What users are saying about
17 Ratings
1 Ratings
17 Ratings
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Score 9.5 out of 100
1 Ratings
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Score 10 out of 100

Likelihood to Recommend

Mad Mimi

Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
deba omoluru | TrustRadius Reviewer

Upland PostUp

For what we are using the service for, it accomplishes everything that we need. We use it across a couple departments and it is very easy to keep track of everything scheduled so there is no confusion. We started using it at the beginning of the year and it's become very simple to navigate, which is great. That makes it much easier for me to train people how to use it.
Halle Kirsh | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mad Mimi
8.0
Upland PostUp
9.3
WYSIWYG email editor
Mad Mimi
9.0
Upland PostUp
10.0
Dynamic content
Mad Mimi
9.2
Upland PostUp
Ability to test dynamic content
Mad Mimi
9.2
Upland PostUp
Landing pages
Mad Mimi
7.9
Upland PostUp
A/B testing
Mad Mimi
10.0
Upland PostUp
Mobile optimization
Mad Mimi
4.7
Upland PostUp
Email deliverability reporting
Mad Mimi
8.6
Upland PostUp
9.0
List management
Mad Mimi
4.6
Upland PostUp
9.0
Triggered drip sequences
Mad Mimi
8.5
Upland PostUp

Reporting & Analytics

Mad Mimi
7.8
Upland PostUp
10.0
Dashboards
Mad Mimi
7.8
Upland PostUp
10.0
Standard reports
Mad Mimi
7.5
Upland PostUp
10.0
Custom reports
Mad Mimi
8.1
Upland PostUp
10.0

Pros

Mad Mimi

  • I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
  • Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
  • There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
  • You can segment your list into as many groups as you like, which makes for more effective email marketing.
Robbin Block | TrustRadius Reviewer

Upland PostUp

  • It is set up in a way that is very easy to learn how to use.
  • The features cover everything I can even imagine for what I am using it for.
  • Their help desk is very responsive.
Halle Kirsh | TrustRadius Reviewer

Cons

Mad Mimi

  • The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
  • Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
  • Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
Tyler Hanlon | TrustRadius Reviewer

Upland PostUp

  • There was a recent update they did that was sort of hard to get adjusted to, things weren't in the same spot as normal and it was sort of difficult learning where things were located now.
  • It only shows you 7 mailings at a time by default, it would be nice to be able to change the default setting to whatever is preferred.
  • In the "server" I wish there was a way to filter by department, not just by users.
Halle Kirsh | TrustRadius Reviewer

Likelihood to Renew

Mad Mimi

Mad Mimi 10.0
Based on 5 answers
Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
Ehren Muhammad | TrustRadius Reviewer

Upland PostUp

No score
No answers yet
No answers on this topic

Usability

Mad Mimi

Mad Mimi 9.0
Based on 2 answers
I find it very easy to use just like my colleagues too. The learning curve is straight forward.
deba omoluru | TrustRadius Reviewer

Upland PostUp

No score
No answers yet
No answers on this topic

Support Rating

Mad Mimi

Mad Mimi 8.0
Based on 2 answers
My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
deba omoluru | TrustRadius Reviewer

Upland PostUp

No score
No answers yet
No answers on this topic

Alternatives Considered

Mad Mimi

Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
Jackie Bassett | TrustRadius Reviewer

Upland PostUp

No answers on this topic

Return on Investment

Mad Mimi

  • I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
  • I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
  • It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
Lincoln Stoller, PhD, CHt | TrustRadius Reviewer

Upland PostUp

  • It makes scheduling emails very easy.
  • It was very easy to learn how to use/get adjusted to.
  • We are able to keep track of scheduled mailings across all departments which is very convenient.
Halle Kirsh | TrustRadius Reviewer

Screenshots

Pricing Details

Mad Mimi

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Upland PostUp

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Mad Mimi
9.6
Upland PostUp
10.0

Likelihood to Renew

Mad Mimi
10.0
Upland PostUp

Usability

Mad Mimi
9.0
Upland PostUp

Support Rating

Mad Mimi
8.0
Upland PostUp

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