Aurea Campaign Manager vs. Zoho Marketing Automation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aurea Campaign Manager
Score 6.0 out of 10
N/A
Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product…N/A
Zoho Marketing Automation
Score 9.2 out of 10
N/A
Zoho Marketing Automation is a marketing automation software that helps businesses manage their marketing activities across multiple channels. It is designed to help users generate more leads, convert them into customers, and also retain them for a longer duration. Businesses can use the tool to influence, educate, and engage the potential customers, and pass on the best ones to the sales team. Users can get an understanding of all activities of their leads and create a superior personalized…
$19
per month 1000 contacts
Pricing
Aurea Campaign ManagerZoho Marketing Automation
Editions & Modules
No answers on this topic
Standard
$19
per month 1000 contacts
Premium
$29
per month 1000 contacts
Enterprise
$59
per month 1000 contacts
Offerings
Pricing Offerings
Aurea Campaign ManagerZoho Marketing Automation
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details——
More Pricing Information
Community Pulse
Aurea Campaign ManagerZoho Marketing Automation
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Aurea Campaign ManagerZoho Marketing Automation
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aurea Campaign Manager
5.0
1 Ratings
46% below category average
Zoho Marketing Automation
8.0
3 Ratings
5% above category average
WYSIWYG email editor2.01 Ratings7.93 Ratings
Dynamic content5.01 Ratings7.93 Ratings
Ability to test dynamic content7.01 Ratings7.93 Ratings
Landing pages4.01 Ratings6.73 Ratings
A/B testing5.01 Ratings8.22 Ratings
Mobile optimization6.01 Ratings8.53 Ratings
Email deliverability reporting8.01 Ratings8.53 Ratings
List management4.01 Ratings8.23 Ratings
Triggered drip sequences4.01 Ratings8.23 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aurea Campaign Manager
6.0
1 Ratings
24% below category average
Zoho Marketing Automation
7.8
3 Ratings
7% above category average
Dashboards4.01 Ratings7.93 Ratings
Standard reports6.01 Ratings7.33 Ratings
Custom reports8.01 Ratings8.23 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Aurea Campaign Manager
-
Ratings
Zoho Marketing Automation
8.0
3 Ratings
3% above category average
Lead nurturing automation00 Ratings7.93 Ratings
Lead scoring and grading00 Ratings7.63 Ratings
Data quality management00 Ratings8.53 Ratings
Automated sales alerts and tasks00 Ratings8.23 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Aurea Campaign Manager
-
Ratings
Zoho Marketing Automation
7.3
3 Ratings
2% below category average
Calendaring00 Ratings7.03 Ratings
Event/webinar marketing00 Ratings7.63 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Aurea Campaign Manager
-
Ratings
Zoho Marketing Automation
7.7
3 Ratings
3% above category average
Social sharing and campaigns00 Ratings7.93 Ratings
Social profile integration00 Ratings7.63 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Aurea Campaign Manager
-
Ratings
Zoho Marketing Automation
8.0
3 Ratings
7% above category average
API00 Ratings7.93 Ratings
Role-based workflow & approvals00 Ratings7.93 Ratings
Customizability00 Ratings8.23 Ratings
Best Alternatives
Aurea Campaign ManagerZoho Marketing Automation
Small Businesses
Sitecore Send
Sitecore Send
Score 10.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.5 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Aurea Campaign ManagerZoho Marketing Automation
Likelihood to Recommend
8.0
(5 ratings)
8.2
(3 ratings)
Likelihood to Renew
8.0
(3 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
8.5
(3 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
6.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
8.2
(3 ratings)
Online Training
5.0
(1 ratings)
-
(0 ratings)
Implementation Rating
6.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.2
(3 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Aurea Campaign ManagerZoho Marketing Automation
Likelihood to Recommend
Aurea
I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
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Zoho
I could not begin to think of a situation where marketing
automation is not appropriate, particularly for small and medium-sized
businesses that often times are challenged with fewer resources. Lead
generation, customer acquisition, conversion, and reselling all require the
consistency and fluidity that marketing automation can provide. For Capitol
Corridor, we are limited by the capacity of our trains, so we cannot oversell. By
doing so, we would lose business. And we’ve leveraged marketing automation to
help us manage our train capacity as well as create transparency in our service
available to help close deals successfully.
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Pros
Aurea
  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
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Zoho
No answers on this topic
Cons
Aurea
  • PHP API
  • Segmentation
  • Creating messages via API calls
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Zoho
  • Some of the field mappings between Leads and Deals are not always perfect.
  • Social media interactions are not captured (i.e. you cannot make a case from a post)
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Likelihood to Renew
Aurea
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
Read full review
Zoho
No answers on this topic
Usability
Aurea
Super easy to use.
Read full review
Zoho
It's flexibility allowed for 100% adoption in our company
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Reliability and Availability
Aurea
No issue.
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Zoho
No answers on this topic
Performance
Aurea
Running larger segments can take some time.
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Zoho
No answers on this topic
Support Rating
Aurea
I found one really good tech support guru and stuck with him forever.
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Zoho
Zoho custom support is fantastic. Quick responses from knowledgeable staff!
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Implementation Rating
Aurea
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
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Zoho
No answers on this topic
Alternatives Considered
Aurea
They are much better
Read full review
Zoho
No answers on this topic
Contract Terms and Pricing Model
Aurea
No answers on this topic
Zoho
Zoho has a good price point. I would encourage that the add-on pricing be less aggressive.
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Professional Services
Aurea
No answers on this topic
Zoho
We are a professional service firm
Read full review
Return on Investment
Aurea
  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
Read full review
Zoho
No answers on this topic
ScreenShots

Aurea Campaign Manager Screenshots

Screenshot of Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.

Zoho Marketing Automation Screenshots

Screenshot of Get a comprehensive 360 degree view of your leads across channels. Know what stage your leads are at, identify top lead generating sources and how your campaigns are performing all from one single dashboard.Screenshot of Connect your e-store, run promotions and grow your online business using modern marketing strategies from Zoho Marketing Automation.Screenshot of Design amazing emails which your users will love engaging with and schedule them at the optimal open time for maximum engagement.Screenshot of Automate your entire marketing efforts using simple but advanced user journeys. Do more with powerful journeys, from nurturing leads with personalized content to updating lead score, setting drip campaigns and automating communications across channels.Screenshot of Design beautiful landing pages and host it freely. Library of templates to chose from, heatmap analysis, Customisable forms and easy lead management for your business.Screenshot of Ideate, build, execute and measure your entire marketing plan from a single place. Set Goals with objectives, assign budget for tasks, collaborate with team members, and run planned executions for your marketing strategy. Plus measure ROI and key metrics.