6 Ratings
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Score 6 out of 100
646 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Aurea Campaign Manager (formerly Lyris HQ)

I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Chris Kashow | TrustRadius Reviewer

Pardot

Pardot is well suited when you have an organization that wants to get multiple communications out on different levels and to an array of individuals. The reporting systems of Pardot as well as the ability to plan multiple campaigns within the program is unparalleled. Pardot allows you to gain valuable data from the emails sent and more importantly the individuals who opened and interacted with the emails.
Danielle Armour | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Aurea Campaign Manager (formerly Lyris HQ)
5.0
Pardot
7.7
WYSIWYG email editor
Aurea Campaign Manager (formerly Lyris HQ)
2.0
Pardot
6.7
Dynamic content
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Pardot
7.0
Ability to test dynamic content
Aurea Campaign Manager (formerly Lyris HQ)
7.0
Pardot
7.3
Landing pages
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Pardot
6.8
A/B testing
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Pardot
8.5
Mobile optimization
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Pardot
7.7
Email deliverability reporting
Aurea Campaign Manager (formerly Lyris HQ)
8.0
Pardot
8.4
List management
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Pardot
8.2
Triggered drip sequences
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Pardot
8.3

Reporting & Analytics

Aurea Campaign Manager (formerly Lyris HQ)
6.0
Pardot
7.0
Dashboards
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Pardot
7.4
Standard reports
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Pardot
7.0
Custom reports
Aurea Campaign Manager (formerly Lyris HQ)
8.0
Pardot
6.6

Lead Management

Aurea Campaign Manager (formerly Lyris HQ)
Pardot
8.0
Lead nurturing
Aurea Campaign Manager (formerly Lyris HQ)
Pardot
8.3
Lead scoring and grading
Aurea Campaign Manager (formerly Lyris HQ)
Pardot
8.6
Data quality management
Aurea Campaign Manager (formerly Lyris HQ)
Pardot
7.5
Automated sales alerts and tasks
Aurea Campaign Manager (formerly Lyris HQ)
Pardot
7.8

Campaign Management

Aurea Campaign Manager (formerly Lyris HQ)
Pardot
7.7
Calendaring
Aurea Campaign Manager (formerly Lyris HQ)
Pardot
7.7
Event/webinar marketing
Aurea Campaign Manager (formerly Lyris HQ)
Pardot
7.8

Social Media Marketing

Aurea Campaign Manager (formerly Lyris HQ)
Pardot
6.7
Social sharing and campaigns
Aurea Campaign Manager (formerly Lyris HQ)
Pardot
5.9
Social profile integration
Aurea Campaign Manager (formerly Lyris HQ)
Pardot
7.5

Platform & Infrastructure

Aurea Campaign Manager (formerly Lyris HQ)
Pardot
7.4
API
Aurea Campaign Manager (formerly Lyris HQ)
Pardot
7.8
Role-based workflow & approvals
Aurea Campaign Manager (formerly Lyris HQ)
Pardot
7.2
Customizability
Aurea Campaign Manager (formerly Lyris HQ)
Pardot
7.3
Integration with Salesforce.com
Aurea Campaign Manager (formerly Lyris HQ)
Pardot
8.6
Integration with Microsoft Dynamics CRM
Aurea Campaign Manager (formerly Lyris HQ)
Pardot
8.3
Integration with SugarCRM
Aurea Campaign Manager (formerly Lyris HQ)
Pardot
5.4

Pros

Aurea Campaign Manager (formerly Lyris HQ)

  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
Anonymous | TrustRadius Reviewer

Pardot

  • Automation. Pardot has great automation functionalities for emails and other communications to our network. ex: list building features
  • Wealth of functionality and features. ex: engagement scoring
  • User friendly. It's not very hard to catch on and there are lots of resources to leverage.
  • SalesForce connection! This is probably #1 because SF is our CRM and it integrates seamlessly.
Jillian Papa | TrustRadius Reviewer

Cons

Aurea Campaign Manager (formerly Lyris HQ)

  • PHP API
  • Segmentation
  • Creating messages via API calls
Clark Tomlinson | TrustRadius Reviewer

