Lytics vs. Medallia Video

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lytics
Score 8.0 out of 10
N/A
Lytics is a customer data platform (CDP) from the company of the same name in Portland.N/A
Medallia Video
Score 8.0 out of 10
N/A
Medallia Video (or LivingLens, which was acquired by Medallia February 2020), is designed to help organizations capture and extract rich data from video feedback content at scale, to tell stories that inspire action and change.N/A
Pricing
LyticsMedallia Video
Editions & Modules
Starter
Free
Professional
Contact Sales
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
LyticsMedallia Video
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Best Alternatives
LyticsMedallia Video
Small Businesses
Klaviyo
Klaviyo
Score 8.9 out of 10
Jotform
Jotform
Score 8.7 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 8.9 out of 10
Jotform
Jotform
Score 8.7 out of 10
Enterprises
Treasure Data
Treasure Data
Score 8.3 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 7.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LyticsMedallia Video
Likelihood to Recommend
8.6
(4 ratings)
8.0
(2 ratings)
User Testimonials
LyticsMedallia Video
Likelihood to Recommend
Lytics
Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
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Medallia
This is well suited when you need to gather customer feedback and understand the voice of the customer in the interactions. It creates an auto generated method that can be easily managed and maintained once set up and running. This may be hard when you want to change your approach often and target very specific small groups for custom things.
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Pros
Lytics
  • Analytics: it's easy to obtain and understand.
  • Usability: the database is intuitive and easy to learn.
  • Targeting: you can easily reach your target audience.
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Medallia
  • Capture voice of the customer
  • Predicts behavior and identifies opportunities for improvement
  • Pre-built templates I can personalize with the customer comments and case data provided
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Cons
Lytics
  • Uptime.
  • Monitoring
  • Relational-table-like functionality
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Medallia
  • Implementation
  • Email delivery (spam risk).
  • Sharing access.
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Alternatives Considered
Lytics
We evaluated 5-8 CDP's and picked Lytics[.]
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Medallia
No answers on this topic
Return on Investment
Lytics
  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
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Medallia
  • It's pricey, but so is losing a customer
  • The AI feature could be a little more robust
  • Training on its features would be a HUGE benefit.
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ScreenShots

Lytics Screenshots

Screenshot of Audience DiscoveryScreenshot of Profile SummaryScreenshot of Orchestration