6 Ratings
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Score 6 out of 100
3 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Aurea Campaign Manager (formerly Lyris HQ)

I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Chris Kashow | TrustRadius Reviewer

PFL TMA

Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Aurea Campaign Manager (formerly Lyris HQ)
5.0
PFL TMA
WYSIWYG email editor
Aurea Campaign Manager (formerly Lyris HQ)
2.0
PFL TMA
Dynamic content
Aurea Campaign Manager (formerly Lyris HQ)
5.0
PFL TMA
Ability to test dynamic content
Aurea Campaign Manager (formerly Lyris HQ)
7.0
PFL TMA
Landing pages
Aurea Campaign Manager (formerly Lyris HQ)
4.0
PFL TMA
A/B testing
Aurea Campaign Manager (formerly Lyris HQ)
5.0
PFL TMA
Mobile optimization
Aurea Campaign Manager (formerly Lyris HQ)
6.0
PFL TMA
Email deliverability reporting
Aurea Campaign Manager (formerly Lyris HQ)
8.0
PFL TMA
List management
Aurea Campaign Manager (formerly Lyris HQ)
4.0
PFL TMA
Triggered drip sequences
Aurea Campaign Manager (formerly Lyris HQ)
4.0
PFL TMA

Reporting & Analytics

Aurea Campaign Manager (formerly Lyris HQ)
6.0
PFL TMA
Dashboards
Aurea Campaign Manager (formerly Lyris HQ)
4.0
PFL TMA
Standard reports
Aurea Campaign Manager (formerly Lyris HQ)
6.0
PFL TMA
Custom reports
Aurea Campaign Manager (formerly Lyris HQ)
8.0
PFL TMA

Pros

Aurea Campaign Manager (formerly Lyris HQ)

  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
Anonymous | TrustRadius Reviewer

PFL TMA

  • Easy for sales to control direct mail.
  • Great at tracking success rates.
Anonymous | TrustRadius Reviewer

Cons

Aurea Campaign Manager (formerly Lyris HQ)

  • PHP API
  • Segmentation
  • Creating messages via API calls
Clark Tomlinson | TrustRadius Reviewer

PFL TMA

  • We had fulfillment issues once we scaled across the larger organization.
  • Our Marketing Team didn't see to be on board as much as our Sales Team.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 3 answers
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
Anonymous | TrustRadius Reviewer

PFL TMA

No score
No answers yet
No answers on this topic

Usability

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
Super easy to use.
Anonymous | TrustRadius Reviewer

PFL TMA

No score
No answers yet
No answers on this topic

Reliability and Availability

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 9.0
Based on 1 answer
Anonymous | TrustRadius Reviewer

PFL TMA

No score
No answers yet
No answers on this topic

Performance

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Running larger segments can take some time.
Anonymous | TrustRadius Reviewer

PFL TMA

No score
No answers yet
No answers on this topic

Support Rating

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
I found one really good tech support guru and stuck with him forever.
Anonymous | TrustRadius Reviewer

PFL TMA

No score
No answers yet
No answers on this topic

Implementation Rating

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Clark Tomlinson | TrustRadius Reviewer

PFL TMA

No score
No answers yet
No answers on this topic

Alternatives Considered

Aurea Campaign Manager (formerly Lyris HQ)

They are much better
Anonymous | TrustRadius Reviewer

PFL TMA

I've never used any other competitive solutions.
Anonymous | TrustRadius Reviewer

Return on Investment

Aurea Campaign Manager (formerly Lyris HQ)

  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
Chris Kashow | TrustRadius Reviewer

PFL TMA

  • More revenue in my territory.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Aurea Campaign Manager (formerly Lyris HQ)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

PFL TMA

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Aurea Campaign Manager (formerly Lyris HQ)
8.0
PFL TMA
8.0

Likelihood to Renew

Aurea Campaign Manager (formerly Lyris HQ)
8.0
PFL TMA

Usability

Aurea Campaign Manager (formerly Lyris HQ)
8.0
PFL TMA

Reliability and Availability

Aurea Campaign Manager (formerly Lyris HQ)
9.0
PFL TMA

Performance

Aurea Campaign Manager (formerly Lyris HQ)
6.0
PFL TMA

Support Rating

Aurea Campaign Manager (formerly Lyris HQ)
8.0
PFL TMA

Online Training

Aurea Campaign Manager (formerly Lyris HQ)
5.0
PFL TMA

Implementation Rating

Aurea Campaign Manager (formerly Lyris HQ)
6.0
PFL TMA

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