Likelihood to Recommend Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
Read full review For what we are using the service for, it accomplishes everything that we need. We use it across a couple departments and it is very easy to keep track of everything scheduled so there is no confusion. We started using it at the beginning of the year and it's become very simple to navigate, which is great. That makes it much easier for me to train people how to use it.
Read full review Pros I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business. Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors. There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features. You can segment your list into as many groups as you like, which makes for more effective email marketing. Read full review It is set up in a way that is very easy to learn how to use. The features cover everything I can even imagine for what I am using it for. Their help desk is very responsive. Read full review Cons The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML. Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances. Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners. Read full review There was a recent update they did that was sort of hard to get adjusted to, things weren't in the same spot as normal and it was sort of difficult learning where things were located now. It only shows you 7 mailings at a time by default, it would be nice to be able to change the default setting to whatever is preferred. In the "server" I wish there was a way to filter by department, not just by users. Read full review Likelihood to Renew Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
Read full review Usability I find it very easy to use just like my colleagues too. The learning curve is straight forward.
Read full review Support Rating My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
Read full review Alternatives Considered Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
Read full review Return on Investment I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening. I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it. It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured. Read full review It makes scheduling emails very easy. It was very easy to learn how to use/get adjusted to. We are able to keep track of scheduled mailings across all departments which is very convenient. Read full review ScreenShots