Lytics vs. Sitecore Experience Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lytics
Score 8.0 out of 10
N/A
Lytics is a customer data platform (CDP) from the company of the same name in Portland.N/A
Sitecore Experience Platform
Score 6.8 out of 10
N/A
N/AN/A
Pricing
LyticsSitecore Experience Platform
Editions & Modules
Starter
Free
Professional
Contact Sales
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
LyticsSitecore Experience Platform
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
LyticsSitecore Experience Platform
Small Businesses
SALESmanago
SALESmanago
Score 9.0 out of 10
Progress Sitefinity
Progress Sitefinity
Score 7.1 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.0 out of 10
Tridion
Tridion
Score 9.0 out of 10
Enterprises
Treasure Data
Treasure Data
Score 8.4 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LyticsSitecore Experience Platform
Likelihood to Recommend
8.6
(4 ratings)
9.0
(2 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
9.0
(1 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
LyticsSitecore Experience Platform
Likelihood to Recommend
Lytics
Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
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Sitecore
3 Scenarios where Sitecore Experience Platform is well suited: 1. Customized AI/ML Model development - Developing and deploying ML/AI models to automate tasks related to the process. e.g., image classification, sentiment analysis or text classification, etc.2. RPA & Chatbots - RPA scripts to automate simpler tasks and integrate with legacy systems (UI path, opensource RPA scripts). Implementation of chatbots training by human agents to respond to redundant queries 3. Data Enrichment - Structuring and enriching data using automated techniques in ML as well as human agent labeling
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Pros
Lytics
  • Analytics: it's easy to obtain and understand.
  • Usability: the database is intuitive and easy to learn.
  • Targeting: you can easily reach your target audience.
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Sitecore
  • Sitecore has a decent supply of out of the box components and capabilities that can be fairly easily styled to meet business needs without much customization needed. This often helps speed to market.
  • Sitecore has had the flexibility of offering on-premise hosting or cloud hosting to meet different needs of clients, though recently they have strongly pushed their cloud-based hosting. This is in alignment with the industry and very helpful for organizations that aren't looking to add another product to the portfolio of packages that their internal IT teams need to manage
  • Sitecore has a capable UI for editing content. Though some competition may do better in this regard, Sitecore's editing interface is fully capable.
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Cons
Lytics
  • Uptime.
  • Monitoring
  • Relational-table-like functionality
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Sitecore
  • While the UI is capable, some other products in this space have a much more intuitive editing interface. Sitecore could do better in providing an easy to use editing UI.
  • It would be nice to see a fully managed Sitecore instead of just cloud hosted
  • The price falls more to the premium side of things. Making the value proposition a bit harder to justify
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Usability
Lytics
No answers on this topic
Sitecore
Implemented for various projects such as:›Market and sales intelligence Competitor tracking Management moves Social media tracking Customized information sourcing. Use web-scraping and parsing for data harvesting where the search is keyword-based and, the content and data extractions are required from various websites•Implemented for diverse requirements:›Social media tracking›Image recognition›Pricing comparison›Competitor content mapping›e-Commerce products’ cataloging, etc.
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Support Rating
Lytics
No answers on this topic
Sitecore
1. Customized software development & maintenance. 2. Technology Consulting - Consulting-based services for technology solutions data engineering or cloud solutions. 3. Used for tapping into multiple data sources such as CRM and marketing automation systems and, creating automated data extracts with a high-end visual representation of data. 4. Implemented for scheduling an existing report to automatically refresh and be delivered to specific users at a specific regular interval.
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Alternatives Considered
Lytics
We evaluated 5-8 CDP's and picked Lytics[.]
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Sitecore
All of these platforms have their pros and cons. Selecting the best fit is a matter aligning corporate need vs features provided. Have a .NET shop with an advanced marketing team looking to push UX forward and willing to pay a premium, then Sitecore may be the right fit. Have an organization centered around Java and only looking for basic CMS capabilities or looking for a budget-friendly option, then there may be better options beyond Sitecore.
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Return on Investment
Lytics
  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
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Sitecore
  • For mature marketing organizations, the analytics that Sitecore allows you to capture have been valuable in pushing forward marketing objectives and giving insight into how to tailor content for the best UX
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ScreenShots

Lytics Screenshots

Screenshot of Audience DiscoveryScreenshot of Profile SummaryScreenshot of Orchestration