Mad Mimi vs. OutreachPlus (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mad Mimi
Score 10.0 out of 10
N/A
Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.
$10
per month
OutreachPlus (discontinued)
Score 8.0 out of 10
N/A
OutreachPlus was a personalized email outreach software offering link building, exposure through PR, build authority, and through influencers, optimized for marketing, sales, and PR use cases. The software is no longer available and the service discontinued.N/A
Pricing
Mad MimiOutreachPlus (discontinued)
Editions & Modules
Basic
$10.00
per month
Pro
$42.00
per month
Silver
$199.00
per month
Gold
$1049.00
per month
No answers on this topic
Offerings
Pricing Offerings
Mad MimiOutreachPlus (discontinued)
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details——
More Pricing Information
Community Pulse
Mad MimiOutreachPlus (discontinued)
Top Pros
Top Cons
Features
Mad MimiOutreachPlus (discontinued)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mad Mimi
8.2
9 Ratings
1% above category average
OutreachPlus (discontinued)
-
Ratings
WYSIWYG email editor9.98 Ratings00 Ratings
Dynamic content7.06 Ratings00 Ratings
Ability to test dynamic content5.06 Ratings00 Ratings
Landing pages8.05 Ratings00 Ratings
A/B testing10.01 Ratings00 Ratings
Mobile optimization7.07 Ratings00 Ratings
Email deliverability reporting9.09 Ratings00 Ratings
List management10.09 Ratings00 Ratings
Triggered drip sequences8.15 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mad Mimi
10.0
8 Ratings
24% above category average
OutreachPlus (discontinued)
-
Ratings
Dashboards10.07 Ratings00 Ratings
Standard reports10.08 Ratings00 Ratings
Custom reports10.06 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Mad Mimi
7.7
1 Ratings
10% below category average
OutreachPlus (discontinued)
-
Ratings
Link Tracking10.01 Ratings00 Ratings
Spelling and Grammar Check6.01 Ratings00 Ratings
Email Previews7.01 Ratings00 Ratings
Best Alternatives
Mad MimiOutreachPlus (discontinued)
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Mad MimiOutreachPlus (discontinued)
Likelihood to Recommend
9.9
(13 ratings)
-
(0 ratings)
Likelihood to Renew
10.0
(5 ratings)
-
(0 ratings)
Usability
9.0
(2 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Mad MimiOutreachPlus (discontinued)
Likelihood to Recommend
GoDaddy
Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
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Discontinued Products
No answers on this topic
Pros
GoDaddy
  • I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
  • Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
  • There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
  • You can segment your list into as many groups as you like, which makes for more effective email marketing.
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Discontinued Products
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Cons
GoDaddy
  • The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
  • Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
  • Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
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Discontinued Products
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Likelihood to Renew
GoDaddy
Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
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Discontinued Products
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Usability
GoDaddy
I find it very easy to use just like my colleagues too. The learning curve is straight forward.
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Discontinued Products
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Support Rating
GoDaddy
My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
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Discontinued Products
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Alternatives Considered
GoDaddy
Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
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Return on Investment
GoDaddy
  • I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
  • I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
  • It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
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Discontinued Products
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ScreenShots