Lytics vs. Medallia LivingLens

Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]

Incentivized

This is well suited when you need to gather customer feedback and understand the voice of the customer in the interactions. It creates an auto generated method that can be easily managed and maintained once set up and running. This may be hard when you want to change your approach often and target very specific small groups for custom things.

Incentivized

• Analytics: it's easy to obtain and understand.
• Usability: the database is intuitive and easy to learn.
• Targeting: you can easily reach your target audience.

Incentivized

• video intelligence platform
• product analyses data

Incentivized

• Uptime.
• Monitoring
• Relational-table-like functionality

Incentivized

• The overall thematics of the platform can be changed to be a little better, but other than that, the platform is clean and friendly
• They only provide direct services to businesses they should also focus on end users as well.

Incentivized

We evaluated 5-8 CDP's and picked Lytics[.]

Incentivized

InMoment is Better at service and support. Appears to be easier to integrate and deploy. The price however was more expensive and we were already familiar with other products from Medallia so it made sense to stay with the same brand. Once you are used to LivingLens it is really easy to use and actually I don't consider any other options anymore

Incentivized

• Positive: Customers are retained through another outlet.
• Positive ROI: we've made a lot of money using the program.
• Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.

Incentivized

• Understanding customer needs.
• Customer feedback for development ideas.
• Improved quality scores.

Incentivized