Lytics vs. Redpoint Global rgOne

Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]

Incentivized

Redpoint is great in complex data environments, especially consumer based businesses.

Incentivized

• Analytics: it's easy to obtain and understand.
• Usability: the database is intuitive and easy to learn.
• Targeting: you can easily reach your target audience.

Incentivized

• Ingestion of real-time and batch data
• Data quality cleansing and correction
• Customer matching

Incentivized

• Uptime.
• Monitoring
• Relational-table-like functionality

Incentivized

• Continue to develop more connections to other customer facing cloud based applications

Incentivized

Extremely helpful and deep technical expertise in their support group.

Incentivized

We evaluated 5-8 CDP's and picked Lytics[.]

Incentivized

Redpoint provides more power and flexibility to create a consolidated customer database than Informatica.

Incentivized

• Positive: Customers are retained through another outlet.
• Positive ROI: we've made a lot of money using the program.
• Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.

Incentivized

• Redpoint streamlines data consolidation and provides overall customer journey orchestration.

Incentivized