Lytics vs. Hull CDP, from MessageBird

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lytics
Score 8.0 out of 10
N/A
Lytics is a customer data platform (CDP) from the company of the same name in Portland.N/A
Hull CDP, from MessageBird
Score 4.7 out of 10
Small Businesses (1-50 employees)
Hull CDP collects, transforms, enriches, filters, searches and segments customer data across various tools. The CDP is presented as a real-time rule and action engine that aims to provide SaaS and Ecommerce businesses with more control over their customer data. Hull is now a MessageBird product , since its acquisition in April, 2021. 1. Collect Store all customer data in one consolidated profile. Install connectors to gather data from any…
$99
End-users
Pricing
LyticsHull CDP, from MessageBird
Editions & Modules
Starter
Free
Professional
Contact Sales
Enterprise
Contact Sales
Basic
$99
End-users
Pro
$499
End-users
Enterprise
$999
End-users
Custom
Contact
End-users
Offerings
Pricing Offerings
LyticsHull CDP, from MessageBird
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
LyticsHull CDP, from MessageBird
Small Businesses
SALESmanago
SALESmanago
Score 8.9 out of 10
Klaviyo
Klaviyo
Score 8.9 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 8.9 out of 10
SALESmanago
SALESmanago
Score 8.9 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LyticsHull CDP, from MessageBird
Likelihood to Recommend
8.6
(4 ratings)
4.5
(3 ratings)
User Testimonials
LyticsHull CDP, from MessageBird
Likelihood to Recommend
Lytics
Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
Read full review
MessageBird
Hull is definitely the leading CDP for the small to mid-sized business in which the marketing team wants or needs to have a fair amount of autonomy from engineering, or when it's unrealistic or cost-prohibitive to use internal engineering resources to maintain the marketing database. It's also a great choice for companies who are trying to bring newer and smaller best-of-breed elements into place in their marketing--enabling you to sync customer data records to CTAs/ Chat scenarios/ Email Service Providers, or any type of 3rd party campaign tools. It's probably not the best fit for companies trying to stay in a larger Marketing Cloud Ecosystem, e.g. Adobe/ Oracle.
Read full review
Pros
Lytics
  • Analytics: it's easy to obtain and understand.
  • Usability: the database is intuitive and easy to learn.
  • Targeting: you can easily reach your target audience.
Read full review
MessageBird
  • Slack integration - we revolve around slack as our central comm hub and having our customer information surfaceable is just gold.
  • Making back-end data easy to read and digest - there is a lot of data that gets generated by our customers and it's impossible to sift through without Hull consolidating that information for us.
  • Customer support - we have only had a couple issues in the many months using Hull and it's always been a quick resolution. They use Slack to support BTW which I love.
Read full review
Cons
Lytics
  • Uptime.
  • Monitoring
  • Relational-table-like functionality
Read full review
MessageBird
  • Needs a deduplication engine
  • Needs to be able to perform bulk and automated data cleansing (unified data is messy)
  • Needs to integrate with more tools
  • Needs to be able to be tailored to different use cases, such as a retail/ecommerce use case, with RFM metrics
Read full review
Alternatives Considered
Lytics
We evaluated 5-8 CDP's and picked Lytics[.]
Read full review
MessageBird
We had initially identified Segment as a solution due to the number of integrations they supported. The problem is that with Segment we would have still had to build and maintain a database along with query tools. Overall Hull emerged as a better starting point for us
Read full review
Return on Investment
Lytics
  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
Read full review
MessageBird
  • Positive: No longer asking engineering for customer activity data
  • Positive: Allowing additional data integrations for where our customer activity data can be seen
Read full review
ScreenShots

Lytics Screenshots

Screenshot of Audience DiscoveryScreenshot of Profile SummaryScreenshot of Orchestration