What users are saying about
22 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
641 Ratings
22 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

ZoomInfo

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
641 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

Lusha

If you live on LinkedIn like my marketing and sales teams do, it is invaluable for a growing business. Without it we would not have a decent percentage of our current customer base. However, I feel it is better suited for B2B businesses as searching for a work email and utilizing that information is much better in a business professional contact. If you work in P2P it may seem a little uncouth to suddenly receive emails from someone you have never spoken to before or know that you haven't divulged that information to. Lusha should be used to grow an existing relationship.
Jillian Straw | TrustRadius Reviewer

ZoomInfo

ZoomInfo is great for companies looking to add another great tool to your sales, marketing, and potentially data team's arsenal. That said, if you're looking for clients that are startups, are small businesses (less than 10M in revenue, less than 10 employees, etc.) - it may not be the best fit for now
Katie Carlson | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Lusha
9.0
ZoomInfo
7.8
Advanced search
Lusha
8.5
ZoomInfo
8.1
Identification of new leads
Lusha
9.3
ZoomInfo
7.9
List quality
Lusha
9.3
ZoomInfo
7.7
List upload/download
Lusha
8.2
ZoomInfo
7.5
Ideal customer targeting
Lusha
9.1
ZoomInfo
7.8
Load time/data access
Lusha
9.6
ZoomInfo
8.1

Sales Intelligence Data Standards

Lusha
8.2
ZoomInfo
8.0
Contact information
Lusha
8.8
ZoomInfo
7.9
Company information
Lusha
8.1
ZoomInfo
8.2
Industry information
Lusha
7.9
ZoomInfo
7.9

Data Augmentation & Lead Qualification

Lusha
8.8
ZoomInfo
7.7
Lead qualification process
Lusha
8.4
ZoomInfo
8.0
Smart lists and recommendations
Lusha
8.1
ZoomInfo
7.4
Salesforce integration
Lusha
9.7
ZoomInfo
8.1
Company/business profiles
Lusha
9.4
ZoomInfo
8.1
Alerts and reminders
Lusha
9.3
ZoomInfo
7.7
Data hygiene
Lusha
8.6
ZoomInfo
7.3
Automatic data refresh
Lusha
8.8
ZoomInfo
7.5
Tags
Lusha
8.0
ZoomInfo
7.3
Filters and segmentation
Lusha
8.7
ZoomInfo
8.2

Sales Intelligence Email Features

Lusha
8.3
ZoomInfo
7.0
Sales email templates
Lusha
9.0
ZoomInfo
8.0
Append emails to records
Lusha
7.6
ZoomInfo
5.9

Pros

Lusha

  • Really fast and really easy to use. It works simply through my Chrome browser and is really easy to set up and start using.
  • I can often find multiple contact points. Sometimes even multiple phone numbers for a specific person.
  • Integrates well with my CRM.
  • It also integrates and works great with Linkedin.
Anonymous | TrustRadius Reviewer

ZoomInfo

  • Provides background information on organizations. This helped me to get a quick understanding of potential accounts prior to reaching out.
  • Provides an easy solution for getting information on new leads into Salesforce. This saved me time from creating new leads.
  • Provides information on a network of individuals to target your outreach.
Amanda Richards | TrustRadius Reviewer

Cons

Lusha

  • The cost is too much, but since the tool gives accurate information it can be ignored.
  • Support should be a bit faster. They take a day to reply back.
  • There should be a button where we can give feedback if the data is inaccurate.
Anshumali Mishra | TrustRadius Reviewer

ZoomInfo

  • Often I run into people who are no longer with that company. There is no way to flag for errors or make changes.
  • Often there are people who are not in ZoomInfo.
  • ZoomInfo can't import data from its website on the lower version of Salesforce.
  • The Salesforce version of ZoomInfo is more difficult to use. I find I often have to import one person at a time.
  • I have huge pressure to perform better because the cost is so high for this product.
Dan Sherman | TrustRadius Reviewer

Likelihood to Renew

Lusha

No score
No answers yet
No answers on this topic

ZoomInfo

ZoomInfo 10.0
Based on 10 answers
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Isaac Cabrera | TrustRadius Reviewer

Alternatives Considered

Lusha

LinkedIn Sales Navigator and DiscoverOrg are both in the sales/marketing intelligence market, but they all have their own niche. DiscoverOrg is excellent for list building, Sales Navigator is great for social connections, and Lusha is excellent for hard to find contact information. In our case, we use all three platforms, so Lusha was not selected over another vendor.
Anonymous | TrustRadius Reviewer

ZoomInfo

I honestly haven't used anything quite similar to ZoomInfo except for LinkedIn Sales Navigator (which seems to be the most similar thing to ZoomInfo - but it's still wildly different). I typically find relevant contacts on LinkedIn, but then to actually get their contact info, there's nothing I've ever used that is even close to ZoomInfo in terms of quality or depth of data and accuracy.
David Schwartz | TrustRadius Reviewer

Return on Investment

Lusha

  • It has helped me get information on key contacts that I otherwise wouldn't be able to find
  • It has a free tier which is easy to use and often enough for the few troublesome contacts you need to find
  • It saves me a lot of time since I'm already in LinkedIn
Judah Ross | TrustRadius Reviewer

ZoomInfo

  • I have been able to call more prospects and email them faster since I was able to find their info easily.
  • A lot of times I will spend more time than necessary trying to verify where someone works because I'm not sure of the validity of the data on ZoomInfo.
  • I have been able to grow my own territory's prospect list because I can now add phone numbers and emails in an effective manner.
Erika M. Barth | TrustRadius Reviewer

Screenshots

Pricing Details

Lusha

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ZoomInfo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Add comparison