Mad Mimi vs. VerticalResponse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mad Mimi
Score 10.0 out of 10
N/A
Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.
$10
per month
VerticalResponse
Score 10.0 out of 10
N/A
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
$9
per month
Pricing
Mad MimiVerticalResponse
Editions & Modules
Basic
$10.00
per month
Pro
$42.00
per month
Silver
$199.00
per month
Gold
$1049.00
per month
Basic
$11.00
per month
Pro
$16.00
per month
Pro Plus
$196.00
per month
Offerings
Pricing Offerings
Mad MimiVerticalResponse
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Mad MimiVerticalResponse
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mad Mimi
8.2
9 Ratings
1% above category average
VerticalResponse
9.9
8 Ratings
19% above category average
WYSIWYG email editor9.98 Ratings10.07 Ratings
Dynamic content7.06 Ratings10.05 Ratings
Ability to test dynamic content5.06 Ratings10.04 Ratings
Landing pages8.05 Ratings10.04 Ratings
A/B testing10.01 Ratings10.05 Ratings
Mobile optimization7.07 Ratings10.05 Ratings
Email deliverability reporting9.09 Ratings10.08 Ratings
List management10.09 Ratings10.08 Ratings
Triggered drip sequences8.15 Ratings9.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mad Mimi
10.0
8 Ratings
24% above category average
VerticalResponse
10.0
9 Ratings
24% above category average
Dashboards10.07 Ratings10.09 Ratings
Standard reports10.08 Ratings10.09 Ratings
Custom reports10.06 Ratings10.06 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Mad Mimi
7.7
1 Ratings
10% below category average
VerticalResponse
10.0
1 Ratings
16% above category average
Link Tracking10.01 Ratings10.01 Ratings
Spelling and Grammar Check6.01 Ratings10.01 Ratings
Email Previews7.01 Ratings10.01 Ratings
URL Validation00 Ratings10.01 Ratings
Image Validation00 Ratings10.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings10.01 Ratings
Spam Testing00 Ratings10.01 Ratings
Best Alternatives
Mad MimiVerticalResponse
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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User Ratings
Mad MimiVerticalResponse
Likelihood to Recommend
9.9
(13 ratings)
10.0
(28 ratings)
Likelihood to Renew
10.0
(5 ratings)
8.6
(19 ratings)
Usability
9.0
(2 ratings)
9.0
(5 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
8.0
(1 ratings)
8.0
(4 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(4 ratings)
User Testimonials
Mad MimiVerticalResponse
Likelihood to Recommend
GoDaddy
Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
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VerticalResponse
For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
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Pros
GoDaddy
  • I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
  • Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
  • There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
  • You can segment your list into as many groups as you like, which makes for more effective email marketing.
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VerticalResponse
  • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
  • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
  • The dashboard is functional and easy to find when you need with a quick search.
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Cons
GoDaddy
  • The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
  • Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
  • Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
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VerticalResponse
  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
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Likelihood to Renew
GoDaddy
Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
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VerticalResponse
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
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Usability
GoDaddy
I find it very easy to use just like my colleagues too. The learning curve is straight forward.
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VerticalResponse
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
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Reliability and Availability
GoDaddy
No answers on this topic
VerticalResponse
Never had an issue with uptime
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Performance
GoDaddy
No answers on this topic
VerticalResponse
No issues
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Support Rating
GoDaddy
My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
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VerticalResponse
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
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Online Training
GoDaddy
No answers on this topic
VerticalResponse
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
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Implementation Rating
GoDaddy
No answers on this topic
VerticalResponse
Salesforce integration never worked right. We had to abandon.
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Alternatives Considered
GoDaddy
Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
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VerticalResponse
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
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Return on Investment
GoDaddy
  • I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
  • I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
  • It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
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VerticalResponse
  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
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ScreenShots