Likelihood to Recommend I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Read full review It is well suited in scenarios:
Well-defined static list with proper info. Not building email templates from scratch Litmus testing involved Easy to use simple automation journeys involved Not well-suited scenarios:
Complex Customer journeys Dynamic content involved Integration with other products other than the ZOHO suite Testing API limits Read full review Pros I like the file import process - quick and efficient. List segmentation is thorough. Campaign monitoring is easily accessible and accurate. Read full review The best thing about this software is its integration with G-suite. It's user interface is so easy that any user can learn it quickly. And it is very easy to operate. It helps users to engage subscribers via various social media platforms. It allows users to compare various email campaigns. Read full review Cons PHP API Segmentation Creating messages via API calls Read full review Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error. The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns. Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken. After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault. You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again. The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them. Read full review Likelihood to Renew Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
Read full review Because I am a single user organization and the subscription is free for up to 3 users.
Read full review Usability Super easy to use.
Read full review Reliability and Availability No issue.
Read full review Performance Running larger segments can take some time.
Read full review Support Rating I found one really good tech support guru and stuck with him forever.
Read full review Implementation Rating Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Read full review Alternatives Considered They are much better
Read full review Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
Read full review Return on Investment More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket. Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself. Read full review It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are. Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly. To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such. Read full review ScreenShots Aurea Campaign Manager Screenshots Zoho Campaigns Screenshots