Pardot

  • Lots of nuances are present - Pardot is great, but there's a TON of little things that it probably should do better being a product that's been around as long as it has. For example, You cannot create drip program emails without an unsubscribe link! That means that if you've automated the emails that go from your Sales team when someone fills out a form asking for a demo, it WILL have the ugly unsubscribe link and additional address tag that Pardot emails require.
  • You cannot have automation that will set the value of one field to be equal to another field or variable - only pre-defined values can be used. For example, you cannot have a date field set to equal today + 180 days (useful for Canadian Anti-Spam Law automation). You cannot set one field to equal the value of another field.
  • As nice as the email builder is, it's certainly no MailChimp. It would be nicer to have better compatibility with mail clients out of the box and a larger variety of templates. The email builder isn't drag-and-drop like other dedicated email systems, so you're usually stuck having to go into the code and cut+paste the section into the new area where you want it to go.
  • There's no option to automate personal emails sent from a team members Gsuite or Outlook 365 account!? Nowadays Marketing is playing a role that goes much farther down the sales cycle - if you are automating emails from your sales team, the email is still sent from Pardot's email server (which has mediocre deliverability compared to Gsuite or Office 365). A simple addition of the Zapier-like ability to trigger emails from a salesperson's actual email account would be a gigantic benefit.
  • No built-in calendar functionality like that offered by Hubspot. I love Pardot, but it does feel like they've been slipping in their product development as I haven't noticed any major addition to the platform that has made a difference to my workflows in probably two years.
Garrett Genest | TrustRadius Reviewer

Likelihood to Renew

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 3 answers
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 3.6
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
Super easy to use.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 9.0
Based on 1 answer
Anonymous | TrustRadius Reviewer

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Running larger segments can take some time.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 8.3
Based on 5 answers
There are various connectors to the product to other services (SFDC, Google Analytics, Google AdWords, Bit.ly, Social Accounts, etc.). They all seem to sync very well and frequently
Vinny Poliseno | TrustRadius Reviewer

Support Rating

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
I found one really good tech support guru and stuck with him forever.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 6.4
Based on 14 answers
They contact us on a regular basis to ensure everything is going well, they keep us updated on new enhancements to the program and also offer weekly webinars to learn more about the program and features. When we do have an issue come up, which is extremely rare, they answer our requests promptly.
Justin Gray | TrustRadius Reviewer

In-Person Training

Aurea Campaign Manager (formerly Lyris HQ)

No score
No answers yet
No answers on this topic

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 5.0
Based on 1 answer
No answer on this topic is available.

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Clark Tomlinson | TrustRadius Reviewer

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

Aurea Campaign Manager (formerly Lyris HQ)

They are much better
Anonymous | TrustRadius Reviewer

Pardot

We originally looked at both Marketo and Pardot for our marketing automation. They were considered to be almost identical products. The main reason for selecting Pardot was that we were already using salesforce and it made sense not to add too many different systems from different suppliers.
Richard Massey | TrustRadius Reviewer

Return on Investment

Aurea Campaign Manager (formerly Lyris HQ)

  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
Chris Kashow | TrustRadius Reviewer

Pardot

  • Positive in terms of lead generation via web forms and landing pages for Google Ads
  • Positive in terms of reporting and figuring out where to refine marketing initiatives and campaigns
  • Positive in terms of being able to email our contacts and do drip campaigns to turn leads into opportunities
Bailey Witt, MBA | TrustRadius Reviewer

Screenshots

Pricing Details

Aurea Campaign Manager (formerly Lyris HQ)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Aurea Campaign Manager (formerly Lyris HQ) Editions & Modules

Additional Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Standard$1,0001
Pro$2,0002
Ultimate$3,0002
  1. per month (up to 1,000 contacts)
  2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

Likelihood to Recommend

Aurea Campaign Manager (formerly Lyris HQ)
8.0
Pardot
7.7

Likelihood to Renew

Aurea Campaign Manager (formerly Lyris HQ)
8.0
Pardot
3.6

Usability

Aurea Campaign Manager (formerly Lyris HQ)
8.0
Pardot
8.5

Reliability and Availability

Aurea Campaign Manager (formerly Lyris HQ)
9.0
Pardot
7.5

Performance

Aurea Campaign Manager (formerly Lyris HQ)
6.0
Pardot
8.3

Support Rating

Aurea Campaign Manager (formerly Lyris HQ)
8.0
Pardot
6.4

In-Person Training

Aurea Campaign Manager (formerly Lyris HQ)
Pardot
9.0

Online Training

Aurea Campaign Manager (formerly Lyris HQ)
5.0
Pardot
8.1

Implementation Rating

Aurea Campaign Manager (formerly Lyris HQ)
6.0
Pardot
8.2

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