What users are saying about
4 Ratings
4 Ratings
4 Ratings
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Score 6.9 out of 100
4 Ratings
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Score 9.7 out of 100

Likelihood to Recommend

Lytics

If you're struggling to reach a target audience in a touchpoint other than email/print, Lytics is for your business. If your website doesn't have much web traffic, Lytics is NOT for you. It doesn't help with external acquisitions, only with retaining customers who are already on your site.
Anonymous | TrustRadius Reviewer

Redpoint CDP

Redpoint is great in complex data environments, especially consumer based businesses.
Larry Goldman | TrustRadius Reviewer

Pros

Lytics

  • API Integrations
  • Customer data analysis
  • First-party list federation
Anonymous | TrustRadius Reviewer

Redpoint CDP

  • Ingestion of real-time and batch data
  • Data quality cleansing and correction
  • Customer matching
Larry Goldman | TrustRadius Reviewer

Cons

Lytics

  • Customization: users are limited to pre-made designs.
  • Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
  • Integration: it can be confusing to pair with other applications.
Anonymous | TrustRadius Reviewer

Redpoint CDP

  • Continue to develop more connections to other customer facing cloud based applications
Larry Goldman | TrustRadius Reviewer

Support Rating

Lytics

No score
No answers yet
No answers on this topic

Redpoint CDP

Redpoint CDP 9.0
Based on 1 answer
Extremely helpful and deep technical expertise in their support group.
Larry Goldman | TrustRadius Reviewer

Alternatives Considered

Lytics

Cheaper, quicker time to market.
Anonymous | TrustRadius Reviewer

Redpoint CDP

Redpoint provides more power and flexibility to create a consolidated customer database than Informatica.
Larry Goldman | TrustRadius Reviewer

Return on Investment

Lytics

  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
Anonymous | TrustRadius Reviewer

Redpoint CDP

  • Redpoint streamlines data consolidation and provides overall customer journey orchestration.
Larry Goldman | TrustRadius Reviewer

Screenshots

Pricing Details

Lytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Redpoint CDP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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