What users are saying about
4 Ratings
Top Rated
141 Ratings
4 Ratings
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Score 6.9 out of 100
Top Rated
141 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.6 out of 100

Likelihood to Recommend

Lytics

If you're struggling to reach a target audience in a touchpoint other than email/print, Lytics is for your business. If your website doesn't have much web traffic, Lytics is NOT for you. It doesn't help with external acquisitions, only with retaining customers who are already on your site.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

We have used Sprinklr as a publishing tool for years, and it has really grown into an all-in-one resource. Listening is a fantastic resource to use within Sprinklr, and their reporting can be customized and automated to fit your every need. Not every module is needed for every company, as it can become quite pricey when you're adding up every single module into a total package.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Lytics
Sprinklr Modern Engagement
7.5
Boolean keyword searches
Lytics
Sprinklr Modern Engagement
7.6
Filtering out noise/spam
Lytics
Sprinklr Modern Engagement
7.3
Sentiment analysis
Lytics
Sprinklr Modern Engagement
6.8
Broad channel coverage
Lytics
Sprinklr Modern Engagement
8.2

Publishing

Lytics
Sprinklr Modern Engagement
7.2
Content planning and scheduling
Lytics
Sprinklr Modern Engagement
8.3
Audience targeting
Lytics
Sprinklr Modern Engagement
6.8
Content optimization
Lytics
Sprinklr Modern Engagement
6.8
Workflow management
Lytics
Sprinklr Modern Engagement
6.9

Engagement

Lytics
Sprinklr Modern Engagement
7.5
Automated routing and prioritization
Lytics
Sprinklr Modern Engagement
8.0
Customer interaction histories
Lytics
Sprinklr Modern Engagement
7.3
Bulk actions
Lytics
Sprinklr Modern Engagement
7.2

Marketing

Lytics
Sprinklr Modern Engagement
7.2
Lead generation
Lytics
Sprinklr Modern Engagement
6.3
Content marketing
Lytics
Sprinklr Modern Engagement
8.2
Paid media management
Lytics
Sprinklr Modern Engagement
6.6
Campaigns and promotions
Lytics
Sprinklr Modern Engagement
7.9

Channel coverage/integration

Lytics
Sprinklr Modern Engagement
7.6
Twitter
Lytics
Sprinklr Modern Engagement
8.5
Facebook
Lytics
Sprinklr Modern Engagement
8.4
LinkedIn
Lytics
Sprinklr Modern Engagement
7.7
Google+
Lytics
Sprinklr Modern Engagement
7.5
Instagram
Lytics
Sprinklr Modern Engagement
6.4
Pinterest
Lytics
Sprinklr Modern Engagement
7.4
YouTube
Lytics
Sprinklr Modern Engagement
7.0

Reporting/analytics

Lytics
Sprinklr Modern Engagement
8.4
Campaign success analytics
Lytics
Sprinklr Modern Engagement
8.6
Real-time tracking
Lytics
Sprinklr Modern Engagement
8.4
Competitor analysis
Lytics
Sprinklr Modern Engagement
8.2

Account management

Lytics
Sprinklr Modern Engagement
7.0
Role-based user permissions & privileges
Lytics
Sprinklr Modern Engagement
7.4
Mobile access
Lytics
Sprinklr Modern Engagement
6.5

Pros

Lytics

  • API Integrations
  • Customer data analysis
  • First-party list federation
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian | TrustRadius Reviewer

Cons

Lytics

  • Customization: users are limited to pre-made designs.
  • Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
  • Integration: it can be confusing to pair with other applications.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

  • Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved.
  • Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system.
  • Complicated when used in varying organizations within a company as changes affect everyone.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Lytics

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Kira Swain | TrustRadius Reviewer

Usability

Lytics

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri | TrustRadius Reviewer

Reliability and Availability

Lytics

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.1
Based on 10 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson | TrustRadius Reviewer

Performance

Lytics

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 8 answers
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Anonymous | TrustRadius Reviewer

Support Rating

Lytics

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 6.5
Based on 42 answers
Most bugs or fixes are completed in a timely manner as long as you submit an official ticket to Sprinklr Support. I think some fo the feature requests, which take longer to implement, are not high on the list right now, such as better integration with Instagram Stories for publishing and reporting.
Anonymous | TrustRadius Reviewer

In-Person Training

Lytics

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Anonymous | TrustRadius Reviewer

Online Training

Lytics

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.4
Based on 3 answers
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
Anonymous | TrustRadius Reviewer

Implementation Rating

Lytics

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.0
Based on 10 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
Anonymous | TrustRadius Reviewer

Alternatives Considered

Lytics

Cheaper, quicker time to market.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic approach to entire consumer journey
Rebecca Ruck | TrustRadius Reviewer

Scalability

Lytics

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze | TrustRadius Reviewer

Return on Investment

Lytics

  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

  • Sprinklr has made it easier and simpler for my team to submit content to our clients for approval, but the complications come in afterward because of the way the tool is set up in "streams" that only shows for certain users and navigating within the tool can be difficult.
  • We do not use Sprinklr's services for customer service or moderation but another tool so this is sort of a wasted expense in that realm.
Anonymous | TrustRadius Reviewer

Screenshots

Sprinklr Modern Engagement

Pricing Details

Lytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Engagement

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Lytics
8.1
Sprinklr Modern Engagement
7.5

Likelihood to Renew

Lytics
Sprinklr Modern Engagement
8.5

Usability

Lytics
Sprinklr Modern Engagement
8.0

Reliability and Availability

Lytics
Sprinklr Modern Engagement
9.1

Performance

Lytics
Sprinklr Modern Engagement
8.2

Support Rating

Lytics
Sprinklr Modern Engagement
6.5

In-Person Training

Lytics
Sprinklr Modern Engagement
7.0

Online Training

Lytics
Sprinklr Modern Engagement
8.4

Implementation Rating

Lytics
Sprinklr Modern Engagement
9.0

Scalability

Lytics
Sprinklr Modern Engagement
8.2

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