Aurea Campaign Manager vs. Swift Digital

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aurea Campaign Manager
Score 6.0 out of 10
N/A
Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product…N/A
Swift Digital
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Swift Digital is a sophisticated enterprise automation marketing suite. The solution is designed to handle all of the user's marketing automation, email campaigns and event management efforts. With it, users can create stunning emails, newsletters and campaigns using its drag-and-drop email builder. Users can also automate campaigns and user journeys with insights and statistics to see how campaigns are performing, or run an event, plan, promote & manage everything from invites, payments, check…
$2,988
per year
Pricing
Aurea Campaign ManagerSwift Digital
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Aurea Campaign ManagerSwift Digital
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWe offer different pricing solutions based on individual enterprise needs. You can read more information on our website about our product, or contact us to see which product module is right for you.
More Pricing Information
Community Pulse
Aurea Campaign ManagerSwift Digital
Top Pros
Top Cons

No answers on this topic

Features
Aurea Campaign ManagerSwift Digital
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aurea Campaign Manager
5.0
1 Ratings
48% below category average
Swift Digital
8.8
1 Ratings
14% above category average
WYSIWYG email editor2.01 Ratings8.21 Ratings
Dynamic content5.01 Ratings00 Ratings
Ability to test dynamic content7.01 Ratings00 Ratings
Landing pages4.01 Ratings9.11 Ratings
A/B testing5.01 Ratings9.11 Ratings
Mobile optimization6.01 Ratings8.21 Ratings
Email deliverability reporting8.01 Ratings9.11 Ratings
List management4.01 Ratings9.11 Ratings
Triggered drip sequences4.01 Ratings9.11 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aurea Campaign Manager
6.0
1 Ratings
26% below category average
Swift Digital
7.3
1 Ratings
1% above category average
Dashboards4.01 Ratings7.31 Ratings
Standard reports6.01 Ratings7.31 Ratings
Custom reports8.01 Ratings7.31 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Aurea Campaign Manager
-
Ratings
Swift Digital
8.8
1 Ratings
19% above category average
Lead nurturing automation00 Ratings9.11 Ratings
Lead scoring and grading00 Ratings9.11 Ratings
Data quality management00 Ratings8.21 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Aurea Campaign Manager
-
Ratings
Swift Digital
7.3
1 Ratings
3% above category average
API00 Ratings7.31 Ratings
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Aurea Campaign ManagerSwift Digital
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User Ratings
Aurea Campaign ManagerSwift Digital
Likelihood to Recommend
8.0
(5 ratings)
9.1
(1 ratings)
Likelihood to Renew
8.0
(3 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
6.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
Online Training
5.0
(1 ratings)
-
(0 ratings)
Implementation Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Aurea Campaign ManagerSwift Digital
Likelihood to Recommend
Aurea
I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
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Swift Digital
it's well suited to a business that relies on constant email marketing and to keep in contact with leads or customers. This is the heartbeat of business and suits us. We can segment qualified leads, data scores, track campaigns and effectively save time to work on other customer campaigns. If you are a smaller business that only sends one email a month, it's not for you. This software is very sophisticated and can be technical in the beginning.
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Pros
Aurea
  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
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Swift Digital
  • drag-and-drop campaign builder
  • email templates
  • lead scoring
  • Analytics
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Cons
Aurea
  • PHP API
  • Segmentation
  • Creating messages via API calls
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Swift Digital
  • More email flexibility would be good.
  • Simplify the modules-there is a lot, and it can be overwhelming.
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Likelihood to Renew
Aurea
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
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Swift Digital
No answers on this topic
Usability
Aurea
Super easy to use.
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Swift Digital
No answers on this topic
Reliability and Availability
Aurea
No issue.
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Swift Digital
No answers on this topic
Performance
Aurea
Running larger segments can take some time.
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Swift Digital
No answers on this topic
Support Rating
Aurea
I found one really good tech support guru and stuck with him forever.
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Swift Digital
No answers on this topic
Implementation Rating
Aurea
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
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Swift Digital
No answers on this topic
Alternatives Considered
Aurea
They are much better
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Swift Digital
We looked into Swift based upon a recommendation. We have previously used ActiveCampaign but found it very clunky for what we wanted to use it for. We also looked into Pardot, but was on the other end of the spectrum, it had far too many features, complexities and required an implementation specialist at our expense of $15K. Swift was just the right fit for us, and we like knowing that our data is kept in Australia
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Return on Investment
Aurea
  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
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Swift Digital
  • Better lead quality
  • Has allowed us to close clients quicker.
  • Higher ROI
  • Access to much more targeted customer data
  • Getting used to the software took more time thn anticipated
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ScreenShots

Aurea Campaign Manager Screenshots

Screenshot of Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.

Swift Digital Screenshots

Screenshot of Screenshot of