is after training is complete. I've found the support for Luminate to be a tad lackluster. We often encounter issues that aren't on Luminate's development road map and have had a series of cases be opened.
Lawrence Willim | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Online Training

Luminate

Luminate 7.2
Based on 15 answers
Luminate has some decent videos available, the problem is that it's hard sometime to know what video to watch and where to find it. The program has been around awhile and gone through a lot of changes, and the tools and guides to help you make the most of it are often outdated or not related to what you need. Using its training database can be daunting for a new admin. For us, the most helpful training has just come from playing around with it and learning through experience, then when a tech question comes up going straight to their support chat. It's been the fastest way to weed through resources and that crew is very helpful
Rose Grant | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Implementation Rating

Luminate

Luminate 3.0
Based on 4 answers
Implementation of Luminate itself was rather smooth, but the process involved for TeamRaiser was very difficult. Even after implementation we relied on support to help with various aspects of TeamRaiser from page design to reporting and front end user issues. The support offered for issues with Luminate was very good, but again TeamRaiser support was lacking.
Lawrence Willim | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks | TrustRadius Reviewer

Alternatives Considered

Luminate

The only other product I have used for this type of fundraising work is NetCommunity and it hasn't been as scalable or versatile. It doesn't really offer the peer to peer fundraising of Luminate or the constituent management, web page development and considered donation forms. NetCommunity didn't even come close which is why we replaced it with Luminate.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Danny (Danny Blaq) Tran | TrustRadius Reviewer

Scalability

Luminate

Luminate 9.7
Based on 12 answers
Though I have my issues with Luminate, in terms of "scalability" it does have some decent flexibility to house additional information or add on additional products (Like LCRM, LO, Team Raiser, etc) that allows for added functionality as our data/needs grow and shift
Kelly Kopish | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks | TrustRadius Reviewer

Return on Investment

Luminate

  • There's no denying that as a long term Convio client (now Luminate Online) that we have significantly grown our NPO with these tools. And our ROI is in the positive range.
  • The negative impact has been the cost of related services we must engage to configure and maintain and deploy many areas of Luminate Online with a small staff. There is just too much "specialized," insider-work-around knowledge to make it a stand-alone product without large additional costs to use the product to it's full potential.
  • This product used to set the trends and now it holds us back from being able to take advantage of the trends in many ways. An integrated system can become a limitation in this current social web environment. Staff coming in from outside the Luminate/Convio environment often complain about the system because they are used to the "ease-of-use" of many of today's offerings in the marketplace.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Andrew Windle | TrustRadius Reviewer

Screenshots

Pricing Details

Luminate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Luminate
7.5
Salesforce Marketing Cloud Email Studio
7.3

Likelihood to Renew

Luminate
8.5
Salesforce Marketing Cloud Email Studio
8.9

Usability

Luminate
6.1
Salesforce Marketing Cloud Email Studio
8.0

Reliability and Availability

Luminate
10.0
Salesforce Marketing Cloud Email Studio
9.0

Performance

Luminate
9.2
Salesforce Marketing Cloud Email Studio
2.0

Support Rating

Luminate
7.7
Salesforce Marketing Cloud Email Studio
1.0

In-Person Training

Luminate
8.0
Salesforce Marketing Cloud Email Studio

Online Training

Luminate
7.2
Salesforce Marketing Cloud Email Studio

Implementation Rating

Luminate
3.0
Salesforce Marketing Cloud Email Studio
7.9

Scalability

Luminate
9.7
Salesforce Marketing Cloud Email Studio
9.0

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